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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deepe ...
 
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
 
Hier findest Du die geballte Facebook-Nerds-Power. Jan Stranghöner & Alexander Boecker geben als „Social Marketing Nerds“ Tipps zur effizienten Werbeaussteuerung auf Facebook. Auf die Ohren gibt es Erfahrungsberichte zum Ads-Aufbau, -Ausspielung, –Optimierung und was sonst noch im Social-Media-Kosmos abgeht. Hör rein für die volle FB-Dröhnung.
 
Tactical and effective meets grounded and honest in advertising, marketing, and content creation. This show is a mix of real, practical advice for listeners and a little bit of philosophy. Host Marion Abrams searches out insights, strategy and tactics from the most accomplished thinkers and doers in the field.
 
Du fragst dich, was innerhalb des Facebook und Social Media Advertising Kosmos wirklich funktioniert? Du suchst mehr als nur oberflächliche Basics für deine Werbeanzeigen auf Facebook, Instagram & Co.? Dann bist du hier genau richtig! Im adsventure.de Podcast zeigen wir dir erprobte Hands-on Tipps, die wirklich funktionieren und nachhaltige Strategien mit denen du deine Kampagnen aufs nächste Level heben kannst. Hilfreiche Hacks und Tutorials rund um Facebook & Instagram Ads, sowie ausführli ...
 
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
 
Just like a salad, there's a lot of different ingredients that go into making a great ad and we discuss each of them on the show. Listen in as we serve up bite-sized takes on the latest creativity in the industry every other Tuesday as well as deep-dives and industry interviews on Thursdays! Served up weekly by Trent, Cole, and Zack. If you'd like to support our show and help it grow, please consider becoming a supporter here: https://anchor.fm/salad-podcast/support Support this podcast: htt ...
 
Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch th ...
 
Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
 
The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net
 
Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
 
Why'd I Buy That? Is a bi-weekly advertising-themed podcast hosted by Ryan Croker and Abraham Sloan. In each episode, we explore and examine the impulses and influences behind the things we buy-the principles and pitfalls, the economics and execution, the history, stories and psychology that make ads and advertising so powerful. If you've ever been curious about anything from packaging design to radio jingles, Why'd I Buy That? provides an entertaining and insightful look at an industry that ...
 
Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.
 
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
 
Where you go is who you are. Location based marketing and Out of Home media are entering a new golden age. Our team of agency experts share their thoughts, insights and tips on everything related to Out of Home media, Experiential Activations and Trade Show Marketing. Posts cover a variety of topics – from planning for traditional Out of Home media campaigns, to creative concepting for Experiential, the integration of digital media, the future of Out of Home, and other location based marketing.
 
The best marketing podcast in the world for businesses that want to grow and make money. Topics covered include marketing strategy, business development, sales, advertising, public relations, social media such as FaceBook & Instagram, lead generation, promotions, fundraising, video marketing, digital marketing, content creation and content marketing, website optimisation, improving sales conversion, eCommerce, publicity, how to build a large audience of followers and how to get the most out ...
 
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show series
 
In this short episode of the Social Angle, Melissa Newman is joined by ASI Employment Manager, Shelby Kay, to discuss smart strategies for optimizing your LinkedIn profile. She shares her top tips for branding your profile, showcasing your best work samples and common mistakes.โดย ASI
 
The EV market presents a paradigm shift in modern mobility. It's something that has never been, "no will it happen", but rather "when will it?". And in recent years, both the narrative and the technology around it has evolved fast to making it a core area focus globally. And India has always been an interesting case, where one sector focused either…
 
Welcome back for part 3 of Joe's limited series. Enjoy! Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.…
 
Social Marketing Nerds Podcast Eine ausgepresste Zitrone, neuronale Autobahnen und Gehirn-Trampelpfade - was hat das mit Neuromarketing zu tun? Gesa Lischka, Neuromarketing Strategy Expertin, erklärt Dir in unserer neuen Podcast Folge anschaulich die Zusammenhänge. Es geht um Assoziations-Brücken und Kontext-Situationen - und wie Du die Erkenntniss…
 
During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as: Google Earth's timelapse visualization of climate change Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter Reddit considers its own Clubhouse clone Broadway returns LinkedIn creates creator tools LinkedIn asks for secret endorsements Non-F…
 
Wist jij dat je dagelijks onbewust wordt beïnvloed met taal en met beeld? Framing. Iedereen doet het. Sommige beroepsgroepen zijn er meesters in. Denk aan advocaten, politici en ja, zelfs reclame-makers. Hierover praat ik met de auteurs Sarah Gagestein en Jolijn Mes van het boek ‘Word MeesterFramer’. De complete handleiding voor iedereen die iedere…
 
Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon ca…
 
Performance Marketing thường được hiểu là cách doanh nghiệp triển khai hoạt động marketing dựa trên hiệu quả mà nó mang lại thông qua việc sử dụng các công cụ đo lường, kỹ thuật. Với CEO PMAX, Performance Marketing còn bao hàm khái niệm rộng hơn, chính là về triết lý và cách tiếp cận – mà anh gọi là Total Performance Marketing. Trong talkshow lần n…
 
On Episode 10 of Advertising and Other B.S., we have the Co-Founder of Emagine Entertainment, Paul Glantz. He is the man behind the luxury movie theatres throughout the Midwest. Also join creative intern at Know Advertising, Jillie Gretzinger, as she will be talking about her favorite, and arguably the craziest, ad campaigns. Grab your popcorn, bec…
 
Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry de…
 
This is a conversation with the talented collective of passionate young communication professionals who make up Ad2 Houston. These are the building blocks of our future and you'll be inspired to hear their story. Guido Falconi and his team show us that even in a pandemic, you CAN get things done.โดย American Advertising Federation - Houston Chapter
 
Our world is constantly changing and the work of championing diversity and inclusion is a never ending journey. At Lopez-Negrete, there is one constant going forward; to define and address inclusion and diversity in our industry. The Mosaic Awards are a shining example of great work with high impact by advertising professionals who lead us by examp…
 
Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like there’s nothing new to see in the world of promo apparel fabrics, Next Level Apparel is proving that’s simply not the case. Today we’re joined by Jeremy Morillo, sales representative at Next Level Apparel. Stay tuned as we reveal what this unique fabric is, who’s intere…
 
Digital Ad Market Update: 4/2 - 4/15 2021 Matt and Joe return to the studio for an extra-long episode to make up for last week's hiatus. Tune in for a breakdown on everything marketing, tech, and culture-related - all in 52 minutes or less. Top Stories: Humans have been scared of robots taking over for decades, but now it's actually happening, exce…
 
On Episode 10 of Advertising and Other B.S., we have the Co-Founder of Emagine Entertainment, Paul Glantz. He is the man behind the luxury movie theatres throughout the Midwest. Also join creative intern at Know Advertising, Jillie Gretzinger, as she will be talking about her favorite, and arguably the craziest, ad campaigns. Grab your popcorn, bec…
 
Words like blockchain, crypto, first party data, NFT’s and beyond surround us in today’s world. But do we all truly understand what these mean not just for how the world functions but also for how we understand them at a very basic level before we get into the advanced understanding of its nuances. One person known to have had a deep understanding …
 
Social Marketing Nerds Podcast Wir wagen uns erneut aus der Facebook-Werbewelt heraus - natürlich mit dem passenden Experten an der Hand: Nils Zündorf von factor-a, gern gesehener Gast in unserem Podcast und auf dem Ads Camp, gibt uns ein großes Update zu Amazon Ads und den Möglichkeiten, zukünftig Werbung auf Twitch zu schalten. Hör rein, wenn er …
 
During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more. Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Prit…
 
Wist je dat 40% van de mensen er last van heeft: angst voor spreken in het openbaar. Hoogste tijd om een echte spreker- en presentatieheld te vragen om ons te voorzien van tips en tricks. Deze held is Winston Scholsberg. Hij neemt mij en jou mee in zijn speciale WES-methode. We gaan het hebben over het vocale aspect, maar ook over je houding, ademh…
 
Bill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic?But that’s exactly what he and co-owner Kelsey Cunningham did when they launched Brandivate just four months after lockdowns went into effect and #QuarantineLife became a thing. “We were dumb enough to think we knew what we …
 
Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relations…
 
Với hơn 20 năm kinh nghiệm trong ngành Quảng cáo, anh Bình Phan - Founder Bold Creative Training Lab, và là cựu Giám đốc Sáng tạo tại nhiều agency như Isobar Việt Nam, TBWA,… nhận định về sự chuyển dịch của ngành Quảng cáo nói chung và lĩnh vực Creative nói riêng, cũng như chia sẻ lời khuyên dành cho các bạn trẻ muốn thử sức với lĩnh vực này.…
 
Incorporating social media listening and monitoring tactics in your strategy is the key to harnessing better insights about your customers, your brand, and products/services. Each platform provides data and information that you can use to prove ROI and support business decisions, but where should you start, what metrics should you monitor, and how …
 
Platforms built with editorial content at their core are most times built around a specific audience and grow on the basis of depth of content they provide that trust their garner. With each platform, there is a lot to learn on how to build and grow captive audiences and keep them engaged. There is no community that requires more trust and depth th…
 
During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as: A Clubhouse tutorial A mafioso whose YouTube channel gave him away New stoner emoji coming for Apple's iOS An AI-powered service that animates still headshots The forthcoming Brave privacy-focused search engine NFT brand stunts ge…
 
Hoe werkt nu het overtuigen van een ander? Wat gebeurt er in je hersenen als iemand je probeert te overtuigen? En wist je dat er 3 stijlen zijn van overtuigen? Wat kunnen wij leren van Sadat, de presentatoren van Top Gear en Henk Jan Smits? Ik praat in deze aflevering met Pacelle van Goethem. Zij is de auteur van het boek ‘Macht aan de aardige mens…
 
Digital Ad Market Update: 3/26 - 4/1 2021 Matt, Joe, and Rebecca take the studio and drop the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 42 minutes or less. All Stories: Instagram for kids might be a thing soon... because spending more time on a device is exactly what we want our kids to do. Are you wondering…
 
Chị Nguyễn Diệu Cầm TGĐ T&A Ogilvy chia sẻ về chuyển đổi số trong ngành truyền thông, dự đoán những xu hướng sẽ diễn ra ở agency quảng cáo
 
How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One …
 
From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it c…
 
R.J. King, the editor of DBusiness Magazine, stops by Know Advertising Studios to discuss the benefits, opportunities, and potential future of print advertising, as well as his book “8 Track: The First Mobile App”. Also, Rick's mother Laura, zooms in to discuss the fascinating life of J. Walter Thompson. Finally, to wrap up the show we have a Rick’…
 
R.J. King, the editor of DBusiness Magazine, stops by Know Advertising Studios to discuss the benefits, opportunities, and potential future of print advertising, as well as his book “8 Track: The First Mobile App”. Also, Rick's mother Laura, zooms in to discuss the fascinating life of J. Walter Thompson. Finally, to wrap up the show we have a Rick’…
 
In today’s world popular culture isn’t just shaped by social media, it is in many ways created, grown, evolved and disrupted in the matter of a few swipes and clicks. And the last year has accelerated this to no end. Tune into this episode, as Varun speaks to Ajit Mohan, the Vice President and Managing Director of Facebook India. They talk about ho…
 
Social Marketing Nerds Bei unserer täglichen Arbeit sehen wir zahlreiche Werbe-Accounts aus diversen Branchen mit unterschiedlichen Geschäftsmodellen. Es gibt nichts, was wir nicht schon gesehen haben. Wir graben uns bei den Audits tief in die unterschiedlichsten Kundenkonten ein, analysieren, bewerten und geben Empfehlungen. Tatsächlich kristallis…
 
During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful. During his 35-year publishing career, Madden has held a variety of staff positions including reporter and column…
 
Ben jij van plan om een boek te schrijven? Er zijn diverse schrijfcursussen die variëren van vijftienhonderd tot negenduizend euro. En zoveel is deze aflevering waard! He? Is deze aflevering negen duizend euro waard? Ja! Want mijn gast Stella de Jager legt de inhoud van zo'n complete schrijfcursus uit in 10 minuten tijdens haar schrijftip nummer 2.…
 
Digital Ad Market Update: 3/15 - 3/25 2021 Hey listeners, we have Joe, Rebecca, and Jack in the studio today, ready to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 39 minutes or less. Top Stories: Amazon is collecting data on its drivers, and we think we know why. For the whole story and predicti…
 
Once a year, the American Advertising Federation recognizes individuals whose commitment to diversity and inclusion is evident through their creative work, organization-wide and industry-wide initiatives. This year, Houston took home the honors because of two incredible people. Alex and Cathy Lopez-Negrete were named Mosaic Champions. Yeah, there i…
 
In this episode of Promo Insiders, Mitch Silver, vice president of marketing and sales at Printable Promotions (asi/299458) in Chicago, talks with ASI Executive Editor Sara Lavenduski about what he and his team have learned over the past 12 months and his predictions for how COVID will change what customers expect of their promo partners.…
 
The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in …
 
A great customer can become one of your strongest advocates, but if you play your cards right so can your employees.In this fun and educational Social Angle podcast, Melissa Newman talks with Carmen Collins, Cisco’s social media and brand lead, about how you can empower your employees to be your most powerful advocates, systems to fuel your content…
 
The word "content" is such a broad based term in today's world that it is perceived as different things by different people. But the area of content that is changing how brands are and will engage with their consumers is content that is build on the pillars of Aggregation and Technology. Aggregating a broad spectra of talent for different use cases…
 
Steve D. Sims is called "Real life Wizard of Oz," that's because he gets things done. I recommend his book "Bluefishing" if you haven't read it. But like most successful and interesting people, he's checked the box with Bluefishing, and he's moved on to new things. Steve was known as the guy that could get anything done creating incredible experien…
 
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