Episode 09 // Organic content: the hottest takes

The Alchemists

In this episode, Andrés is joined by deputy content director at ABC Radio Brisbane, Scotty McDonald, Instagram expert and founder/CEO of social media consultancy The Social Sandwich, Edwin Smith, and social media and marketing consultant Georgia Tappy.

Our panel of Alchemists bring their spiciest opinions to the podcast on everything from content fatigue (is it even a real thing?), defining what organic content is (and what it isn't), lo-fi VS high-production values, and the best ways to leverage organic content in paid placements, answering questions like:

• What is a useful definition of 'organic content' in 2024 given how social platforms and tech have changed?
• What's driving the shift from high-production value video to lo-fi video?
• Which social media channels are on the leading edge of content and audience trends?
• Is our industry to blame for creating a sense of content fatigue?
• How do we better align our approach to social media with the intended purpose of these platforms?

You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

For more information, visit www.stateofsocial.com.au.