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Brand crisis communications: Lorato Tshenkeng
Manage episode 339747022 series 3351635
เนื้อหาจัดทำโดย Mongezi Mtati เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Mongezi Mtati หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis.
They have worked with some leading brands including Nissan, Brand South Africa and the Nelson Mandela Foundation on a series of communication, digital, and media relations projects. Citing some of the recent stories on social media such as PSL and the now infamous Adam Catzavelos, Lorato says planning for any eventuality may help brands to navigate their way through a crisis.
“Accountability language”, he says, goes a long way in showing that the brand or organisation takes ownership and remorse in instances when they’ve erred, which helps to calm many crisis situations.
"PR is not what you say but what you do. The way you conduct yourself in business ought to be your PR machinery." – Lorato Tshenkeng
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Audio editing and production by: Maishe Rakgoale
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