Creating space for entrepreneurs to share the stories of overcoming. Why did that successful business fail and how did it affect them?
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While many businesses are already tapping into the podcasting arena, not everyone knows how to refine and maximize this tool for optimal business growth. This is where podjunction comes in - in each episode we'll be spotlighting guests who have unique podcasting journeys to bring your insights from savvy entrepreneurs who have cracked the code to podcasting success. Our weekly bite-sized episodes promise fresh insights and actionable advice.
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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Raw, long-form conversations with world-class entrepreneurs and undiscovered thinkers on purpose, society, and the nature of reality. Over 2 to 4 hours, we dive into their entrepreneurial journey, adversity, mental health struggles, self-development, and how it shaped their worldview and sense of purpose.
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Grind Sell Elevate is a podcast dedicated to helping professionals expand their knowledge in a variety of business facets. We can all be better in the core pillars of business, like sales, leadership, marketing, etc, so, we interview people from all different walks of life in business who are the BEST at what they do. We want to help expand your knowledge when it comes to sales, leadership, marketing, mindset, motivation, and more. The more we can learn or be reminded of the fundamentals of ...
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How to get Good Podcast Content using Deep Questions with Steven Pemberton
40:36
40:36
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40:36
Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of storytelling in podcasting. Discover how asking deeper questions and conducting thorough research can enhance your interviews and draw out compelling stories from your guests. --- Timestamps: 0:00 Intro 4:20 Importance of Storytelling 7:11 Memorable Stories 1…
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Paid Marketing and Conversion Rate Optimization - with Steven Pemberton
50:09
50:09
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50:09
In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the…
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Transforming User Experiences to Maximize Conversions - with Ihor Sokolov
40:54
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40:54
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Ehor Sokolov, CEO of the Conversion Rate Store, about the critical importance of conversion rate optimization (CRO) and user experience in e-commerce. They discuss the common pitfalls businesses face when focusing solely on traffic without addressing conversion rat…
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Navigating Early Podcasting Hurdles with Steven Pemberton
27:36
27:36
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27:36
Join Sadaf Beynon and Matt Edmundson in the first episode of a four-part series as they explore the world of podcasting with guest Steven Pemberton, host of "Voice Like a Lion" and CEO of Elevatum. Discover Steven's journey into podcasting, the challenges he faced, and the importance of perseverance in building a successful podcast. --- Timestamps:…
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Crafting Your Unique Brand Story - with Owen Garrity
34:20
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34:20
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Owen Garitty, founder of FBW Media, about the critical role of brand storytelling in enhancing e-commerce conversions. They discuss how effective storytelling can create emotional connections with customers, the importance of maintaining brand loyalty, and common p…
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In-Depth with Kendall Breitman: Budget Video, Community Building, and AI in Podcasting
39:08
39:08
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39:08
Join Sadaf Beynon on the Podjunction Podcast as she chats in-depth with Kendall Breitman, Riverside FM's community manager, about the rise of video podcasting, community building, and AI's role in podcasting. Discover essential tips for creating engaging video content and learn how AI can streamline your podcasting process. --- Timestamps: 00:00:06…
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#49: Build Community Around Your Podcast with Kendall Breitman
30:08
30:08
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30:08
Join Sadaf Beynon and Matt Edmundson on the Podjunction podcast as they explore the power of community building with Kendall Breitman from Riverside FM. In this final episode of a two-part series with Breitman, discover why creating a community around your podcast fosters loyalty and how to leverage FOMO to boost participation. --- Timestamps: 0:00…
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#48: The Power of Affordable Video in Podcasting with Kendall Breitman
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42:10
Explore the rise of video podcasting with Kendall Breitman, Community Manager at Riverside FM, on this episode of Pod Junction. Discover how video can expand your audience, the essential tools for starting without overspending, and the power of short-form content to boost your podcast's reach. Join hosts Sadaf Beynon and Matt Edmundson as they delv…
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Unlocking the Power of AI in Social Media Marketing - with Joel Bailey
38:53
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38:53
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights …
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#47: Indepth with Jaryd Krause: Consistency, Trust, and Podcasting for Business Growth
1:01:20
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1:01:20
In this episode of Podjunction host Sadaf Beynon interviews Buying Online Businesses Podcast host Jaryd Krause. Jaryd shares his podcast journey and the excellent advice he has accumulated from over 300 produced podcast episodes. Sadaf and Jaryd discuss the importance of consistency, building your audiences' trust and keeping everything relevant. K…
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#46: How to Ask Valuable Questions with Jaryd Krause
34:56
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34:56
Join hosts Sadaf Beynon and Matt Edmundson on PodJunction as they explore the art of podcasting with Jaryd Krause, host of Buying Online Businesses. In this final episode of a four-part series, discover how to enhance your podcast production process, utilise technology for efficient editing, and maintain audience engagement. Don't miss the full int…
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Building B2B Sales Strategies - with Cara Armstrong
37:07
37:07
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37:07
In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, prici…
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#45: Understanding Your Audience with Jaryd Krause
33:13
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33:13
Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they discuss simplifying podcast taglines and the importance of consistency in building audience trust. This is the third episode in a four-part series featuring Jaryd Krause, host of the Buying Online Businesses Podcast, who shares insights on earning audience trust, creating reson…
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Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos
31:20
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31:20
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring …
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#36: It’s Been A While – Chronic Illness, Workaholism & Finding Balance
1:01:35
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1:01:35
Send us a text It's been a while. Too long. In this one, I give an update on where I've been, why there's been such a hiatus, reflect on the past couple of years, and where we're going from here. [00:00:00] Intro: Where the Hell Have I Been? [00:02:08] Struggling with Brain Fog and Chronic Illness [00:03:20] The COVID Vaccine and Autoimmune Respons…
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How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić
34:25
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34:25
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He …
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#44: Why Consistency is Key to Podcast Success with Jaryd Krause
33:00
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33:00
In this episode of Podjunction hosts Matt and Sadaf sit down for their second discussion inspired by insights from the, Buying Online Businesses Podcast host Jaryd Krause. Jaryd highlights the importance of consistency, he highlights the value of pre-recording content and having a clear focus on the niche to keep the audience engaged. Key Takeaways…
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#43: Building Loyal Podcast Listeners with Jaryd Krause
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32:45
Welcome to Podjunction! In this weeks episode co-hosts Matt and Sadaf talk with Jaryd Kraus the host of Buying Online Businesses podcast. In this episode the hosts discuss how to earn the trust of your audience, attract and retain their attention with content that resonates and finally, how to use testimonials to showcase your expertise and build c…
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Leveraging Customer Reviews for Reputation Power - with Scott Brandley
39:52
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39:52
Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for …
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#42: Indepth with Peter Murphy Lewis: Podcasting, Marketing and Building Credibility
45:18
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45:18
In Podjunctions full talk with Peter Murphy Lewis, Peter and Host Sadaf Beynon discuss his podcasting journey and the valuable lessons he has learnt along the way. Peter reflects on the beginnings of his career in podcasting and how it led to valuable connections, credibility, and speaking engagements. However, Peter is not only a podcaster but a m…
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#41: Grow Your Business by Knowing Your Audience with Peter Murphy Lewis
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30:30
In this weeks episode of Podjunction Matt and Sadaf discuss the fourth and final segment with Peter Murphy Lewis. Inspired by Peter's insights the hosts discuss how to effectively use a podcast to grow your business, particularly in less digital industries like healthcare. The conversation highlights the importance of creating resonant content, est…
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Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton
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40:18
Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to…
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#40: Key Metrics to Measure Podcast Success with Peter Murphy Lewis
28:12
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28:12
Welcome to Podjunction Podcast! In this episode of the show, hosts Sadaf Beynon and Matt Edmundson discuss the metrics for measuring podcast success. Their discussion is inspired by an interview segment with Peter Murphy Lewis who shares his expert insights including the 3 key metrics that he uses in his own Podcast business. Measure Podcast Succes…
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Ensuring Good Email Deliverability - with Benny Rubin
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38:55
In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns…
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#39: Boost Your Podcast Reach with a Multi-Platform Strategy and Peter Murphy Lewis
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31:08
In this episode of Podjunction hosts Matt Edmundson and Sadaf Beynon, inspired by an interview with Peter Murphy Lewis, discuss the benefits of a multi-platform approach and how LinkedIn, Youtube and SEO Strategies can help you grow your business and expand your podcasts reach. Peter also shares valuable insights pertaining to LinkedIn's Creator St…
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Maximizing Your Amazon Presence - with Hristo Arakliev
39:14
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39:14
In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences…
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#38: Networking Like a Pro with Podcasting and Peter Murphy Lewis
25:54
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25:54
In this weeks episode of Podjunction - the first of a four-part series with Peter Murphy Lewis - Hosts Sadaf Beynon and Matt Edmundson leverage insights gained from Peter to discuss the growth potential provided by Podcasting. They explore how to use your status as a trusted podcaster effectively at industry networking events, how to engage with st…
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Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway
39:52
39:52
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39:52
In this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides …
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#37: Indepth with John Roman: How to Build a Successful Multi-Host Podcast
35:01
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35:01
In this weeks episode, Podjunctions final, full episode with guest John Roman of ASOM Pod, host Sadaf Beynon sits down to discuss with John the intricacies of podcasting. The pair talk about the logistics of recording a podcast, the benefit of a collaborative group dynamic and the strategic business potential of a podcast. Key Takeaways: Unique Pod…
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#36: How Your Podcast can Become an Unbeatable Marketing Strategy with John Roman
35:18
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35:18
In this weeks episode of Podjunction Co-Hosts Matt and Sadaf explore the transformative power of podcasting for business growth with expert John Roman. Discover why podcasting is a game-changer for B2B and B2C companies, and learn how to strategically leverage this medium to build relationships, create engaging content, and become a thought leader …
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Unlocking Amazon’s Full Potential for Your Business - with Dan Brownsher
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32:13
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares hi…
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#35: Podcastings Unexpected Business Opportunities with John Roman
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28:32
Welcome to Podjunction Podcast! In this, our third episode with ASOM Pod co-host John Roman, Matt and Sadaf break down the many ways in which podcasting can be used to serve multiple business goals. John again shares valuable insights that are key for any podcasters who want to use their passion to grow their business . Key Takeaways : Leveraging P…
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The Key Elements of Effective Lead Magnets - with Dr. Terri Levine
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31:50
Dr. Terri Levine shares insights on how to create value-generating lead magnets in e-commerce marketing. She emphasizes the importance of relevance, high perceived value, clarity, and actionable content in lead magnets. Dr. Levine also highlights the need for social proof and the inclusion of unique insights. She advises businesses to be creative a…
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#34: How to Engage Your Audience with John Roman
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32:13
In the second episode of their series with ASOM Pod Co-Host John Roman, hosts Sadaf Beynon and Matt Edmundson explore how the relationship between podcast hosts and the character and rapport they develop can help to connect you with your audience. Key Takeaways: The Importance of Chemistry and Selection in Co-Hosting: John Roman highlights that hav…
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Secrets to Winning the Customer Lifecycle - with Austin LaRoche
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32:23
In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the difference…
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#33: How Diverse Perspectives Can Improve Your Podcast with John Roman
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21:48
In this vital episode of Podjunction Podcast Hosts Sadaf Beynon and Matt Edmundson discuss the benefits of diverse perspectives on a podcast, along with the crucial role of collaboration and the benefits of batch recording, all prompted by expert insights from ASOM Pod Co-Host John Roman. Collaborative Content Creation: Collaboration is key and ASO…
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Optimize Conversions and CPC through Audience Testing - with John Horn
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30:36
John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Googl…
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#32: Indepth with Skip Wilson: How to Grow a Successful Podcast
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44:59
Welcome to another episode of PodJunction Podcast, in today’s episode, we present our full conversation with veteran of the advertising industry, Skip Wilson. In conversation with host Sadaf Beynon Skip shares his journey from starting as a copywriter at 16 to building the iHeart podcast network and eventually leading Draft Media Partners. Skip pro…
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#31: Master Podcast Consistency with Skip Wilson
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30:28
In this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the challenges and strategies of podcasting to grow a business. They share personal experiences and insights from their guest, Skip Wilson, who highlights the initial struggle of creating content that feels like it goes into the void, the importance of consistency in post…
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Boosting Your Brand with Offline Sales - with Taylor Sanford
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36:09
Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net org…
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#30: Start Your Own Podcast With Expert Tips from Skip Wilson
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28:22
In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon welcome Skip Wilson for the third part of their enlightening series. Skip shares valuable advice for those who are new to podcasting or contemplating starting their own podcast. Key Takeaways Be an Avid Listener in Your Niche: To create a successful podcast, immerse yourself in t…
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The Power of CRM Data in Marketing Transformation - with Lucas Robinson
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33:42
Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. H…
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Navigating Supply Chain Risks and Reducing Costs - with JK Beaton
34:14
34:14
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34:14
JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. H…
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#29: The Secret to Organic Podcast Growth with Skip Wilson
33:28
33:28
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33:28
Episode Summary In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore effective strategies for growing a podcast audience. Joined by guest Skip Wilson, they dive into both organic and paid methods to attract and retain listeners. Three Key Takeaways Leverage Quality Guests: Featuring guests with significant followings can or…
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#28: How Podcasting Can Help You Connect with Clients | Skip Wilson
31:26
31:26
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31:26
In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore the intersection of business and podcasting with a focus on using podcasts as a marketing tool to grow a business. The episode features a segment from Skip Wilson, host of the Advertising Podcast. Skip shares his journey in advertising, starting as a copywriter at 16, and…
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The Future of AI in Retail and Ecommerce - with Kausambi Manjita
41:25
41:25
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41:25
In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and …
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#27: Indepth with Eagan Heath: The Secrets to Scaling an eCommerce Podcast
40:59
40:59
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40:59
In this episode of PodJunction Podcast, host Sadaf Beynon interviews Eagan Heath, the host of the What's Working in eCommerce Podcast. Eagan shares his journey from running a local SEO agency to becoming an eCommerce expert through his podcast. He explains how his agency, Caravan Digital, rebranded to Asymmetric Marketing and how the podcast has be…
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Capturing Sports Icons and Business Resilience with Legendary Photographer Andrew Bernstein
35:24
35:24
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35:24
What if you could capture the essence of sports history through the lens of one of the most celebrated photographers in the field? Join us on this riveting episode of Voice Like a Lion, where we have an in-depth conversation with the legendary Andrew Bernstein. Known for his iconic images of athletes like Kobe Bryant, Andrew shares his incredible j…
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#26: Discover The Surprising Joys of Podcasting with Eagan Heath
33:51
33:51
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33:51
In this engaging episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon have a lively conversation about the unexpected benefits of podcasting with special guest Eagan Heath. Eagan, a seasoned podcaster and marketing expert, shares his insights and experiences on how podcasting goes beyond business growth, offering personal fulfilment and jo…
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