Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

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เพิ่มแล้วเมื่อ sevenปีที่ผ่านมา

เนื้อหาจัดทำโดย Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Curated Questions: Conversations Celebrating the Power of Questions!

1
Seth Godin 43:37

8 วันที่แล้ว43:37

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

43:37

Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…

3 ปีที่แล้ว 54:30

MP3•หน้าโฮมของตอน

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers.

00:00 - 00:51 Orsolya’s Bio

00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons

11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast

12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!

15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)

23:04 - 25:40 How brand builds trust

25:41 - 29:21 Building a brand that speaks to what the customer values

29:22 - 33:05 Understanding your Target Audience

33:06 - 33:45 Here’s a $25 credit to try Stitch Fix! Use our link to get your credit!

33:46 - 39:07 Word of the Day: Functional Beauty

39:08 - 43:17 Transforming business brands from noise to clarity

43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein

43:28 - 48:23 Resources and mentors that inspire Orsolya

48:24 - 51:46 Sharing marketing tactics and words of wisdom

51:47 - 52:43 Fun, fame, or fortune?

52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net

53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey!

53:45 - 54:30 Join The Marketing Expedition Community today!

#marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3

Hosted on Acast. See acast.com/privacy for more information.

232 ตอน

#Business #Rhea Allen #Marketing #CEO #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship

Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

published 3 ปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

00:00 - 00:51 Orsolya’s Bio

00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons

11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast

12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!

15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)

23:04 - 25:40 How brand builds trust

25:41 - 29:21 Building a brand that speaks to what the customer values

29:22 - 33:05 Understanding your Target Audience

33:06 - 33:45 Here’s a $25 credit to try Stitch Fix! Use our link to get your credit!

33:46 - 39:07 Word of the Day: Functional Beauty

39:08 - 43:17 Transforming business brands from noise to clarity

43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein

43:28 - 48:23 Resources and mentors that inspire Orsolya

48:24 - 51:46 Sharing marketing tactics and words of wisdom

51:47 - 52:43 Fun, fame, or fortune?

52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net

53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey!

53:45 - 54:30 Join The Marketing Expedition Community today!

Hosted on Acast. See acast.com/privacy for more information.

232 ตอน

#Business #Rhea Allen #Marketing #CEO #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship

ทุกตอน

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Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast 45:09

22 hoursที่แล้ว45:09

45:09

Joe DeVita, founder of Moving Traffic Media , began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth. 00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita 00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:40 Joe’s Background 02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right 10:55 - 15:30 Welcome to the show, Joe! 15:31 - 18:13 Founding Moving Traffic Media 18:14 - 20:09 Changes in SEO and Search Engines 20:10 - 24:15 Impact of AI on Search Engines 24:16 - 29:36 Alternative Advertising Platforms 29:37 - 30:50 Client Budget Constraints 30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button . 31:52 - 34:25 Using First-Party Data 34:26 - 37:36 Success Story: Healthcare Client Lead Generation 37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/) 39:00 - 43:43 Building Remote Team Culture 43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey! 44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.…

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Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast 1:01:01

15 วันที่แล้ว1:01:01

1:01:01

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing , growing it into a multi-million dollar venture, a testament to her business acumen. 00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:11 Jennifer’s Bio 01:12 - 05:50 Marketing Essentials Moment: Types of Advertising 05:51 - 08:02 Welcome to the show, Jennifer! 08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/ 14:02 - 22:07 Transition to Freelancing 22:08 - 27:01 Full Circle Agency Model 27:02 - 31:11 Advertising as Media Planning and Buying 31:12 - 36:19 Retention Strategies 36:20 - 38:20 Predicting Market Behavior 38:21 - 42:34 CRM and Sales Process Issues 42:35 - 42:53 Adapting Strategies Over Time 42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 43:40 - 46:17 Demystifying Marketing for CEOs 46:18 - 52:08 Importance of Specialized Expertise 52:09 - 58:00 Aggressive Growth Targets 58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/) 58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:15 – 1:01:01 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information.…

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Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast 45:33

29 วันที่แล้ว45:33

45:33

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law , which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment. 00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:46 Carl’s Background 02:47 - 08:17 Marketing Essentials Moment: How to Market an Event 08:18 - 10:20 Welcome to the show, Carl! 10:21 - 15:02 Book Development: From Blog to Book 15:03 - 18:29 Legal Boundaries: Free Speech and Defamation 18:30 - 25:22 Case Studies 25:23 - 28:02 Cultural Sensitivity 28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:03 - 33:08 Strategic Lawsuits 33:09 - 37:00 Free Speech in America: Legal Protections 37:01 - 39:02 Parodies: Legal Protections and Impact 39:03 - 41:09 AI and Content Creation: Emerging Legal Issues 41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court” 43:08 - 43:58 Reach out to Carl 43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…

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Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14

6 weeksที่แล้ว59:14

59:14

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! 00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 01:53 Sean’s Bio 01:54 - 08:38 Marketing Essentials Moment: Art of Audio 08:39 - 12:05 Welcome to the show, Sean! 12:06 - 17:46 Memorable Projects and Campaigns 17:47 - 20:47 Types of Market Research and Their Applications 20:48 - 25:00 Recruiting Participants for Market Research 25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research 30:18 - 34:15 Differences Between Quantitative and Qualitative Insights 34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:17 - 41:54 Advice for B2B Companies Considering Market Research 41:55 - 44:44 Adopting to Gen AI 44:45 - 49:44 Advice for Students Learning Market Research 49:45 - 52:26 Quantitative Survey and Data 52:27 - 56:17 Emerging AI Trends 56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/ 57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…

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Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35

8 weeksที่แล้ว57:35

57:35

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words . 00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:35 Lorraine’s Background 01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing 09:46 - 12:05 Lorraine, welcome to the show! 12:06 - 14:00 Three Key Elements for a Marketing Plan 14:01 - 15:39 Identifying Your Customer 15:40 - 17:39 Understanding Your Competitors 17:40 - 20:11 Defining Your Marketing Objectives 20:12 - 28:24 Success Story 28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 29:11 - 36:00 Encouraging User Engagement and Content Creation 36:01 - 39:00 The Power of Contests for User-Generated Content 39:01 - 42:02 Understanding Zero Click Strategies 42:03 - 44:39 Creating Engaging Short-Form Content 44:40 - 50:58 The Importance of Direct Messaging for Links 50:59 - 55:24 Advice for Students Entering the Workforce 55:25 - 55:49 How to connect with Lorraine ( https://www.linkedin.com/in/lorraineball/ ) 55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey! 56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

1
Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32

10 weeksที่แล้ว1:00:32

1:00:32

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions. It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate. 00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid 00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 02:09 Leisa’s Bio 02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools 18:56 - 21:39 Welcome to the show, Leisa! 21:40 - 22:45 Benefits of becoming a speaker 22:46 - 24:53 Overcoming speaking fears 24:54 - 32:23 Speaking gig pipeline creation 32:24 - 34:08 Finding speaking opportunities effectively 34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/) 39:26 - 43:37 Speaker soulmate system 43:38 - 46:19 Warm market approach for speaking 46:20 - 49:52 Negotiating speaking fees effectively 49:53 - 56:11 Author vs. Speaker Debate 56:12 - 58:10 Clear and easy communication 58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips 58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey! 59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.…

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The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34

12 weeksที่แล้ว59:34

59:34

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow . Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices. 00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:06 Chris’ Bio 02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels 12:44 - 15:03 Welcome to the show, Chris! 15:04 - 19:00 Success Story: Saving a Client's Business 19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing 20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks 21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding 22:54 - 24:13 Pillar 3: Marketing Strategy 24:14 - 25:47 Pillar 4: Marketing Team Structure 25:48 - 27:58 Pillar 5: The Almighty Website 27:59 - 31:16 Pillar 6: Analytics and Reporting 31:17 - 34:00 Pillar 7: Tech Stack 34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 35:06 - 37:48 Pillar 8: Templates and Guides 37:49 - 43:06 Importance of Long-Term Strategy 43:07 - 48:49 Assessing and Improving Value Proposition 48:50 - 54:36 Enhancing the Almighty Website 54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book 57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 58:48 – 59:34 Join the Marketing Expedition Community today! #B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.…

1
Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08

14 weeksที่แล้ว48:08

48:08

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them. 00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:18 Kristen’s Bio 01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content 14:56 - 16:50 Welcome to the show, Kristen! 16:51 - 20:12 40 Over 40 Project 20:13 - 23:00 Personal Branding and Empowerment 23:01 - 26:08 Importance of Authenticity in Personal Branding 26:09 - 31:56 Building Relationships and Networking 31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 32:42 - 34:47 Kristen’s Teaching Experience 34:48 - 37:04 Generating Buzz and Building a Loyal Client Base 37:05 - 40:40 Future Plans and New Projects 40:41 - 45:39 Balancing Work and Personal Life 45:40 - 46:30 Reach out to Kristen 46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today! #PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.…

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Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29

16 weeksที่แล้ว1:09:29

1:09:29

Jesse Navarro is the founder of Cultivate Inbox , where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients. 00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:24 Jesse’s Background 02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography 08:36 - 12:26 Welcome to the show, Jesse! 12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship 16:02 - 20:37 Involving Kids in Business 20:38 – 25:10 Hiring and Managing People 25:11 - 33:04 Building a Legacy 33:05 - 40:05 Business Journey and Failures 40:06 - 46:17 Finding Trends and Opportunities 46:18 - 49:45 Segmenting Email List 49:46 - 53:55 Personalization 53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com 1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast” 1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…

1
Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44

18 weeksที่แล้ว1:02:44

1:02:44

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand , Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium. 00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham 00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 01:45 Karley’s Bio 01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies 08:36 - 12:55 Welcome to the show, Karley! 12:56 - 17:08 Transition from Agency World to Consulting 17:09 - 23:50 Interconnection of Business and Brand Strategy 23:51 - 30:13 Pivoting During Crisis 30:14 - 33:25 Importance of Investing in Branding 33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West . 34:16 - 37:59 Overview of the Surefire Method™ 38:00 - 41:03 Building a Brand from the Inside Out 41:04 - 42:19 Positioning Elements in Branding 42:20 - 47:40 Long Tail Equation for Measuring Branding Success 47:41 - 52:40 Building Trust 52:41 - 57:57 Ideal Clients 57:00 – 1:01:25 Reach out to Karley! 1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today! #Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

1
Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47

20 weeksที่แล้ว39:47

39:47

Jim Kraus is the president of Buyer Persona Institute (BPI) , and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. 00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:13 Jim’s Background 01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour) 05:51 - 07:20 Jim, welcome to the show! 07:21 - 12:58 Five Rings of Buying Insight 12:59 - 15:14 Methodology for Developing Buyer Persona 15:15 - 19:59 Using Buyer Insights for Marketing and Sales 20:00 - 22:47 Integrating AI and Human Intelligence 22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/ 24:51 - 29:03 Importance of Empathy in Marketing 29:04 - 32:14 Industry Resources and Tools 32:15 - 36:44 Understanding Customer Inaction 36:45 - 37:28 Importance of Customer Retention 37:29 - 38:38 Final Thoughts and Summary 38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey! 39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…

1
Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23

22 weeksที่แล้ว1:01:23

1:01:23

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast. 00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber 00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 02:10 Marcia’s Bio 02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3 16:56 - 20:07 Welcome to the show, Marcia! 20:08 - 24:23 Trends in Logo and Website Design 24:24 - 29:08 Case Study: Improving Client’s Website SEO 29:09 - 30:54 AI Optimization 30:55 - 33:43 Client Communication and Tools 33:44 - 36:21 Importance of Website Security 36:22 - 39:24 Challenges with Technology and Scams 39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer 40:12 - 45:58 Favorite Radio Show Interviews 45:59 - 49:43 Marsha’s Career Path and Marketing Journey 49:44 - 55:20 Listening to Clients and Adapting Strategies 55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com 57:00 - 59:46 Ask the Experts! 59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:37 – 1:01:23 Join themarketingexpedition.com today! #SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic Hosted on Acast. See acast.com/privacy for more information.…

1
Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16

24 weeksที่แล้ว56:16

56:16

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment , focusing on personal branding and helping visionaries build their brands. 00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc 00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 03:02 Armando’s Background 03:03 - 15:00 Marketing Essentials Moment: Marketing Terms 15:01 - 17:37 Welcome to the show, Armando! 17:38 - 22:38 Personal Branding and Business Identity 22:39 - 28:17 The Impact of Authentic Content 28:18 - 29:40 Mindset and Belief in Yourself 29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 30:32 - 39:24 Visionaries and Idea Implementation 39:25 - 46:20 Resources for Good Listening and Reading 46:21 - 48:10 Human Connection 48:11 - 52:47 Building Credibility and Trust 52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/ 53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/ 54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey! 55:30 – 56:16 Join themarketingexpedition.com today #ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction Hosted on Acast. See acast.com/privacy for more information.…

1 yearที่แล้ว59:37

59:37

Seasoned podcast publicist and educator, ChristinaLenkowski , shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts. 00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:56 Christina’s Background 01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines 10:50 - 14:24 Christina, welcome to the show! 14:25 - 16:17 The Impact of Podcasts on Business 16:18 - 20:05 Tracking ROI from Podcast Guesting 20:06 - 23:16 The Importance of Sharing Podcast Episodes 23:17 - 27:55 Building Relationships with Podcast Hosts 27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth 31:05 - 33:15 The Evolution of Podcasting 33:16 - 34:17 Hashtag Strategy in Publicity 34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast. 35:08 - 43:56 When to Hire a Publicist? 43:57 - 47:46 The Growth of Podcast Listening 47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com 49:04 - 50:32 Maximizing Podcast Guest Appearances 50:33 - 57:07 Encouragement to Embrace Podcast Opportunities 57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ( hello@themarketingexpedition.com ) 58:50 - 59:37 Join The Marketing Expedition Community today! #PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine Hosted on Acast. See acast.com/privacy for more information.…

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