The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]

Your Digital Marketing Coach with Neal Schaffer

In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy.
We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success.
Chris emphasizes the importance of having a well-organized website and landing pages, lead follow-up, and inside sales.
He also stresses the significance of technology in scaling marketing strategies and encourages executives to support their employees in conducting experiments and taking risks.
Guest Links:

• Curaytor: https://www.curaytor.com/
• The Conversion Code Website: https://www.theconversioncode.com/
• The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith: https://amzn.to/41yuTyy (affiliate)
• Chris on Instagram: https://www.instagram.com/chris_smth/

Time Stamps

*Chris Smith's Background [00:04:30]*
Chris Smith talks about his background in sales and marketing, starting in the boiler room doing phone sales for telemarketing companies.
*The Early Days of Social Media [00:08:38]*
Chris Smith talks about how he became influential in the real estate industry through social media and how the Wall Street Journal offered him $5000 a month to advertise on his blog.
*The Importance of Listening in Content Marketing [00:09:37]*
I discuss with Chris Smith the importance of listening more than speaking in content marketing and he shares a story about how asking questions can lead to success.
*The Importance of Digital Marketing Fundamentals [00:16:25]*
Chris Smith and I discuss the importance of having digital marketing fundamentals in place before implementing more advanced strategies, and how many companies still struggle with the basics.
*The Importance of Website and Sales Process [00:16:44]*
Chris Smith emphasizes the importance of having a clean website and a well-structured sales process before investing in marketing.
*The Science of Marketing and Sales [00:18:03]*
Chris Smith talks about his personal approach to marketing and sales, which involves experimenting and testing different strategies to see what works.
*Challenges of Large Companies [00:23:33]*
Chris Smith and I discuss the challenges that large companies face when it comes to implementing new marketing and sales strategies, and the importance of having a supportive executive team.
*Lead Follow Up [00:25:06]*
Chris Smith discusses the importance of lead follow up and shares tips on how to improve lead conversion rates, including speed to lead and personalization.
*Inside Sales [00:29:58]*
Chris Smith defines inside sales as a call center that focuses on outbound calling to inbound leads and shares how it differs from outside sales.

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