The daily drama of money and work from the BBC.
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Player FM - Internet Radio Done Right
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เนื้อหาจัดทำโดย Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon. Want more Slate Money? Subscribe to Slate Plus to unlock weekly bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit https://slate.com/moneyplus to get access wherever you listen.
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The latest business and finance news from around the world, on the BBC.
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Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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Player FM - แอป Podcast
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
E.M.B.R.A.C.E. Business Development with Charlie Moon | Marketing Expedition Podcasts
Manage episode 326233571 series 1954021
เนื้อหาจัดทำโดย Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome.
00:00 - 00:42 Charlie’s Bio
00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together
05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast
06:04 - 08:12 Welcome to the show, Charlie!
08:13 - 09:47 Success story
09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development
12:40 - 14:35 Difference between Product Businesses vs. Service Businesses
14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow
20:06 - 20:50 Aspiration – a financial firm with a conscience!
20:51 - 24:52 Story structure
24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon
27:41 - 29:36 How to Turn Order Takers into Rainmakers
29:37 - 31:15 Reach out to Charlie
31:16 - 32:38 Charlie’s words of encouragement
32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!
33:08 - 33:54 Join The Marketing Expedition Community today!
Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.
#businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising
Hosted on Acast. See acast.com/privacy for more information.
232 ตอน
E.M.B.R.A.C.E. Business Development with Charlie Moon | Marketing Expedition Podcasts
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
แบ่งปันManage episode 326233571 series 1954021
เนื้อหาจัดทำโดย Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome.
00:00 - 00:42 Charlie’s Bio
00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together
05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast
06:04 - 08:12 Welcome to the show, Charlie!
08:13 - 09:47 Success story
09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development
12:40 - 14:35 Difference between Product Businesses vs. Service Businesses
14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow
20:06 - 20:50 Aspiration – a financial firm with a conscience!
20:51 - 24:52 Story structure
24:53 - 27:40 “Focus on the outcome, not on the excuses!” - Charlie Moon
27:41 - 29:36 How to Turn Order Takers into Rainmakers
29:37 - 31:15 Reach out to Charlie
31:16 - 32:38 Charlie’s words of encouragement
32:39 - 33:07 Thank you so much, Charlie! Enjoy the journey!
33:08 - 33:54 Join The Marketing Expedition Community today!
Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.
#businessdevelopment #business #businessgrowth #marketing #entrepreneur #businessowner #businessstrategy #businesstips #smallbusiness #digitalmarketing #entrepreneurship #businessmindset #businesscoach #branding #advertlising
Hosted on Acast. See acast.com/privacy for more information.
232 ตอน
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast 45:09
Joe DeVita, founder of Moving Traffic Media , began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth. 00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita 00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:40 Joe’s Background 02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right 10:55 - 15:30 Welcome to the show, Joe! 15:31 - 18:13 Founding Moving Traffic Media 18:14 - 20:09 Changes in SEO and Search Engines 20:10 - 24:15 Impact of AI on Search Engines 24:16 - 29:36 Alternative Advertising Platforms 29:37 - 30:50 Client Budget Constraints 30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button . 31:52 - 34:25 Using First-Party Data 34:26 - 37:36 Success Story: Healthcare Client Lead Generation 37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/) 39:00 - 43:43 Building Remote Team Culture 43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey! 44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast 1:01:01
1:01:01 
ลิสต์เล่นในภายหลัง 
ลิสต์เล่นในภายหลัง 
ลิสต์ 
ถูกใจ 
ที่ถูกใจแล้ว1:01:01
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing , growing it into a multi-million dollar venture, a testament to her business acumen. 00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:11 Jennifer’s Bio 01:12 - 05:50 Marketing Essentials Moment: Types of Advertising 05:51 - 08:02 Welcome to the show, Jennifer! 08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/ 14:02 - 22:07 Transition to Freelancing 22:08 - 27:01 Full Circle Agency Model 27:02 - 31:11 Advertising as Media Planning and Buying 31:12 - 36:19 Retention Strategies 36:20 - 38:20 Predicting Market Behavior 38:21 - 42:34 CRM and Sales Process Issues 42:35 - 42:53 Adapting Strategies Over Time 42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 43:40 - 46:17 Demystifying Marketing for CEOs 46:18 - 52:08 Importance of Specialized Expertise 52:09 - 58:00 Aggressive Growth Targets 58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/) 58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:15 – 1:01:01 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast 45:33
Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law , which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment. 00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 02:46 Carl’s Background 02:47 - 08:17 Marketing Essentials Moment: How to Market an Event 08:18 - 10:20 Welcome to the show, Carl! 10:21 - 15:02 Book Development: From Blog to Book 15:03 - 18:29 Legal Boundaries: Free Speech and Defamation 18:30 - 25:22 Case Studies 25:23 - 28:02 Cultural Sensitivity 28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 29:03 - 33:08 Strategic Lawsuits 33:09 - 37:00 Free Speech in America: Legal Protections 37:01 - 39:02 Parodies: Legal Protections and Impact 39:03 - 41:09 AI and Content Creation: Emerging Legal Issues 41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court” 43:08 - 43:58 Reach out to Carl 43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century! 00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 01:53 Sean’s Bio 01:54 - 08:38 Marketing Essentials Moment: Art of Audio 08:39 - 12:05 Welcome to the show, Sean! 12:06 - 17:46 Memorable Projects and Campaigns 17:47 - 20:47 Types of Market Research and Their Applications 20:48 - 25:00 Recruiting Participants for Market Research 25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research 30:18 - 34:15 Differences Between Quantitative and Qualitative Insights 34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:17 - 41:54 Advice for B2B Companies Considering Market Research 41:55 - 44:44 Adopting to Gen AI 44:45 - 49:44 Advice for Students Learning Market Research 49:45 - 52:26 Quantitative Survey and Data 52:27 - 56:17 Emerging AI Trends 56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/ 57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words . 00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:35 Lorraine’s Background 01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing 09:46 - 12:05 Lorraine, welcome to the show! 12:06 - 14:00 Three Key Elements for a Marketing Plan 14:01 - 15:39 Identifying Your Customer 15:40 - 17:39 Understanding Your Competitors 17:40 - 20:11 Defining Your Marketing Objectives 20:12 - 28:24 Success Story 28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 29:11 - 36:00 Encouraging User Engagement and Content Creation 36:01 - 39:00 The Power of Contests for User-Generated Content 39:01 - 42:02 Understanding Zero Click Strategies 42:03 - 44:39 Creating Engaging Short-Form Content 44:40 - 50:58 The Importance of Direct Messaging for Links 50:59 - 55:24 Advice for Students Entering the Workforce 55:25 - 55:49 How to connect with Lorraine ( https://www.linkedin.com/in/lorraineball/ ) 55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey! 56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1:00:32 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:00:32
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วAs the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions. It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate. 00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid 00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 02:09 Leisa’s Bio 02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools 18:56 - 21:39 Welcome to the show, Leisa! 21:40 - 22:45 Benefits of becoming a speaker 22:46 - 24:53 Overcoming speaking fears 24:54 - 32:23 Speaking gig pipeline creation 32:24 - 34:08 Finding speaking opportunities effectively 34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year! 35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/) 39:26 - 43:37 Speaker soulmate system 43:38 - 46:19 Warm market approach for speaking 46:20 - 49:52 Negotiating speaking fees effectively 49:53 - 56:11 Author vs. Speaker Debate 56:12 - 58:10 Clear and easy communication 58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips 58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey! 59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow . Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices. 00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:06 Chris’ Bio 02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels 12:44 - 15:03 Welcome to the show, Chris! 15:04 - 19:00 Success Story: Saving a Client's Business 19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing 20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks 21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding 22:54 - 24:13 Pillar 3: Marketing Strategy 24:14 - 25:47 Pillar 4: Marketing Team Structure 25:48 - 27:58 Pillar 5: The Almighty Website 27:59 - 31:16 Pillar 6: Analytics and Reporting 31:17 - 34:00 Pillar 7: Tech Stack 34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 35:06 - 37:48 Pillar 8: Templates and Guides 37:49 - 43:06 Importance of Long-Term Strategy 43:07 - 48:49 Assessing and Improving Value Proposition 48:50 - 54:36 Enhancing the Almighty Website 54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book 57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 58:48 – 59:34 Join the Marketing Expedition Community today! #B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them. 00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields 00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:18 Kristen’s Bio 01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content 14:56 - 16:50 Welcome to the show, Kristen! 16:51 - 20:12 40 Over 40 Project 20:13 - 23:00 Personal Branding and Empowerment 23:01 - 26:08 Importance of Authenticity in Personal Branding 26:09 - 31:56 Building Relationships and Networking 31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! 32:42 - 34:47 Kristen’s Teaching Experience 34:48 - 37:04 Generating Buzz and Building a Loyal Client Base 37:05 - 40:40 Future Plans and New Projects 40:41 - 45:39 Balancing Work and Personal Life 45:40 - 46:30 Reach out to Kristen 46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today! #PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1:09:29 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:09:29
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJesse Navarro is the founder of Cultivate Inbox , where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients. 00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 02:24 Jesse’s Background 02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography 08:36 - 12:26 Welcome to the show, Jesse! 12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship 16:02 - 20:37 Involving Kids in Business 20:38 – 25:10 Hiring and Managing People 25:11 - 33:04 Building a Legacy 33:05 - 40:05 Business Journey and Failures 40:06 - 46:17 Finding Trends and Opportunities 46:18 - 49:45 Segmenting Email List 49:46 - 53:55 Personalization 53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com 1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast” 1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1:02:44 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:44
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วKarley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand , Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium. 00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham 00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:51 - 01:45 Karley’s Bio 01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies 08:36 - 12:55 Welcome to the show, Karley! 12:56 - 17:08 Transition from Agency World to Consulting 17:09 - 23:50 Interconnection of Business and Brand Strategy 23:51 - 30:13 Pivoting During Crisis 30:14 - 33:25 Importance of Investing in Branding 33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West . 34:16 - 37:59 Overview of the Surefire Method™ 38:00 - 41:03 Building a Brand from the Inside Out 41:04 - 42:19 Positioning Elements in Branding 42:20 - 47:40 Long Tail Equation for Measuring Branding Success 47:41 - 52:40 Building Trust 52:41 - 57:57 Ideal Clients 57:00 – 1:01:25 Reach out to Karley! 1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today! #Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
Jim Kraus is the president of Buyer Persona Institute (BPI) , and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. 00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:38 - 01:13 Jim’s Background 01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour) 05:51 - 07:20 Jim, welcome to the show! 07:21 - 12:58 Five Rings of Buying Insight 12:59 - 15:14 Methodology for Developing Buyer Persona 15:15 - 19:59 Using Buyer Insights for Marketing and Sales 20:00 - 22:47 Integrating AI and Human Intelligence 22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/ 24:51 - 29:03 Importance of Empathy in Marketing 29:04 - 32:14 Industry Resources and Tools 32:15 - 36:44 Understanding Customer Inaction 36:45 - 37:28 Importance of Customer Retention 37:29 - 38:38 Final Thoughts and Summary 38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey! 39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com #MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1:01:23 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:23
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วMarcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast. 00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber 00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 02:10 Marcia’s Bio 02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3 16:56 - 20:07 Welcome to the show, Marcia! 20:08 - 24:23 Trends in Logo and Website Design 24:24 - 29:08 Case Study: Improving Client’s Website SEO 29:09 - 30:54 AI Optimization 30:55 - 33:43 Client Communication and Tools 33:44 - 36:21 Importance of Website Security 36:22 - 39:24 Challenges with Technology and Scams 39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer 40:12 - 45:58 Favorite Radio Show Interviews 45:59 - 49:43 Marsha’s Career Path and Marketing Journey 49:44 - 55:20 Listening to Clients and Adapting Strategies 55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com 57:00 - 59:46 Ask the Experts! 59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey! 1:00:37 – 1:01:23 Join themarketingexpedition.com today! #SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment , focusing on personal branding and helping visionaries build their brands. 00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc 00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:44 - 03:02 Armando’s Background 03:03 - 15:00 Marketing Essentials Moment: Marketing Terms 15:01 - 17:37 Welcome to the show, Armando! 17:38 - 22:38 Personal Branding and Business Identity 22:39 - 28:17 The Impact of Authentic Content 28:18 - 29:40 Mindset and Belief in Yourself 29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast. 30:32 - 39:24 Visionaries and Idea Implementation 39:25 - 46:20 Resources for Good Listening and Reading 46:21 - 48:10 Human Connection 48:11 - 52:47 Building Credibility and Trust 52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/ 53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/ 54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey! 55:30 – 56:16 Join themarketingexpedition.com today #ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience . He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some. 00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung 00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:32 - 01:08 Nathan’s Background 01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology 07:55 - 09:46 Welcome to the show, Nathan! 09:47 - 12:58 Starting “Find Your Audience” 12:59 - 16:58 Trust and Empowerment in Client Relationships 16:59 - 18:09 Agency vs. In-House Marketing 18:10 - 20:26 Ideal Marketing Team Structure 20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 21:28 - 25:22 Success Stories and Building Process 25:23 - 27:45 Demand Generation Strategies 27:46 - 30:01 Channel Specialization 30:02 - 35:43 Sales vs. Marketing Touchpoints 35:44 - 38:57 Tools and Metrics for Measuring KPIs 38:58 - 40:29 B2B Businesses 40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/ 43:03 - 45:50 Positioning and Avoiding the Middle 45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey! 46:24 – 47:09 Join themarketingexpedition.com today! #B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients. 00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:18 Chris’ Bio 01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn 07:23 - 10:07 Welcome to the show, Chris! 10:08 - 14:43 Key Elements of a Successful Funnel 14:44 - 16:44 Examples of Effective Offers 16:45 - 20:10 Client Success Story 20:11 - 24:39 Ad Strategies and Retargeting 24:40 - 25:39 Creating Effective Front-End Offers 25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast. 26:31 - 29:08 Ad Spend and Campaign Strategies 29:09 - 30:58 Importance of Offer Alignment 30:59 - 33:36 Advice for First-Time Funnel Creators 33:37 - 36:41 Resources for Learning 36:42 - 38:29 Advice for Marketing Students 38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/ 39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 39:27 – 40:15 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire. 00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter 00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 01:10 Mark’s Background 01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business 16:46 - 18:07 Welcome to the show, Mark! 18:08 - 19:03 Transition from Corporate to Teaching Storytelling 19:04 - 21:16 Success Stories: Financial Services Leadership Retreat 21:17 - 22:24 The Impact of Storytelling on Team Alignment 22:25 - 24:33 Success Stories: Utility Company Annual Event 24:34 - 25:14 Turning Values into Behaviors 25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kit caster.com/expedition to apply for a special offer for friends of this podcast. 26:06 - 29:25 The Brain Science Behind Storytelling 29:26 - 31:44 The Power of Customer Testimonials 31:45 - 33:33 Turning Experiences into Compelling Stories 33:34 - 36:29 Three-Step Storytelling Process 36:30 - 41:01 The Role of Humor in Storytelling 41:02 - 41:41 Practicing Storytelling as a Skill 41:42 - 42:33 Connect with Mark 42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey! 42:25 – 45:11 Join themarketingexpedition.com today! #Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
Samir Balwani is the CEO and founder of QRY , a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express. 00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:25 Samir’s Bio 01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth 09:31 - 10:34 Welcome to the show, Samir! 10:35 - 15:33 Five Stages of E-commerce Success 15:34 - 20:37 Importance of First-Party Data 20:38 - 23:42 Adapting to Changes in Digital Advertising 23:43 - 25:11 Role of AI in Marketing 25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand 29:33 - 32:10 Balancing Risk and Innovation in Marketing 32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast. 33:04 - 36:29 Advice for Aspiring Digital Marketers 36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com 38:31 - 42:08 Staying Ahead in the Marketing Industry 42:09 - 42:36 Reach out to Samir 42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey! 43:06 – 43:51 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media , Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams. 00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo 00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:10 Max’s Background 01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing 06:01 - 08:24 Welcome to the show, Max! 08:25 - 10:00 Evolution of Digital Marketing 10:01 - 15:08 Open AI and Search Trends 15:09 - 18:42 Giving Value in Content 18:43 - 21:07 Evolution of SEO Practices 21:08 - 26:28 Tools for Keyword Research 26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio 27:29 - 31:00 Future Trends in Marketing 31:01 - 33:38 Industry Standards and Benchmarks 33:39 - 40:27 Quality Backlinks and Domain Authority 40:28 - 42:10 Voice Search Optimization 42:11 - 46:10 Advice for Aspiring SEO Professionals 46:11 - 46:55 Reach out to Max: Visit Next Net Media 46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey! 48:24 – 49:10 Join The Marketing Expedition Community today! #DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts 43:52
Brent Keltner, Ph.D., is the founder and president of Winalytics LLC . Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth. 00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 02:25 Brent’s Bio 02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency 13:36 - 16:32 Brent, Welcome to the show! 16:33 - 20:34 Revenue Leader 20:35 - 25:55 Measuring Success 25:56 - 29:39 Building Marketing and Sales Playbooks 29:40 - 31:41 Accelerating Word of Mouth 31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 32:43 - 35:59 Brent’s Entrepreneurial Journey 36:00 - 39:11 Future Growth and Industry Trends 39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics 39:49 - 42:33 Importance of Personalizing Interactions for Success 42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 43:07 – 43:52 Join The Marketing Expedition Community today! #WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast 53:42
Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees. 00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez 00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:30 - 02:11 Allyns’ Background 02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency 08:16 - 10:02 Welcome to the show, Allyns! 10:03 - 12:01 Transformative Purpose in HR 12:02 - 17:08 Identifying Signal Strengths in Organizations 17:09 - 21:41 Performance Management and Communication Styles 21:42 - 29:09 Employee Feedback and Retention 29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 30:01 - 35:41 Predictive Analytics for Turnover 35:42 - 41:17 Implementing a Four-Day Workweek 41:18 - 44:13 Employee Motivation and Role Elevation 44:14 - 48:36 HR Trends and Public Conversations 48:37 - 51:06 Encouraging Interest in HR 51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/ 52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 52:56 – 53:42 Join The Marketing Expedition Community today! #CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast 1:02:55
1:02:55 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:55
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วFaruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope —an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field. 00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent 00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:33 - 01:58 Faruk’s Bio 01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency 17:44 - 18:50 Faruk, welcome to the show! 18:51 - 22:48 Transition to CGI 22:49 - 24:48 Career Highlights 24:49 - 31:03 The Impact of Photorealistic CGI 31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry 35:56 - 40:36 Award-winning Advertising Campaigns 40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing 49:10 - 53:10 The Future of Previsualization in Sales and Marketing 53:11 - 56:24 Principles of Design 56:25 – 1:00:49 Creating virtual worlds and authenticity 1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/ 1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 1:02:09 – 1:02:55 Join The Marketing Expedition Community today! #CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast 58:57
Carolyn Bao, VP of Marketing at AppsFlyer , is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact. 00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao 00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 01:50 Carolyn’s Background 01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring 14:43 - 18:16 Welcome to the show, Carolyn! 18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing 23:18 - 28:20 Data Collaboration Unblocks Internal Teams 28:21 - 31:22 AI Enhances Ad Performance Analysis 31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas 35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast. 36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights 39:57 - 42:28 AI-Powered Anomaly Detection for Business Data 42:29 - 46:48 Staying Informed in the Business World 46:49 - 53:01 Unblocking a Complex Product Launch 53:02 - 57:11 Embracing AI for Marketers 57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/ 57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 58:11 – 58:57 Join The Marketing Expedition Community today! #ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast 58:22
Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn , a production studio in 1995 that quickly earned a reputation for sparking exciting brand development. 00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker 24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 02:02 Ernie’s Bio 02:03 - 12:55 Marketing Essentials Moment: Customer Retention 12:56 - 15:50 Ernie, welcome to the show! 15:51 - 18:57 Transition from Illustration to Marketing 18:58 - 21:28 Starting a Freelance Business 21:29 - 28:19 Branding Messaging 28:20 - 33:49 Consistency in Branding 33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools 37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 38:11 - 39:35 Underrated AI Tech in Marketing 39:36 - 42:17 Posting Frequency and AI Scheduling 42:18 - 47:07 The Potential Overuse of AI in Social Media 47:08 - 52:14 The Process of Developing Your Brand with AI 52:15 - 54:48 Real Value in Your Brand 54:49 - 56:28 Visit: https://ernburn.com/ 56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 57:36 – 58:22 Join The Marketing Expedition Community today! #Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast 1:01:51
1:01:51 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:01:51
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วJen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media . She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest. 00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez 00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:35 - 01:45 Jen’s Background 01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey 15:43 - 16:10 Welcome to the show, Jen! 16:11 - 21:01 Transition to Pinterest Marketing 21:02 - 24:09 Pinterest as a Search Marketing Tool 24:10 - 27:17 Brand Inspiration 27:18 - 32:22 Trending Pins and Client Success Stories 32:23 - 37:03 The Importance of Video and Graphics 37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care. 37:50 - 43:26 Delegating and Prioritizing Work 43:27 - 49:04 Setting and Meeting Business Goals 49:05 - 51:49 Conducting a Marketing Audit 51:50 - 56:15 Resources to check out 56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/ 57:21 - 59:35 Jen’s Pinterest Challenge 59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today! #PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast 48:02
Juliana Maralanda is the founder of ScaleTime , with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies. 00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda 00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 02:06 Juliana’s Bio 02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation 16:56 - 20:19 Welcome to the show, Juliana! 20:20 - 26:28 The scale map diagnostic 26:29 - 30:34 Scaling businesses rapidly 30:35 - 31:21 Project management for business growth 31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast. 32:12 - 34:41 Common company gaps and metrics 34:42 - 39:19 Growth metrics 39:20 - 42:12 Scaling a sales team 42:13 - 43:23 Sales process efficiency tips 43:24 - 45:12 Resources for scaling. Visit: ScaleTime 45:13 - 46:45 Let go of perfectionism 46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 47:16 - 48:02 Join The Marketing Expedition Community today! #BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 The Power of Personal Brand and Company Culture with Chellie Phillips | Marketing Expedition Podcast 51:27
Chellie Phillips , a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide. 00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips 00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 02:03 Chellie’s Background 02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance 10:19 - 12:53 Welcome to the show, Chellie! 12:54 - 16:16 Chellie’s Books 16:17 - 20:48 Building Personal Brand for Success 20:49 - 23:31 Branding and Customer Satisfaction 23:32 - 28:07 Personal Coaching 28:08 - 29:31 Culture Building 29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care. 30:18 - 37:25 Workplace Culture and Recognition 37:26 - 39:00 Flexibility and Culture Shift 39:01 - 42:15 Hybrid Workforce Models 42:16 - 48:10 Mentors and Family Influence 48:11 - 49:49 Visit: chelliephillips.com 49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 50:40 - 51:27 Join The Marketing Expedition Community today! #Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response , she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness. 00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker 00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 - 01:16 Carolyn’s Bio 01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies 07:28 - 08:10 Welcome to the show, Carolyn! 08:11 - 12:11 Carolyn’s Career Path 12:12 - 13:14 Working with Top Brands 13:15 - 19:00 Brand Building vs. Performance Marketing 19:01 - 22:16 The Importance of Brand Recognition 22:17 - 23:02 Successful Brand Campaigns 23:03 - 28:28 Client’s Case Study 28:29 - 34:59 A Unique Campaign turns Viral 35:00 - 40:32 McAfee’s Branded Podcast “Hackable?” 40:33 - 42:10 The Importance of Educating Customers 42:11 - 47:15 Memorable Marketing Projects 47:16 - 50:04 Resources and Learning 50:05 - 55:42 Involvement with the 4As and Industry Conferences 55:43 - 56:24 Visit: Response Marketing - https://response.agency 56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ( hello@themarketingexpedition.com ) 56:57 – 57:40 Join The Marketing Expedition Community today! #Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast 47:32
Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work. 00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker 00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:41 - 01:53 Matt’s Background 01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal? 12:07 - 14:45 Welcome to the show, Matt! 14:46 - 18:23 Narrowing Focus in Marketing Services 18:24 - 20:04 Creativity in Art and Marketing 20:05 - 21:07 Defining a True Niche 21:08 - 25:50 Marketing and Building Relationships through Podcasting 25:51 - 27:09 The Impact of Podcasting 27:10 - 31:37 Story Brand Framework 31:38 - 34:14 The Importance of Clarity in Marketing 34:15 - 40:10 The Value of Mentorship 40:11 - 45:18 The Challenges for Young Marketers 45:19 - 46:15 Visit: https://bankercreative.com/ 46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ( hello@themarketingexpedition.com ) 46:45 – 47:32 Join The Marketing Expedition Podcast today! #Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast 1:02:20
1:02:20 ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้ว1:02:20
ลิสต์เล่นในภายหลัง ลิสต์เล่นในภายหลัง ลิสต์ ถูกใจ ที่ถูกใจแล้วReenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia. 00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it? " — Reenita Hora 00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 - 02:07 Reenita’s Bio 02:08 - 10:26 Marketing Essentials Moment: Video Marketing 10:27 - 16:24 Reenita, welcome to the show! 16:25 - 18:46 Writing for audio and screenplays 18:47 - 22:17 Audio as a storytelling medium 22:18 - 25:24 Evolving methods of promotion 25:25 - 29:33 Discovering book awards and reviews 29:34 - 32:59 Constantly being present 33:00 - 35:04 Finding the right representation 35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 36:36 - 40:19 Embracing artificial intelligence 40:20 - 45:11 AI voices and voice acting 45:12 - 51:12 Motivation in the writing industry 51:13 - 54:03 Fiction storytelling mastery 54:04 - 58:42 Writing stories for younger audiences 58:43 - 59:19 Expanding storytelling beyond stereotypes 59:20 – 1: 00:23 Visit: https://reenita.com/ 1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! ( hello@themarketingexpedition.com ) 1:01:33 – 1:02:20 Join The Marketing Expedition Community today! #ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
1 The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast 59:37
Seasoned podcast publicist and educator, ChristinaLenkowski , shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts. 00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:56 Christina’s Background 01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines 10:50 - 14:24 Christina, welcome to the show! 14:25 - 16:17 The Impact of Podcasts on Business 16:18 - 20:05 Tracking ROI from Podcast Guesting 20:06 - 23:16 The Importance of Sharing Podcast Episodes 23:17 - 27:55 Building Relationships with Podcast Hosts 27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth 31:05 - 33:15 The Evolution of Podcasting 33:16 - 34:17 Hashtag Strategy in Publicity 34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast. 35:08 - 43:56 When to Hire a Publicist? 43:57 - 47:46 The Growth of Podcast Listening 47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com 49:04 - 50:32 Maximizing Podcast Guest Appearances 50:33 - 57:07 Encouragement to Embrace Podcast Opportunities 57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ( hello@themarketingexpedition.com ) 58:50 - 59:37 Join The Marketing Expedition Community today! #PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine Hosted on Acast. See acast.com/privacy for more information.…
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