Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Influencer Marketing – alle reden darüber, aber wie geht es wirklich? In meinem Podcast tauchen wir tief in die Welt der Creator Economy ein und gehen der entscheidenden Frage auf den Grund: Wie können Marken und Organisationen Influencer Marketing erfolgreich einsetzen, statt nur dem Trend hinterherzulaufen? In jeder Folge spreche ich mit spannenden Gästen aus der Branche – von Marketing-Profis über Top-Influencern bis hin zu Brand-Strategen. Gemeinsam teilen wir wertvolle Insights, Erfolgs ...
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Er du nysgerrig på, hvad influencer marketing er for en størrelse? Så er denne podcast noget for dig. JOST Influencer Marketing er både for dig, som ikke ved så meget om influencer marketing endnu, og for dig som gerne vil blive klogere på, hvad influencerne, modtagerne og virksomheder tænker om emnet. I denne podcast taler jeg nemlig med forskellige aktører inden for influencer marketing fx influencerne, eksperter, agenterne og virksomhederne. Mit navn er Josephine Staunsbjerg og til daglig ...
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Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic expe ...
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Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. ...
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to my first podcast , I hope you enjoy listening to it!
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Our take on influencer marketing and where it's heading
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In deze podcast gaan we in op het fenomeen 'influencer marketing'. Norbert Witjes praat met Anne Wilmink over deze vrij nieuwe vorm van online marketing. Wat levert het op voor lokale ondernemers, hoe vind je een influencer en welke manieren van samenwerkingen zijn er? Ook bespreken we kort de do's en dont's op het gebied van influencer marketing.
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Welcome to Influencer Marketing for Destinations, part of the Destination Marketing Podcast Network. Sit down with influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama as they share tips for successful partnerships together. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it!
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Welkom bij de What's Next in Influencer Marketing podcast. Hierin bespreekt host John Meulemans de trends, insights en insiders. Met gasten uit de branche, merken en natuurlijk influencers. Wil je weten hoe je influencer marketing strategisch inzet? Of ben je geïnteresseerd in virtuele influencers, de impact is van social commerce, de nieuwste TikTok memes, of dé trends van het moment? Dan is deze podcast een must-follow voor jou!
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Podcast by Onalytica
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A podcast looking at the world of influencer marketing.
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Join Beckii from Social Circle, as we explore the ever-changing influencer marketing landscape. Featuring exclusive guests, and an authentic influencer's perspective, we aim to foster valuable discussion and bring light to the emerging trends of the industry. http://socialcircle.media http://twitter.com/socialcircle_ http://facebook.com/socialcircletalent http://instagram.com/socialcirclemedia email: [email protected]
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Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.
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Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Jenny Melrose: Business Strategist
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all wi ...
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Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer
Pam Moore Forbes Top 10 Social Media Influencer, CEO Marketing Nutz, Social
SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. ...
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Small Bark, Big Digital Impact: Where Chihuahua Tenacity Meets Marketing Mastery.
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#101 | Community Management Deep Dive, mit Steven Urry von ALONDRA Social
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51:11Werden Community Manager unsere wichtigsten Influencer? | CommunityManagement | Haltung | Krisenkommunikation | Community Management ist kein Trend. Kein Tool. Und ganz sicher kein „Nice-to-have“. Es ist Beziehungspflege. Markenarbeit. Krisenprävention. Feedbackquelle. Steven Urry hat mit ALONDRA Social eine Unit geschaffen, die Community Managemen…
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#118 - Sådan bruger Invita Kbh influencere
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39:09Jeg ELSKER at høre om, hvordan virksomhederne arbejder med influencer marketing. Så i dag deler Kristoffer fra Invita København ud af deres rejse med influencer marketing. Han fortæller om, hvordan de bruger det og hvad de bruger det til. Hvordan deres setup ser ud, hvor mange influencere de bruger på et år og hvor stor en del af deres marketingbud…
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Crafting Content that Aligns with Your Product
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13:13Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't rea…
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Why De-influencing Isn't Killing Influencer Marketing
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12:01Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter. In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you and me push back against overconsumption and hype. But rather than signalling the downfall of the inf…
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S8 Ep16: Cannes Lions The Biggest Advertising Festival Ft. Ed Davidson
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18:57Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainme…
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Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
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27:37In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collabo…
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What 94% More Conversions Taught This Founder
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37:24Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into w…
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#100 | Marken. Trends. True Influence! mit Isabelle Rogat, Managing Director ODALINE
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1:06:42Let's celebrate Marketing & Influence! Relevanz – GenZ – Markenführung Als Managing Director bei ODALINE bringt Isi strategisches Denken, Creative Leadership und echtes Verantwortungsbewusstsein in die Welt des Content Marketings – und stellt dabei ganz nebenbei infrage, was sich viele in der Branche längst nicht mehr trauen zu hinterfragen. In die…
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#117 - Nye etiske retningslinjer: En gennemgang
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31:24Har du hørt om de nye etiske retningslinjer? Både hvis du har og hvis du ikke har, så er det altså tid til at spidse øre! I episoden har jeg nemlig Lisbeth Kiel, som har stået i spidsen for retningslinjerne. Jeg spørger hende, hvorfor initiativet til retningslinjerne er taget af Forbundet for Influenter og Bloggere i DJ, hvad responsen har været, h…
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Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when …
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The Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer Draper
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30:04Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms. The foundation begins with clarity. Many content creators struggle with the "multi-p…
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#99 | Weniger Show, mehr Strategie – mit Katharina Schramm, COO bei Weischer.Connect
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55:06Creator-Strategien mit Substanz: Zwischen Haltung, Daten und Bauchgefühl Strategie | Prozesse | BrandFit Wenn wir über gute Influencer-Kampagnen sprechen, dann denken viele sofort an Zahlen, Formate, Follower. Aber was passiert eigentlich, wenn man TV-Spots mit Creatorn verknüpft und echte integrierte Kommunikation schafft? Katharina ist das Gesich…
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#116 - Analyse med Christine Matthesen & Dreyer
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47:25Christina Dreyer og jeg analyserer i denne episode endnu en influencer-profil. Det betyder, at vi kigger på, hvor influenceren er stærk - og hvor hun/han kan forbedre sig. Men...den feedback kan du jo også lære noget af. Om du er influencer, selvstændig eller sidder i en marketingafdeling. Fordi vi taler om, hvordan man kan styrke sin tilstedeværel…
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Should You Use Ai for Content Creation?
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15:31Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape. I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a rep…
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#115 - Emil Kondrup. En utraditionel influencer
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45:34Kender du Emil Kondrup? Selv hvis du ikke er så meget til influencere, så SKAL du altså tjekke ham ud! Han er nemlig helt sin egen. Hvorfor? Bl.a. fordi han laver reklamede reklamer - han vil gerne gøre lidt op med at alle produkter er "de bedste" og "gør hans liv nemmere". En sindssygt interessant - og relevant - vinkel på influencer marketing. Ja…
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How Music Powers Authentic Creator Collaborations with Epidemic Sound
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16:44With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound. In this episode, Gracie joins us to explore how music can unlock more au…
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#98 | Co-Creation Hype: Creator, Cases, Chaos? Robert Ivankovic regelt
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47:07So baut man Influencer-Produkte Wenn man sich aktuell in der Creator Economy umschaut, wird eines klar: Creator sind nicht mehr nur Gesichter von Kampagnen – sie sind Unternehmer:innen, die eigene Brands, Produkte und Formate launchen.Aber wie entstehen eigentlich solche Business-Ideen? Was macht eine gute Co-Creation aus – und wo liegen die Grenze…
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Building Your Brand with Youtube with Sarina Correa
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38:02Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential. Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social p…
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How a Penn State Professor is Training Future Influencers
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49:47Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thriv…
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Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI. Aaron dives deep into the impact of AI on marketing, from in…
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How to Build Authentic Creator Campaigns That Don’t Get Cancelled
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47:28Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact. Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work …
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How traditional PR fails both clients and employees
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28:48Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast! In this episode, we speak with Riannon Palmer, Founder & CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritiz…
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The $100M Growth Strategy Every Brand Needs to Know
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48:15Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast! In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation. Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands li…
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The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
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24:52In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. She dives into Teachable’s latest report on B2B creator…
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#114 - Afrapporting: Find ud af om det betaler sig
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28:12Jeg elsker det her emne! For det er her, du virkelig kan vise dine kolleger eller kunder værdien af influencer marketing - hvis du forstår at sætte de rigtige KPI'er op til en start OG rent faktisk følge op på resultaterne. Hele vejen rundt! Det er enormt vigtigt. For alt for mange måler kun på influencerens reel, opslag, story, video osv. Men glem…
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S8 Ep15: Why Streaming Is The Future For Content Creators Ft. Bonnie Bruderer
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21:32We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, s…
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How to Build a Content Creation Strategy That Drives Results
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12:50Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy. Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertis…
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#113 - Analyse med Isabel Rigenstrup & Dreyer
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53:06Christina Dreyer og jeg analyserer i denne episode endnu en influencer-profil. Det betyder, at vi kigger på, hvor influenceren er stærk - og hvor hun/han kan forbedre sig. Men...den feedback kan du jo også lære noget af. Om du er influencer, selvstændig eller sidder i en marketingafdeling. Fordi vi taler om, hvordan man kan styrke sin tilstedeværel…
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How to Build a Winning Influencer Strategy for 2026
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16:02What does a successful influencer marketing plan look like for 2026? In this episode, we explore how forward-thinking brands are already laying the groundwork—not just for next year, but also for the upcoming autumn campaigns of 2025—and what marketers need to consider today to stay ahead. Joining us is Alexander Swärd, Brand Partnership Advisor at…
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S8 Ep13: The Power of YouTube Ft. Matt Throne
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23:23Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform’s top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed…
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Stay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana Vigliano
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31:48Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line. Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same str…
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Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
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38:24In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on …
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#112 - Mikro-influencere: Derfor skal du bruge dem
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58:49Jeg synes, at mikro-influencere kan så meget, og de kan være et vigtigt step i din influencer-strategi. Så i denne episode har jeg Frederik-Nikolai Kruchov fra Sheer-Inmix med. Vi taler om, hvad mikro-influencere kan, hvad fordelene og ulemperne er og så stiller jeg Frederik spørgsmålet: "Hvis du havde 100.000 kr til influencer marketing om året (a…
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Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team. In …
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I denne episode taler jeg om mit yndlingsemne: Autenticitet! Hvad er det? Hvornår bliver influencer marketing oplevet som autentisk? Hvilke gode råd er der at hente for virksomheder og influencere? Og hvordan har udviklingen set ud de senere år? Spørgsmål du får svar på i denne episode!โดย Josephine Staunsbjerg
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The Truth About Influencer Marketing in 2025: 5 Myths Busted
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15:06Think you’ve got influencer marketing all figured out? Think again. In this episode, we bust five of the most common myths brands still believe about influencer marketing in 2025. From the confusion around UGC creators vs influencers, to the outdated idea that it’s “just another media channel”, we’re breaking it all down. We also dive into why infl…
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S8 Ep14: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen
24:24
24:24
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24:24Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms' shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to la…
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Building a Brand Online with Maya Elious
25:05
25:05
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25:05Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer. At the heart of Maya's approa…
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The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)
27:18
27:18
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27:18In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not ju…
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#110 - Analyse med Dreyer & Kemifrit.liv
51:08
51:08
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51:08Christina Dreyer og jeg analyserer i denne episode endnu en influencer-profil. Det betyder, at vi kigger på, hvor influenceren er stærk - og hvor hun/han kan forbedre sig. Men...den feedback kan du jo også lære noget af. Om du er influencer, selvstændig eller sidder i en marketingafdeling. Fordi vi taler om, hvordan man kan styrke sin tilstedeværel…
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Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
17:58
17:58
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17:58This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth. We discuss: Why long-term influencer collaborations are key to building credibility How to ta…
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Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy. Private podcasts offer what public…
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#109 - Farvel til livet som influencer - Annemette Voss
45:46
45:46
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45:46Annemette Voss har sagt farvel til livet som influencer eller i hvert fald den meget kommercielle del. Hvorfor? Vi har set andre stoppe i jobbet som influencer, og jeg tror, at vi kommer til at se flere. Så derfor taler jeg i denne episode med Annemette om bl.a. konsekvenserne for hende, hvordan hun oplevede det at være influencer, hvorfor hun stop…
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Trending Now: What's New on Instagram, TikTok, and Snapchat?
14:57
14:57
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14:57What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered. In this episode, we dive into the latest updates, trends, and algorithm changes shaping the major social platforms. From Instagram’s new AI tools and the rise of longer Reels, to TikTok's hottest trends like n…
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S8 Ep12: How Illustrator And Content Creator Catherine Kay Created A Great Ecommerce Brand
20:27
20:27
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20:27Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & …
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Take the Leap of Faith with Melanie O’Reilly-Rogers
27:20
27:20
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27:20What happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it. Melanie, founder of Mostly Under Control, describes herself as "not…
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Evolution of Beauty Marketing w/ Shannon Otto (Amika)
23:11
23:11
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23:11In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika’s dedication to inclusivity in beauty, and cutting-edge marketing strategies. …
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What Makes Content Stick w/ Victoria Blinova (YouTube)
30:32
30:32
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30:32In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong h…
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#108 - Opbyg et stærkt community med Pernille Moesgaard
36:48
36:48
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36:48Et stærkt og engageret community er guld værd - bogstavelig talt! Derfor taler Pernille Moesgaard og jeg i denne episode om målgruppe, hvordan man finder den, hvordan man bygger et stærkt community, do's and dont's og meget, meget mere. Pernille er som altid sindssygt konkret og gavmild, så jeg lover dig, at du får noget ud af den her episode! Den …
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Crafting Your Personal Branding Story: How to Stand Out and Make an Impact
12:07
12:07
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12:07Uncover the secrets to effective personal branding in this engaging episode. We explore the critical importance of developing a unique personal branding story that not only communicates who you are but also resonates deeply with your audience. By focusing on the three essential elements of connection, authenticity, and impact, this episode equips y…
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