Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.

00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:25 Brent’s Bio

02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency

13:36 - 16:32 Brent, Welcome to the show!

16:33 - 20:34 Revenue Leader

20:35 - 25:55 Measuring Success

25:56 - 29:39 Building Marketing and Sales Playbooks

29:40 - 31:41 Accelerating Word of Mouth

31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

32:43 - 35:59 Brent’s Entrepreneurial Journey

36:00 - 39:11 Future Growth and Industry Trends

39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics

39:49 - 42:33 Importance of Personalizing Interactions for Success

42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! ([e-mail])

43:07 – 43:52 Join The Marketing Expedition Community today!

#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency