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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
Search Engine Optimised is everything you need to understand and implement SEO.- Practical Advice For Implementing SEO Yourself.- Search Engine Optimization Tips & Techniques.- SEO & Everything Within Defined.- Discussions, Speculative & Otherwise Over The Future & Complexities Of SEO.Listen to both Emma-Sofia Hallin (SEO Technical Expert) & Ryan Faulkner-Hogg (SEO Content Expert) discuss Search Engine Optimisation and they will help you learn about why SEO matters and also how you can imple ...
 
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
 
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Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for …
 
This episode will provide you with all the essential information you need to succeed bidding on Pay Per Click campaigns in Google Ads. You will learn how to implement flexible bid strategies, which include automatic dynamic and precise bid strategies, into your campaign and maximize your return on investment. Bid management is an essential part of …
 
Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your plac…
 
A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion, or lead. For example, if the average value of each sale is $200, you will only pay $100 for a lead that brings you a customer who purchases $200 worth of product. There may be time…
 
Brad Smith, the Founder and CEO of Wordable and Codeless, talks in detail about B2B SEO. The pandemic moved us into a remote work environment. How has this affected overall content production? Today, Brad details the resources that you will need to build a B2B content team in 2021. Show Notes Connect With: Brad Smith: Website // LinkedIn The Voices…
 
A cost per lead program in PPC allows you to get a price on converting a visitor to your business. Depending on the organization attributes, you can be charged $40 or more for a lead- meaning, someone that fills out your contact form, or calls you after seeing your ad. There are ways to implement a cost per lead program in PPC, including targeting …
 
Founder and CEO of Wordable and Codeless, Brad Smith talks about SEO content in the B2B space. B2B is much more rigid and technical than B2C. As such, many B2B marketers struggle to create the kind of content that not only ranks but produces ROI. Today Brad breaks down the framework for producing SERP-topping, viral B2B content. Show Notes Connect …
 
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion and cost per click. If you don't have enough traffic your costs will be too high to show a good return on investment. The number of clicks and the amount of revenue generated is what is important to measure. So you want to compar…
 
Brad Smith is the Founder and CEO of Wordable and Codeless. Wordable is a CMS designed to make SEO smoother through automation. Codeless, on the other hand, is a content management agency that specializes in B2B content production. Today, Brad shares his advice on how you can build your own content-driven, ROI-optimized B2B strategy. Show Notes Con…
 
Which metrics are most important to track in PPC? Is it ROI, CTR, CPC or conversion rate? The answer to this question depends upon your business needs. While strictly speaking we're all looking for revenue per unique click (that's the holy grail of all metrics), at a certain level we have to start looking at efficiencies as well. Just like you woul…
 
Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else’s work. But creating original content builds authority. Today, Andy talks about the value of original research. Show Notes Connect With: Andy Crestodina: Websi…
 
There is a lot of talk about the wrong ad rotation in pay per click. The wrong ad rotation is the rotating of ads that are not related to your inventory. The biggest factor of the wrong ad rotation is letting keywords that are too broad or keyword phrases with unrelated wordings determine which ads are shown. To avoid a bad ad rotation in pay per c…
 
Andy Crestodina, the co-founder and CMO of Orbit Media Studios, continues the conversation about the three most reliable SEO wins. A lot of brands get stuck on what keyphrases to optimize for. And similarly, how do you prioritize what pages to start optimizing? Today, Andy discusses the importance of updating your content and how. Show Notes Connec…
 
Landing page conversion optimization in pay per click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay per click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service. It all starts …
 
Andy Crestodina, the co-founder and CMO of Orbit Media Studios, discusses one of the three most reliable SEO wins. Any SEO will tell you that the first place to start is looking at your keywords. But are you ranking for your branded keywords? Today, Andy talks about branded keyphrase SEO. Show Notes Connect With: Andy Crestodina: Website // LinkedI…
 
When you are trying to capture leads and information from potential customers via pay per click marketing strategies , you want your landing page to be optimized to ensure a higher conversion rate . Landing page conversion optimization is the process that helps you to make sure that your web landing page is converting visitors into paying customers…
 
Jordan Koene, SEO strategists and advisor at Searchmetrics, shares his thoughts on why Google is changing your site links. By now you must have noticed that your titles aren’t as descriptive and unique as they once were. And SEOs everywhere are pissed. Today, Jordan talks about the effect so far of Google's new approach to titles. Show Notes Connec…
 
Landing page conversion optimization in pay per click marketing is a process by which the success of pay per click ads, and the way that they are served, are evaluated in order to increase the number of leads and sales that those ads enable. The purpose of this is to increase customer on-site interaction with those ads, and convert those interactio…
 
Jordan Koene, Seo strategist and advisor at Searchmetrics, talks about the changes in SEO for the months of August. With Google still rounding out some of the updates started earlier this year, we’re still seeing how it all unfolds. So who are the SEO winners and losers for the month? Today, Jordan discusses the movers and shakers in search. Show N…
 
When you put your Instagram Influencer in front of a large audience, you can't help but to up your chances at influencing new users or even targeting old ones. Instagram advertising is a helpful tool for getting users to your profile or website. But how much does it really cost? Instagram ads are very affordable, especially for small businesses, an…
 
Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show Notes Connect With: Patrick …
 
In this episode, we break down the costs of running Instagram ads for your business, from how much you can expect to pay, to factors that increase or decrease the cost of advertising. Instagram ads offer a targeted way to reach your exact audience, and they can have a significant impact on your bottom line. These ads can be used on all social media…
 
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show Notes Connect With: Patrick Stox: Website…
 
"Not Provided" keywords are considered new keywords in Google Ads. "Not Provided" means that there is no data from the keyword. There is an opportunity to use these "not provided" keywords in your advertisement targeting. A "not provided" keyword is an organic search keyword that the Google search engine doesn't provide with results. Despite the fa…
 
Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show Notes Connect With: Patrick Stox: Websit…
 
Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what you…
 
Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when intern…
 
Understanding how much each click costs in PPC marketing is a critical aspect of any company marketing scheme. Companies optimize their spending by setting their target CPA (cost per acquisition) or CPL (cost per lead) rates and then analyzing results to see if they need to increase or decrease their budgets for the next month. The cost per click (…
 
Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show Notes Connect With:…
 
Scaling PPC marketing is a challenge for most companies. Building the click through rates (CTR) and conversions of an account takes trial and error, time, and money. If you don't have the budget, or if you're not sure where to start, this podcast guide should help. More on scaling your PPC campaigns: https://ppc.co/scale-ppc/ This second episode wi…
 
Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes Conn…
 
This podcast episode has one aim: to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to learning; the structure is designed so that you can follow along, pause and rewind where necessary. More on scaling your pay per click campaigns: https…
 
Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes Co…
 
Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly. The Google Ad Rank Formula is the essential determining factor in determining your Quality Score, therefore it's important to understand how it's ca…
 
Co-founder and chief product producer at MarketMuse, Jeff Coyle, has over 20 years of first-hand experience in the content management and tech space. Today, AI-generated content is becoming increasingly popular. But to get the best result, you need to understand the role of AI as a content amplifier instead of a content producer. Today, Jeff explai…
 
Google Ads vs. Facebook Ads There are two major online advertising platforms: Google Ads and Facebook Ads . When determining which platform is right for you, you should take into consideration four main factors: Cost, Targeting, Tracking, and Reporting. Google Ads vs. Facebook Ads: https://ppc.co/google-ads-vs-facebook-ads/ Do you know what Google …
 
Co-founder and chief product producer at MarketMuse, Jeff Coyle, discusses SEO strategy. How do you write to cover a topic comprehensively? First you need to figure out your topic versus your keywords. Today, Jeff explains the difference between keywords and topics. Show Notes Connect With: Jeff Coyle: Website // LinkedIn The Voices of Search Podca…
 
We have been hosting guest posts on our blogs for quite some time, and today we are releasing some numbers that explain exactly how content curation works and how to make it work for you. We often receive feedback from people who did not know what they can get after asking us to publish a post on someone's site. Guest blogging is quickly emerging a…
 
Jeff Coyle is the co-founder and chief product producer at MarketMuse. Working with an AI-based SEO and content strategy platform, Jeff has tons of knowledge to share about SEO and getting your content to rank well. What’s really affecting where your content ranks in SERPs? Today, Jeff explains MarketMuse’s take on SEO content strategy. Show Notes …
 
Curated Content is a blog that publishes guest posts. The guest post content is typically SEO optimized and written for a target keyword with the intent of ranking on Google. Curated Content offers an opportunity to get genuine backlinks and initial SEO authority. Guest blogging has been around since the internet's earliest days, but it wasn't unti…
 
Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics talk about getting your SEO up to international standards. Keywords research and keyword mapping is the first thing you should look at to start. But once you get settled into a market, you still have to pay attention to the socio-political environment. For the final day of Interna…
 
A Link Wheel is a system that allows you to continually build quality inbound links over and over again. It then "spins" those links around in a cycle, distributing PageRank to each page while avoiding the Penguin penalty. This article will walk you through both a basic and advanced link wheel setup in order to help you understand how they work, an…
 
Ben meets with Sarah Presch, Sr customer marketing manager at Searchmetrics, for a third time to talk about getting your site to perform on the international level. So far we’ve found out that simply translating your content won’t do the trick. You may need to adjust your entire SEO strategy. Today, Ben and Sarah discuss the cultural nuances of loc…
 
A link wheel is any arrangement of websites and links designed to increase the visibility of certain keywords within search engines. SEO link wheels are different than other spam practices such as keyword spamming, as they can actually have a positive long-term effect on rankings. Link wheels, or link wheels, are one of the most effective black hat…
 
Once again, Sarah Presch, Sr customer marketing manager at Searchmetrics meets with Ben for the 4th day of International SEO Week. How can you make sure that your site will rank well in a foreign country? Every country is it’s own unique snowflake so things like search will be done differently. Today, Ben and Sarah talk about the importance of micr…
 
A link wheel in SEO is a set of sites that connect to each other with outbound links. In this article I will show you the anatomy of a link wheel, and include the code for a link wheel that should work well. link wheel for SEO – A link wheel is a system created to raise the link juice of a website. It is essentially a circular line of webpages poin…
 
Today, Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics, talk about setting up your international SEO strategy. How can you get your site to reach its best possible SEO performance worldwide? It all boils down to your strategy. Ben and Sarah discuss how you can create your international SEO strategy. Show Notes Connect With: Sar…
 
Short tail keywords in SEO are specific long-tail keywords. Short tail keywords have more competition and very high search volume. It is more cost effective to rank with long tail keywords because they a lower keyword difficulty score. This article will give you information on how to use short tail keywords in SEO. There are a few different types o…
 
Today, Ben chats with Sr customer marketing manager to Searchmetrics, Sarah Presch about how you can get your site to reach its best possible SEO performance worldwide. What are your best options for multilingual SEO setups? Welcome to international SEO week on the Voices Of Search podcast. Show Notes Connect With: Sarah Presch: Website // LinkedIn…
 
Short tail keywords in SEO are key phrases that you can rank for in search engines such as Google, Yahoo and Bing. Using only words that are 3 to 4 words in length and most often not repeating the exact same word twice, these phrases can help you narrow your focus to get the most targeted traffic you can from your website. Short tail keywords are i…
 
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