Fusing Marketing, Tech, and Creativity for Better Customer Engagement: Musa Kalenga

The Lead Creative

In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it's essential. Brands and spaces that interface with consumers are undergoing profound transformation through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of "Ladders & Trampolines" as well as his latest publication, "The Brave Code," shares invaluable insights into this transformative blend.
The discussion also covers:

• Collaboration between marketers and technologists is essential for solving complex problems.
• Shared value is a concept that emphasizes the importance of creating value for all stakeholders.
• The rise of streaming has led to a decline in traditional ads, requiring brands and agencies to adapt.
• Technology can enhance brand engagement by heightening the senses and creating immersive experiences.
• AI-driven insights should be balanced with creative instincts to create effective advertising campaigns.

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Audio editing and production by: Maishe Rakgoale
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1. Fusing Marketing, Tech, and Creativity for Better Customer Engagement: Musa Kalenga (00:00:00)

2. Evolution of Marketing and Technology (00:02:10)

3. Taking Risks in Marketing (00:06:01)

4. Collaboration between Marketing and Technology (00:07:27)

5. Balancing Data-Driven Insights and Creative Instinct (00:09:21)

6. Using Technology to Enhance Brand Engagement (00:15:05)

7. Adapting to the Decline of Traditional Ads (00:17:23)

8. The Concept of Shared Value and The Brave Code (00:20:18)

9. Working with Clients as Shared Value Enterprises (00:25:42)

10. Adapting to the Rise of Streaming and Less Ads (00:29:52)

11. The Magic of Advanced Technology in Advertising (00:32:06)

12. Balancing AI-First Marketing with Traditional Approaches (00:34:28)

13. Using Technology in the Creative Process (00:36:49)

14. Question For Tracy Chapman (00:41:00)