พอดคาสท์ Marketing Trends ชั้นนำ (2024)

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#065 - Q4, viel zu tun, Aufschieberitis und 2025 wird ja eh alles besser - Podcast machen wir dann mal 13:00

21h ago13:00

13:00

Q4: Die Zeit der großen Pläne – und der noch größeren Ausreden. „Melden Sie sich im November.“ „Lass uns im Januar starten.“ Kommt dir das bekannt vor? Jedes Jahr das Gleiche: Q4 ist Stress pur. Projekte werden geschoben, Entscheidungen vertagt. Und dann? Im Januar bricht das Chaos aus. „Die Welt schaut nicht anders aus, nur weil es der 1. Januar i…

1
Social trends voor 2025 17:30

3d ago17:30

17:30

De shift van zoekmachines tot de opkomst van video. 📹 Dit zijn dé social trends voor 2025. In deze gloednieuwe aflevering van de Growth Lab podcast neemt Celine je mee in de toekomst van social media marketing. 🎙️ Celine leert je hoe je AI inzet om sneller en effectiever content te maken. Hoe social media meer een zoekmachine wordt en welke platfor…

1
Breaking Down Silos: The Role of Fractional CMOs in Modern Organizations 52:47

8d ago52:47

52:47

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming …

1
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy 22:20

10d ago22:20

22:20

True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty small …

1
#064 - Podcast-Umfrage 2024: Deine Hörer wissen mehr über dich als du. 8:09

4d ago8:09

8:09

🎙 Die große Podcast-Jahresumfrage 2024 – weil Zahlen nur cool sind, wenn sie stimmen. Daten sind das neue Gold. Ja, schon klar. Aber bisher fühlen sich Podcast-Statistiken eher nach Zettelwirtschaft an: Downloads, von denen niemand weiß, ob sie echt sind. Retention Rates, die wie ein schlechter Horrorfilm aussehen. Und Apple Analytics, die einfach …

1
Turkey Takes Center Stage 3:12

6d ago3:12

3:12

This week in beef markets is a repeat of last week, this market is shaping up to be a classic holiday market. The middle meats, strips, ribeyes and tenderloins all moving up again next week. Don’t expect any relief on middle meat pricing until the end of the year. This continues the advice to buy now, waiting will cost you money. Also same as last …

1
#063 - So machst du deinen Podcast Relaunch in 2025 - Vom Podfade zum Comeback des Jahres. 11:53

7d ago11:53

11:53

Dein Podcast liegt brach? Zeit für einen Relaunch! Mal ehrlich – dein Podcast hat seit Monaten keinen neuen Content mehr gesehen. Die Hörerzahlen sind im Keller, die Motivation auch. Aber jetzt willst du wieder angreifen? Perfekt, hier sind drei Tipps, um deinem Podcast neues Leben einzuhauchen: 1️⃣ Alles neu denken: Frisches Cover, knackiger Jingl…

1
The Evolution of the Loan Officer With Dave Savage | October 2024 Data 34:32

10d ago34:32

34:32

Welcome to this month’s episode of the Market Advantage podcast by Optimal Blue, where we analyze mortgage lock data from October 2024 and feature an interview with Dave Savage, chief innovation officer at Trust Engine and founder of Mortgage Coach. Key Takeaways: October mortgage rate lock activity: Rates rose, yet purchase lock volume showed resi…

1
Episode 9 Groundfloor Market Trends: Cities on the Rise – What’s Next for the Housing Market and Investors 11:28

10d ago11:28

11:28

Host Patrick Donoghue explores the resurgence of urban living, with city home purchases now comprising 16% of the market. He discusses the impact of recent Federal Reserve rate cuts on mortgage rates and examines regional home price trends, highlighting the Midwest's strong performance. Patrick also addresses challenges in housing supply and constr…

1
#062 - Was ging im Oktober? War schnell, lief gut, aber Software muss nochmal optimiert werden 14:57

11d ago14:57

14:57

War Oktober hektisch? Ja. War er erfolgreich? Auch ja. Und die Software-Tools? 😂 Ein unvergesslicher Mix aus „Warum haben wir das?“ und „Brauchen wir das wirklich?“. 23 Tools später... 🎢 Nutzen wir sie alle? Nö. Manche sind einfach nur da, weil „falls mal…“. Aber jetzt heißt es: Schluss mit dem Chaos. Die Mission: Minimalismus. Weniger Tools, wenig…

1
Markets Prepare for Holidays 3:03

13d ago3:03

3:03

The beef market continues to increase in middle meat pricing. Rounds, chucks, and grinds are finally moving lower. Better pricing is to come. Chicken production continues strong and pricing has finally settled. This market may have more to give in the next few weeks. Six new cases of Avian Flu were reported, totaling 780k birds. Pricing on grains i…

1
AI and the Future of Marketing: How to Embrace Change Without Losing Control 50:00

16d ago50:00

50:00

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to s…

1
#061 - Mehr Reichweite durch Podcast – Das ultimative Upgrade für dein Netzwerk- Wenn E-Mail und WhatsApp einfach nicht mehr reichen. 11:26

17d ago11:26

11:26

Du hast ein Netzwerk aufgebaut – Respekt! Aber hier kommt die große Frage: Wo ist der Podcast? In dieser Folge erfährst du, warum ein Podcast 2025 nicht mehr optional ist, sondern dein neuer bester Freund werden könnte. Ob für mehr Reichweite, bessere Kundenbindung oder – ja, richtig gelesen – echte Monetarisierung: Der Podcast macht’s möglich. Hie…

1
SEA trends voor 2025 19:15

17d ago19:15

19:15

SEA trends die je niet wilt missen in 2025! 🚀 In de nieuwste aflevering van de Digital Marketing Trends podcast nemen Jaap en Ramez (Manager Digital Marketing) je mee in de wereld van SEA. Van automatisering en AI tot de verschuiving naar zero-click searches: leer hoe je inspeelt op de nieuwste trends en maximale impact maakt. 📈 Ramez deelt praktis…

1
Unpredictable Pork Bellies 3:36

20d ago3:36

3:36

Happy Halloween! 🎃 Beef production and demand are both strong. Middle meats, strips, ribeyes, and tenderloins will continue to have strong pricing, and with the additional production, other cuts should move lower. Chicken production continues strong and pricing could move lower. Unfortunately, there is a lot of bad Avian Flu news. All of our grains…

1
#060 - KI: Content-Rettung oder kreativer Massenmord? 18:34

22d ago18:34

18:34

🧠 Ist KI der Tod der Kreativität oder der Start eines scrollbaren Alptraums? Stell dir vor, dein Chef applaudiert, weil jetzt doppelt so viele Posts online gehen – und das in der Hälfte der Zeit. 🎉🎉🎉 Nur, dass die Posts aussehen, als hätte ChatGPT sie 2018 schon mal rausgehauen. Sorry not sorry. Heute im Podcast geht’s genau darum: Die Masse an gen…

1
The Power of Authentic Leadership 35:02

23d ago35:02

35:02

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. Tune in to hear about: Navigating Career Challenges and Prioritizing Self-Care The Power of Authentic Leaders…

1
Episode 8 Groundfloor Market Trends: Election Housing Policies, Interest Rates, & You 9:53

24d ago9:53

9:53

In this episode, we dive into the key housing proposals from Vice President Kamala Harris and former President Donald Trump, breaking down how their approaches to homeownership, housing supply, renter protections, and deregulation could shape the future of real estate. We also explore the Federal Reserve's recent rate cut and what it means for inve…

1
Why Dozens of Buyers Have Been Snapping Up Newspapers 29:39

25d ago29:39

29:39

Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted 28 different buyers to acquire more than 300 titles so far this year. The show features an interview with Sara April, president of media brokerage firm …

1
Spooky Season for Beef 2:59

27d ago2:59

2:59

The beef complex is moving higher, almost every cut is moving higher next week, lead by middle meats, strong moves higher in ribeyes and tenderloins, strips moving higher as well. This is the time of year to buy early, waiting will cost you money. Beef production last week was 608K head up from the 586K the week prior. Chucks and rounds moving high…

1
#059 - 5 psychologische Phänomene, die deinen Podcast bremsen und wie du sie eliminierst 14:24

28d ago14:24

14:24

Viele Podcaster starten voller Begeisterung – und scheitern dann an mentalen Hürden, die sie gar nicht auf dem Schirm hatten. 😱 Impostor-Syndrom, Prokrastination und das Shiny-Object-Syndrom sind nur einige der Stolperfallen, die dich vom Erfolg abhalten können. Hier sind 5 psychologische Phänomene, die dich bremsen und wie du sie eliminierst: 1️⃣ …

1
Brand Building and Customer-Centric Marketing at Attentive 48:56

30d ago48:56

48:56

On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the cu…

1
Macro trends voor 2025 23:22

1M ago23:22

23:22

Weten hoe jij de voorsprong op je concurrenten pakt? In deze aflevering van de Digital Marketing Trends podcast duikt Jaap samen met Tim van IJsendoorn (Partner & Innovation Manager) in de belangrijkste macro trends voor 2025.🌍 Jij leert hoe je AI en automatisering slim inzet, hoe klantsegmentatie draait om drijfveren en waarden, en hoe je jouw bed…

1
#058 - Warum Podcast-Leads immer besser passen als Ads-Leads 10:51

1M ago10:51

10:51

Viele Unternehmen investieren Unsummen in Ads und sind frustriert, wenn die Leads am Ende nicht den Erwartungen entsprechen. Ich kenne das nur zu gut aus eigener Erfahrung! Doch es gibt eine Lösung: Podcasts! 🌟 Mit einem Podcast sprichst du genau deine Zielgruppe an – ohne Streuverluste. Deine Hörer hören dir bewusst zu, investieren Zeit und lernen…

1
Guess Who's Back 3:01

1M ago3:01

3:01

The CME has mellowed out for much more normal weekly numbers. Beef harvest is way down, pushing pricing higher overall. Most cuts are up for the week, so buy what you need now. Waiting will cost you money. Avian Flu is back, affecting 2.7 million egg-laying chickens, and will stick around with the colder weather. Chicken production continues strong…

1
How The Harvard Business Review Thinks About Content 45:50

1M ago45:50

45:50

On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating…

1
Local Content Goldmine Starts to Deliver (Even for Radio!) 24:20

1M ago24:20

24:20

Gordon & Corey explore how AI is unlocking the hidden gold for local broadcasters, newspaper publishers, and online publishers not only in archived content, but also in live news content. The show features an interview with an executive from AI software provider Veritone, who says she's getting about a dozen requests daily from researchers, politic…

1
#057 - Die 10 größten Audio-Fehler bei der Podcast-Produktion 10:07

1M ago10:07

10:07

Selbst die spannendsten Inhalte werden nicht gehört, wenn die Audioqualität schlecht ist. In meiner neuesten Episode bespreche ich die 10 häufigsten Audiofehler, die Podcaster machen – und wie du sie leicht vermeiden kannst! 🔊 Zu oft denken Leute, dass billiges Equipment oder KI alles regeln können, aber die Wahrheit ist: Guter Sound ist entscheide…

1
Value Has Returned to Dairy Markets 3:23

1M ago3:23

3:23

The decline in dairy prices continues this week, through Thursday, barrel is down 15, block is down 11 and butter is down 5, since the recent peak in late mid-September barrel has dropped 72 cents, block is down 34 and butter has dropped 38. That is a pretty major reset in just three weeks. We may have another week or so before this market hits bot…

1
#056 - Die unsichtbare Macht: So beeinflusst du deine Zielgruppe durch Podcasting 10:07

1M ago10:07

10:07

In meiner neuesten Podcastfolge spreche ich darüber, wie Wahrnehmung die wahre Macht über dein Publikum ausmacht – inspiriert von Machiavellis Worten: „Macht ist nicht, was du hast, sondern was andere glauben, dass du hast.“ Ob Apple, Michelin-Sterne-Köche oder Taylor Swift – alle haben etwas gemeinsam: Sie dominieren die Wahrnehmung ihres Publikum…

1
How To Effectively Use Metrics and Data in Marketing 46:56

1M ago46:56

46:56

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at diffe…

1
Refi Activity Surges, Joel Kan Discusses the MBA Application Survey Index | September 2024 Data 38:18

1M ago38:18

38:18

Welcome to this month’s episode of Market Advantage from Optimal Blue, where we analyze mortgage lock data from September 2024 and feature an interview with Joel Kan, deputy chief economist at the Mortgage Bankers Association. Key Takeaways: September rate lock activity: The month saw a significant surge in refinance volume. MBA Application Survey …

1
Episode 7 Groundfloor Market Trends: Stay Ahead in the Real Estate Investing Game 10:22

2M ago10:22

10:22

In this issue and episode, we're diving into the housing market's resilience, the Federal Reserve's interest rate updates, exclusive insights into our New Construction loans' performance, and the Flywheel Portfolio. Learn more on our Monthly Market Trends blog post. Don't forget to check out our 2024 Stock Offering, now available on Republic.…

1
Grain Gets Spooked 3:25

2M ago3:25

3:25

The dairy market broke last week and finally moved lower. Buy what you need as values will be improving. Beef production was slightly up last week. Middle meats are moving higher for the holiday season. Rounds and grinds are declining. In poultry, chicken pricing is moving lower on all cuts. It's a great time to feature chicken. The grain markets a…

1
#055 - Die Macht des Vertrauens: Warum Angst die größte Kaufbarriere ist 11:14

2M ago11:14

11:14

Menschen wählen nicht das, was sie am liebsten haben. Menschen wählen das, was sie am wenigsten fürchten. 🧠💡 Dieses Zitat hat mich kürzlich tief beeindruckt – und es trifft den Kern dessen, worum es in Marketing und Kundenkommunikation geht: Vertrauen aufbauen und Ängste abbauen. Gerade im Podcasting liegt eine unglaubliche Chance, diesen Vertrauen…

1
CommTALK New Episode! Unlock Stratospheric Success: Bob Burg Reveals the Secret to Winning in Business and Life! 29:32

2M ago29:32

29:32

Welcome back to another exciting episode of CommTALK, hosted by Dan Portik, Owner and President of BVS Film Productions. Today, we have the honor of sitting down with the legendary Bob Burg, Hall of Fame speaker and co-author of the international bestseller The Go-Giver. With over one million copies sold and translated into 30 languages, The Go-Giv…

1
The Power of Being a Customer-Obsessed CMO 49:24

2M ago49:24

49:24

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhan…

1
Hyperlocal Site's 100-Year Plan: Help Local Businesses 28:51

2M ago28:51

28:51

Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue.Stay in t…

1
Have We Said "Menu Pork"? 3:41

2M ago3:41

3:41

The dairy market broke this week and all segments are down. This market is still upside down, but will hopefully correct in the next few weeks. Beef demand is better than expected. Packers need to keep pricing as high as they can. Buy what you need, though other than middle meats, pricing is looking better. Chicken production continues to climb. Pr…

1
#054 - Warum du im Q4 trotz vollen Kalenders einen Podcast starten solltest 12:10

2M ago12:10

12:10

🚀 Q4 steht vor der Tür – und es ist der perfekte Zeitpunkt, um mit einem Podcast oder YouTube-Kanal durchzustarten! 🎙️🎥 Viele Unternehmen schrecken zurück, weil sie denken, sie hätten keine Zeit. Doch gerade im letzten Quartal, wenn die Konkurrenz um Aufmerksamkeit am größten ist, kann ein Podcast DEIN Gamechanger sein! 💡 Stell dir vor, du nutzt ei…

1
Why You Should Throw Away Your Marketing Playbook 38:29

2M ago38:29

38:29

On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leade…

1
Episode 6 Groundfloor Market Trends: Groundfloor's August 2024 Performance & More 19:13

2M ago19:13

19:13

In this episode, we're speaking with Groundfloor VP of Real Estate Operations, Reid Schermer, to go over Groundfloor's August 2024 performance, spotlight key projects, and discuss into the Fed's recent 0.5% rate cut. Plus, we dive into our exciting 2024 Stock Offering (https://republic.com/groundfloor), now available on Republic.…

1
Market Advantage - Trailer - Launches Oct. 8 1:10

2M ago1:10

1:10

The multi-trillion-dollar housing market is a centerpiece of the U.S. economy. Whether you’re a mortgage lender, real estate professional, or anyone simply interested in staying informed – understanding housing finance starts with data-driven insights and analysis. The Market Advantage is your source for timely mortgage origination data and trusted…

1
#053 - Dein Podcast-Cover könnte deine größte Schwachstelle sein! 8:47

2M ago8:47

8:47

Du hast einen tollen Podcast mit großartigem Content, aber deine Downloads stagnieren? Vielleicht liegt es nicht am Inhalt, sondern an deinem Podcast-Cover. 🙈 Gerade heute habe ich wieder ein Beispiel gesehen, das zeigt, wie wichtig ein professionelles Cover-Design ist. Viele DIY-Grafiken wirken billig und halten potenzielle Hörer direkt ab. Hier s…

1
The CME is BONKERS 3:17

2M ago3:17

3:17

Through Thursday barrel pricing up 18 cents totaling 41 cents over the last month, and 34 cents over the block. That’s just crazy. Block traditionally trades about 10 over the barrel so this market is just upside down. Speaking of the block, we are actually down 2 for the week for some welcome relief from this recent run. Hopefully with will all to…

1
#052 -Produktivität im Podcasting: Wie Kalender deine Rettung sind 10:59

2M ago10:59

10:59

✨ Keine Zeit für deinen Podcast? Dann brauchst du nur eines: Organisation! ✨ Podcasting sollte Spaß machen und kein Stressfaktor sein! Doch viele Podcaster sagen oft: "Ich hab einfach keine Zeit!" 🚫 Hier ist mein Tipp: Nutze die Power von Kalender- und Buchungstools! 🔑 So einfach ist es: Blocke feste Zeiten für deine Podcast-Produktion. Nutze Tools…

1
Why Being Different is Better than Being Better 50:22

2M ago50:22

50:22

On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses …

1
Episode 5: Groundfloor's History and Where We're Headed 26:29

2M ago26:29

26:29

We're speaking with Groundfloor CEO and Co-Founder, Brian Dally, on key milestones in Groundfloor's journey, insights into our 2024 Stock Offering (https://republic.com/groundfloor), and what the future has in store for Groundfloor and our investors.โดย Groundfloor Marketing

1
Automating Blog Posts to Podcasts - Dirty Parking Lot 5:05

2M ago5:05

5:05

In this example I am using an article about Why Your Dirty Parking Lot is Costing You Customers and Hurting Your Business to automate the process of creating the podcast directly from the article. Support the showโดย Marc

1
#051 - Podcast-Stress ade: So erleichtert Outsourcing deinen Alltag 15:34

2M ago15:34

15:34

Selbst machen oder outsourcen? Diese Frage stellen sich viele, die einen Podcast starten möchten. 🤔 Dabei gibt es natürlich Vor- und Nachteile für beide Ansätze. Du hast die volle Kontrolle, aber auch den gesamten Stress, wenn du alles selbst machst. Klar, Geld sparen klingt gut – aber ist es wirklich die beste Lösung? 💡 Warum Outsourcing eine clev…

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