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Should Marketers be Channel Agnostic?
Manage episode 377410884 series 2864318
เนื้อหาจัดทำโดย Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Colin Jeffries and Eric Reed talk through the resurgence of channel agnosticism. On the one hand, marketers try to build funnels anywhere customers are active. On the other hand, marketers leverage channel native content to build funnels only on specific channels. Which one is right: should marketers strive to provide a great experience across all channels, or instead only focus resources on a limited few? In which situations do businesses want to exclude channels from their mix? Not all channels are created equal, but in our effort to reach more customers how should we prioritize them?
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