Ep155- How to Last in the Natural Foods Space - Joshua of Living Intentions

The Food Startups Podcast

"I had a lot of experiences where I truly manifested my reality. And those experiences continue."

Joshua Mchugh has been at this for 13 years. Not many startups make it to the decade mark. How did he do it?

Starting out, he would spend endless hours reading recipe books with the intention of understanding how he could take standard comfort foods and turn them into nutritional powerhouses.

Living Intentions has formulated multiple lines of products, from gourmet sprouted nut and seed blends to superfood cereals, sprouted superfood seasonings, sprouted trail mix, superfood smoothie blends, and more.

• We talk about the philosophy of slow growth and activated foods:
• How Joshua started the company
• The path to going from small, local distribution to nationwide
• Managing a high # of sku's
• Live and breathe what you are doing
• Creating your reality
• Sprouted vs Activated vs Raw
• Separating the craft from the business