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How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast
Manage episode 414572053 series 1954021
Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:02 Ernie’s Bio
02:03 - 12:55 Marketing Essentials Moment: Customer Retention
12:56 - 15:50 Ernie, welcome to the show!
15:51 - 18:57 Transition from Illustration to Marketing
18:58 - 21:28 Starting a Freelance Business
21:29 - 28:19 Branding Messaging
28:20 - 33:49 Consistency in Branding
33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
38:11 - 39:35 Underrated AI Tech in Marketing
39:36 - 42:17 Posting Frequency and AI Scheduling
42:18 - 47:07 The Potential Overuse of AI in Social Media
47:08 - 52:14 The Process of Developing Your Brand with AI
52:15 - 54:48 Real Value in Your Brand
54:49 - 56:28 Visit: https://ernburn.com/
56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
57:36 – 58:22 Join The Marketing Expedition Community today!
#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention
Hosted on Acast. See acast.com/privacy for more information.
230 ตอน
How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 414572053 series 1954021
Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:02 Ernie’s Bio
02:03 - 12:55 Marketing Essentials Moment: Customer Retention
12:56 - 15:50 Ernie, welcome to the show!
15:51 - 18:57 Transition from Illustration to Marketing
18:58 - 21:28 Starting a Freelance Business
21:29 - 28:19 Branding Messaging
28:20 - 33:49 Consistency in Branding
33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
38:11 - 39:35 Underrated AI Tech in Marketing
39:36 - 42:17 Posting Frequency and AI Scheduling
42:18 - 47:07 The Potential Overuse of AI in Social Media
47:08 - 52:14 The Process of Developing Your Brand with AI
52:15 - 54:48 Real Value in Your Brand
54:49 - 56:28 Visit: https://ernburn.com/
56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
57:36 – 58:22 Join The Marketing Expedition Community today!
#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention
Hosted on Acast. See acast.com/privacy for more information.
230 ตอน
Kaikki jaksot
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1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
1 Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts 43:52
1 Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast 53:42
1 Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast 1:02:55
1 Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast 58:57
1 How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast 58:22
1 Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast 1:01:51
1 How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast 48:02
1 The Power of Personal Brand and Company Culture with Chellie Phillips | Marketing Expedition Podcast 51:27
1 How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast 47:32
1 How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast 1:02:20
1 The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast 59:37
1 Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast 52:05
1 Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast 51:41
1 Branding 101: Creating a Successful University Marketing Campaign with David Johnston 1:09:36
1 How to Design and Optimize Your Digital Marketing Agency with Raul Hernandez Ochoa | Marketing Expedition Podcast 44:13
1 Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast 37:43
1 Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast 57:35
1 Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast 44:09
1 The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast 1:09:59
1 How Intuitive Branding Can Grow Your Business with Sunil Godse | Marketing Expedition Podcast 58:27
1 Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast 46:11
1 Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast 45:53
1 Aligning Your Business Model, Goals, and Marketing Strategy with Jacob Baadsgaard | Marketing Expedition Podcast. 47:46
1 AI’s Potential Impact on Business and Marketing with Matthew Turner | Marketing Expedition Podcast 52:26
1 Embracing Appreciative Intelligence in Your Companies Culture with Dr. Catherine Wiberg | Marketing Expedition Podcast 49:36
1 Identifying Potential Referral Partners Using LinkedIn with Dan Purdy | Marketing Expedition Podcast 50:05
1 Creating Viable Marketing Channels on LinkedIn and Google with Timothy Partasevitch | Marketing Expedition Podcast 54:34
1 B2B Lead Generation and Creating a Measurable ROI with Ryan Caswell | Marketing Expedition Podcast 47:46
1 Creating Strategic Digital Marketing Campaigns with VK Lakkineni | Marketing Expedition Podcast 41:49
1 Helping Your Company Close More Sales in Less Time with Jeremy Miner | Marketing Expedition Podcast 50:05
1 Mentorship and Embracing a Lifetime Learning Mindset with Kendall Shew | Marketing Expedition Podcast 56:23
1 Increasing Your Retention Rate Using Customer Behavior Analysis with Valentin Radu | Marketing Expedition Podcast 47:31
1 Using AI to Engage Your Customers and Streamline Your Marketing with Chelsey Roney | Marketing Expedition Podcast 42:47
1 How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast 1:03:41
1 Building a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition Podcast 59:29
1 How to Become More Magnetic in Your Marketing with Tracey Pontarelli | Marketing Expedition Podcast 54:49
1 Using the Stage to Scale Your Business in a Meaningful Way with Amy Dix | Marketing Expedition Podcast 57:36
1 A Blueprint for Building a 7-Figure Business with Chelsey Roney | Marketing Expedition Podcast 52:38
1 Building a Time-Proof SEO Strategy with Steve Wiideman | Marketing Expedition Podcast 1:03:15
1 How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast 45:12
1 How to Scale Your Business with Affiliate PR with Kaila O’Connor | Marketing Expedition Podcast 39:24
1 How to Effectively use Email in Your Marketing Strategy with Kyle Stout | Marketing Expedition Podcast 43:17
1 Cultivating Your Personal Brand with Anne Candido and April Martini | Marketing Expedition Podcasts 55:56
1 Marketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition Podcast 42:02
1 The Importance of Proper Accounting Systems with Chris Hervochon | Marketing Expedition Podcast 38:38
1 Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast 45:16
1 Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast 54:30
1 Building Meaningful Relationships with Your Clients with Rick Elmore | Marketing Expedition Podcast 37:22
1 Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast 1:01:33
1 Building a Predictable, Sustainable and Profitable Business with Joe DeMaria | Marketing Expedition Podcasts 1:08:04
1 Turning PR and Social Media Skills into an Award Winning Agency with Alex Rossman | Marketing Expedition Podcast 41:39
1 Grow Your Influence and Make More Money in Podcasting with Kay Suthar | Marketing Expedition Podcast 52:03
1 Building Successful Relationships and Networks with Christina Ward | Marketing Expedition Podcast 46:59
1 Adapting Your Market Strategy and 'Getting to Aha!' with Darshan Mehta | Marketing Expedition Podcast 27:33
1 Achieving the Relentless Entrepreneurial Dream with Natasha Miller | Marketing Expedition Podcast 32:05
1 Building Your Leadership Brand Through Publishing with Lisa Gable | Marketing Expedition Podcast 41:39
1 Incorporating Pinterest into your Marketing Strategy with Kate Ahl | Marketing Expedition Podcast 47:15
1 How to Advertise Your Business on a Top Podcast with Rich Kagan | Marketing Expedition Podcast 41:56
1 How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast 49:49
1 Advertising through the Eyes of an 8th Grader with Kaden Allen | Marketing Expedition Podcast 41:43
1 Secrets to Growing and Scaling Your Business with Taylor Ryan | Marketing Expedition Podcast 52:35
1 Improve SEO and Build Your Online Reputation with Josh Greene | Marketing Expedition Podcast 37:52
1 Decoding U.S. Export and International Trade Laws with Sarah Massie | Marketing Expedition Podcast 39:33
1 Sharpening Your Entrepreneurial Edge with Nida Leardprasopsuk | Marketing Expedition Podcast 41:31
1 Finding R&D Tax Credits for Software and Tech Businesses with Tyler Kem | Marketing Expedition Podcast 42:32
1 The Importance of Passion and Credibility Marketing with Nathan Gwilliam | Marketing Expedition Podcast 37:26
1 Master Your Networking in a Day with Christopher Kai and Shelly Yorgesen | Marketing Expedition Podcast 30:42
1 Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen | Marketing Expedition Podcast 42:32
1 Becoming a Successful Online Business Manager with Rebecca Simon | Marketing Expedition Podcast 36:57
1 How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar | Marketing Expedition Podcast 28:58
1 Implementing the GRIT Marketing Method with Christina Del Villar | Marketing Expedition Podcast 37:49
1 Rebranding Your Company and Building Community with Jenn Graham | Marketing Expedition Podcasts 41:48
1 How Video Messages Build Trust And Boost Sales with David Jay | Marketing Expedition Podcast 32:29
1 Branding Success in the Nightlife Industry with Steve Adelman | Marketing Expedition Podcast 32:10
1 The Power and Payoffs of Creativity in the Workplace with Susan Meier | Marketing Expedition Podcast 49:29
1 Getting Your Message Out to the World by Podcasting with Adam Adams | Marketing Expedition Podcast 50:16
1 Support Your Creativity and Stay Profitable with Gabrielle Chipeaur | Marketing Expedition Podcast 30:40
1 How the Speed of Change Can Impact Your Company with Tobin Lehman | Marketing Expedition Podcast 47:20
1 Understanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition Podcast 40:58
1 Applying Disruptive Strategies in Your Industry with Branden Lark | Marketing Expedition Podcast 51:25
1 Getting Attention Online and Social Media Wisdom with Jay Jay | Marketing Expedition Podcast 36:24
1 Autism Awareness and Making Clubhouse Connections with April Roga | Marketing Expedition Podcast 44:50
1 Creating Fun in Life After Loss Without Guilt with Holly Rose Holland | Marketing Expedition Podcast 46:28
1 The Importance of Buying Local with Jennifer and Wyatt of Buy Idaho | Marketing Expedition Podcast 53:48
1 Strengthening Your Emotional Intelligence with Brian Fretwell | Marketing Expedition Podcast 53:02
1 Why You Need Video In Your Marketing Plan with Drew and Brian | Marketing Expedition Podcast 47:26
1 The World of Food, Beverage, and Wellness Brands with Diana Fryc | Marketing Expedition Podcast 48:23
1 Building a Company Through Personal Branding with Trillitye Paullin | Marketing Expedition Podcast 36:47
1 Increasing Your Sales in Good & Bad Economic Times with Terry Hansen | Marketing Expedition Podcast 35:54
1 Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer | Marketing Expedition Podcast 37:05
1 Leverage Your Time To Earn Extra Income With Side Hustle Nation | Marketing Expedition Podcast 25:41
1 Pod-Swap with Matt Deitz | Marketing Expedition Podcast 1:12:30
1 Creating a Unique and Successful Business with Christian Kilpatrick | Marketing Expedition Podcast 31:12
1 Dave & David from Small Business Development Center & Idaho BizCast | Marketing Expedition Podcast 33:00
1 Transforming Company Culture with Ron Price of Price Associates | Marketing Expedition Podcast 34:58
1 Recruiting the Talent You Need with Allison Cunningham | Marketing Expedition Podcast — Episode 14 28:44
1 What is Healthy Conflict Anyway? with Chris Taylor | Marketing Expedition Podcast — Episode 09 23:42
1 Thriving in a Sea of Service with Dan Harrington | Marketing Expedition Podcast — Episode 08 17:39
1 "Yes, and..." with Guest Megan Bryant of Zip Zap Zop | Marketing Expedition Podcast — Episode 07 27:14
1 Intro To The Peppershock Marketing Expeditions Podcast | Marketing Expedition Podcast — Episode 01 18:27
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