E171: Talking to Women About the Sports Business #4

Unofficial Partner Podcast

This is another in our series where Richard and co-host Laura Weston look at the sports business through the lens of women from within and outside the industry.

Our guest today is Jennifer McClearen, author of a fascinating new book, Fighting Visibility: Sports Media and Female Athletes in the UFC

The book raises issues about the role of women in sports marketing, the difference between their visibility and the value they receive in return, we talk about some of the popular tropes of women’s sport and at the reality of life within the UFC’s business model.

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