Neal Schaffer สาธารณะ
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
 
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If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you. Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing. Key Highlights [03:09] Introduction to Podcast G…
 
Welcome to Web3! I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related. In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the …
 
Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today. Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when …
 
Can you summarize your current marketing program in a 30-second elevator pitch? And if you could what would it include? This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers! You are guaranteed to look at your marketing in…
 
Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency. Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company. Think Hubspot - they "own" the term…
 
Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this? Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging go…
 
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget? If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you af…
 
We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well. The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social In…
 
Are you looking for creative angles to your Instagram marketing? Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing. You don't have to start a blog to be successful on Instagram, but follow…
 
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas. Listen in for some tangible and actionable LinkedIn profile advice! Key Highlights [02:23] LinkedIn Profile Completeness […
 
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business? This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about. By the end of this conversation you will: Understand B2B…
 
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths: They are entrepreneurs and need to build their own business like any other business owner Like most entrepreneurs, a lot of them simply don't have t…
 
Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.…
 
Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing. What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it? Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast! Key Hi…
 
Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers? Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer m…
 
How powerful can LinkedIn be for your marketing? And what might you be missing out on that is relevant for LinkedIn in 2022? I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers. I just came…
 
I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator E…
 
If you are not building out an email list, you are leaving money on the table. And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table. Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my ne…
 
Every year we come out saying that this is the year of video. Seems that way doesn't it? Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do. I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content…
 
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value. Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the t…
 
Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App. He developed this new app because he feels that the existing brand deal syst…
 
With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results from the previous year and use that insight to pivot your digital marketing strategy? This podcast provides you a living example of how I balance my own digital marketing channels, what I learn from the…
 
One of the benefits of content marketing is in generating thought leadership, but how exactly does it work? This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points: 1. Thought leadership requires a delibe…
 
As we enter 2022, are you looking for some new inspiration for your digital marketing? If so, this is the episode for you! Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022. Specifically, these 10 things that I discuss in de…
 
Welcome to 2022! After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year? This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends. Specifical…
 
In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase. What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this. We're not talking about randomly paying random influencers with large fol…
 
While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy." So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators? Listen in to understand the historical perspective of the cr…
 
Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI? This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325. Lauren is a design professional…
 
The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her LinkedIn profile URL. Yes, her LinkedIn profile!!! For those avid listeners of my podcast, I also covered a similar topic 2 1/2 years ago in 139: LinkedIn for Students: What Do I Put in My LinkedIn Prof…
 
I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own. This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all. …
 
If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize: Fractional CMO A lot of people ask me exactly what a Fractional CMO is and what I do as one, while others, after learning about it, want to follow in my footsteps. So what exactly is a Fractional CMO? And why might you…
 
A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, this leads to creating a lot of very average content that everyone else is publishing on the Internet, adding to the noise and not driving any impactful outcome for your business. Georgios Chasiotis, …
 
Leapfrogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a marketing generalist, here is a case in point: If you want to become a marketing leader, you need to have all of your digital marketing bases covered. What bases need to be covered? And what does a comprehensive digital marketin…
 
"The riches are in the niches." "You gotta niche down." You've heard these over the years, including on this podcast. And I don't disagree with the advice if you want to gain visibility in a noisy market. However, if you are a marketer or a marketing entrepreneur, just owning one niche might not be the ideal solution to your strategy and most likel…
 
What does the term "affiliate marketing" conjure up in your mind? For those of you who have read The Age of Influence, you should remember that I believe that affiliate marketing is one of the earliest forms of influencer marketing. Not only does affiliate marketing provide many of the benefits that you can receive from influencer marketing, but it…
 
A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments miss the point: In a Digital First world, being visible in search engines should be of utmost importance to every business, and, when done right, blogging holds the keys to success. Learn from my own success in blogging and …
 
Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reach continues to decline while newer form of short-form video that are the staple of many social media sites make it challenging for businesses to create and compete with the creativity of the global social …
 
We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn't appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing. When it comes to brand equity, there are some legal a…
 
If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds. In this episode I analyze all of the changes that have occurred in soc…
 
In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all. That social network is Pinterest, and the dominating tool is Tailwind. Learn from Senior Community Manager of Tailwind, Melissa Megginso…
 
Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding. This is why a mindset of never-ending experimen…
 
The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success? Well, worry no more because, in thi…
 
SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SE…
 
Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not? These were the questions I have been struggling …
 
The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today. If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for…
 
As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media? But the thing is, should you really make social media platforms your business? In today’s episode, I share with you the difference between running a bus…
 
The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from laun…
 
We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself? In today’s episode, Khaled ElAhmad joins us to talk about ho…
 
Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how. It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, …
 
Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better. In this episode, Neal …
 
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