พอดคาสท์ Food And Beverage ชั้นนำ (2021)

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn 33:11

8M ago33:11

33:11

On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is …

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield 30:59

9M ago30:59

30:59

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question ins…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Stress-Test Your Brand Strategy with Michael Keplinger 38:05

9M ago38:05

38:05

Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging desi…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart 33:37

9M ago33:37

33:37

On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh 42:51

9M ago42:51

42:51

We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan 36:12

10M ago36:12

36:12

On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo 29:35

10M ago29:35

29:35

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Performance Marketing Like the Pros with Margaret Fortner of Hydrant 38:55

10M ago38:55

38:55

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade 32:53

10M ago32:53

32:53

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle 15:45

10M ago15:45

15:45

On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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A Deep Dive into the World of Kombucha with Hannah Crum of KBI 30:04

11M ago30:04

30:04

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Ha…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle 39:24

11M ago39:24

39:24

Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked D…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon 31:29

11M ago31:29

31:29

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative 18:58

11M ago18:58

18:58

Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks 25:14

12M ago25:14

25:14

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources 32:06

12M ago32:06

32:06

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss h…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills 30:02

12M ago30:02

30:02

On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and busin…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Drive Repeat Customers with Digital Featuring Jim Lamancusa 41:02

1y ago41:02

41:02

Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that we…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG 40:27

1y ago40:27

40:27

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who k…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics 29:39

1y ago29:39

29:39

In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 lo…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Compete Against Industry Giants with Shauna Martin 31:04

1y ago31:04

31:04

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share …

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang 27:59

1y ago27:59

27:59

In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been …

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud 28:52

1y ago28:52

28:52

Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 …

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel 27:03

1y ago27:03

27:03

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm 25:32

1y ago25:32

25:32

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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The Right Approach to Twitter Marketing: How Kum & Go Builds Clout 33:44

1y ago33:44

33:44

Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly…

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Food Marketing Nerds Restaurant and CPG Marketing Podcast

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We're Back for Season 2! 1:09

1y ago1:09

1:09

Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space. New episo…

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Peppered: A Food and Beverage Marketing Podcast

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#20 How Appetite Appeal Can Help Grow Your Brand with Jamie Allebach 14:33

2y ago14:33

14:33

How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special mom…

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Peppered: A Food and Beverage Marketing Podcast

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#19 Pork Inspiration with Tara-Ann Dugan (National Pork Board) 42:11

2y ago42:11

42:11

Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general. On today’s s…

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Peppered: A Food and Beverage Marketing Podcast

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#18 Catalina Crunch with Krishna Kaliannan 52:49

2y ago52:49

52:49

Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal brand that could be equated to “healthy version” Cocoa Puffs. Hailed as a breakthrough in cereal science, Catalina Crunch has that same “light and crunchy” texture and delicious sweet taste that we all grew to love in our favorite childhood cereals—but, with none of the ba…

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Peppered: A Food and Beverage Marketing Podcast

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#17 A Sweet Story of Success with Loren Brill, Founder of Sweet Loren’s 51:02

2y ago51:02

51:02

This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious. I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, s…

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Peppered: A Food and Beverage Marketing Podcast

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#16 Translating Food Trends with Dan Follese 49:43

2y ago49:43

49:43

This episode of the Peppered Podcast is with Dan Follese, executive chef and founder of both Follese Consulting and the Food Trend Translator. In the food and beverage biz, innovation is a powerful influence with consumers and can be a strong driving force for brands. And, most innovation is driven by consumer trends. Knowing what the current trend…

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Peppered: A Food and Beverage Marketing Podcast

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#15 A Digital Strategy to Grow Your Brand with Nate Bachynski 44:08

2y ago44:08

44:08

This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up. If you want to learn the basic framework f…

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Peppered: A Food and Beverage Marketing Podcast

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#14 The Shifting Share of Stomach with Jeff Metzger 42:57

2+ y ago42:57

42:57

My guest on this episode of the Peppered Podcast is Jeff Metzger, President of Best-Met Publishing and publisher for Food World, Food Trade News, and the Mid-Atlantic Grocery Industry Directory. Jeff has been a “go-to guy” for decades for manufacturers, brands, retail executives, buyers, brokers, or anyone who needs to be in the “know” for the groc…

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Peppered: A Food and Beverage Marketing Podcast

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#13 CPG Brand Success with Jim Low 45:36

2+ y ago45:36

45:36

In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this ep…

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Food And Beverage Just For Sybarites

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005. Aphrodisiacs: Sexy food 14:49

2+ y ago14:49

14:49

What are aphrodisiacs? What do they do in our bodies?

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Food And Beverage Just For Sybarites

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004. Decanting wine 🍷 18:55

2+ y ago18:55

18:55

To decant or not to decant? How and when?

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Food And Beverage Just For Sybarites

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003. Kopi Luwak, poop coffee 11:35

2+ y ago11:35

11:35

Kopi Lewak the most expensive and interesting pooped coffee from Indonesia

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Peppered: A Food and Beverage Marketing Podcast

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#12 The Story of MoonPie's Twitter and Landscape of Online Culture with Patrick Wells 41:04

2+ y ago41:04

41:04

On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss:· Relating to online culture· How to create a viral moment· What most brands are doing wrong on social media· Can social media real…

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Peppered: A Food and Beverage Marketing Podcast

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#11 Ithaca Cold-Crafted Hummus with Founder Chris Kirby 53:15

2+ y ago53:15

53:15

On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful. On this episode we disc…

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Peppered: A Food and Beverage Marketing Podcast

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#10 Creative Testing with Joe Sideranko(Ipsos) 46:01

2+ y ago46:01

46:01

Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other resea…

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Peppered: A Food and Beverage Marketing Podcast

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#9 The Story of Peloton Cascara Tea with David and Adam Jones 34:36

2+ y ago34:36

34:36

David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand.On this epis…

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Peppered: A Food and Beverage Marketing Podcast

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#8 Launch and Learn with Jim Partner 40:36

3y ago40:36

40:36

Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product.“Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the foo…

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Peppered: A Food and Beverage Marketing Podcast

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#7 The State of Snacking with David Walsh (SNAC International) 50:18

3y ago50:18

50:18

David Walsh is the Vice President of SNAC International. SNAC is the leading international trade association for the snack industry. They represent over 400 companies worldwide, including snack industry suppliers, marketers, and manufacturers. On this episode we discuss:- What’s hot in snacking- The “New” snacking- Where the new growth is coming fr…

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Peppered: A Food and Beverage Marketing Podcast

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#6 The "Premium" Growth Strategy with Shelley Balanko (Hartman Group) 26:28

3y ago26:28

26:28

Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation. …

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Peppered: A Food and Beverage Marketing Podcast

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#5 Reducing The Risk of Marketing Investments with Mark Chudnoff 1:08:32

3y ago1:08:32

1:08:32

Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage.On this episode we discuss:• The diverse tools available for developing marketing insights• How to use research and insights to assure you have the …

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Peppered: A Food and Beverage Marketing Podcast

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#4 How To Create Appetite Appeal In Advertising with Nick Fuglestad (MacGuffin Films) 23:55

3y ago23:55

23:55

Nick Fuglestad is a director for MacGuffin Films in Manhattan, NYC. MacGuffin is the world’s premiere tabletop commercial production company for Food and Beverage marketing.In this episode we discuss:· The art and science of appetite appeal· The artistry of food and beverage video· How to create effective film and video in advertising· Why appetite…

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Peppered: A Food and Beverage Marketing Podcast

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#3 Brand Success in Natural and Organic Products with Bob Burke 46:29

3y ago46:29

46:29

Bob Burke is an author, advisor, keynote speaker, board member for dozens of natural product brands, and one of the country’s leading experts and thought leaders in natural and organic products. He's helped hundreds of companies and brands bring natural and specialty products to market, and was named one of the "Top 25 Business Builders of the Natu…

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Peppered: A Food and Beverage Marketing Podcast

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#2 How To Overcome The Biggest Challenges Facing CPG Food Brands Today with Jeff Martin 41:07

3y ago41:07

41:07

This episode of the Peppered Podcast features Jeff Martin. Jeff is a senior-level executive in the food industry with nearly 40 years of experience. He’s been on both the retail and brand side of sales and marketing, with positions as executive VP of Sales and Marketing for Utz Quality Foods and executive Vice President of Merchandising and Marketi…

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Peppered: A Food and Beverage Marketing Podcast

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#1 Welcome To The Peppered Podcast 4:14

3y ago4:14

4:14

The Peppered Podcast brings seasoned talk for food and beverage marketing and brand professionals. Whether you are a new emerging food or beverage brand or a well-established brand, this podcast will deliver useful, tangible, practical information and insights to you—game changing knowledge, that you can immediately be put into practice in the day-…

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