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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
Gin and Cake is a live-watch exploration of one of the most weirdly popular reality shows on television: The Great British Bake-Off or, as it's known to us here in the US, The Great British Baking Show. In it, generally polite people compete to bake cookies and cake while wandering around a tent on a bucolic English estate, all in pursuit of — a cake plate. Absurd? Yes! Which is probably why we, like so many millions of other people, love it. In this biweekly podcast, we will comment, questi ...
 
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On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…
 
Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…
 
We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …
 
We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…
 
On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…
 
Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Ha…
 
Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked D…
 
If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you…
 
Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-…
 
On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager…
 
Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss h…
 
On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and busin…
 
Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that we…
 
On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who k…
 
In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 lo…
 
Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share …
 
In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been …
 
Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 …
 
We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could…
 
In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant…
 
Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly…
 
Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space. New episo…
 
How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special mom…
 
Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general. On today’s s…
 
Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal brand that could be equated to “healthy version” Cocoa Puffs. Hailed as a breakthrough in cereal science, Catalina Crunch has that same “light and crunchy” texture and delicious sweet taste that we all grew to love in our favorite childhood cereals—but, with none of the ba…
 
This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious. I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, s…
 
This episode of the Peppered Podcast is with Dan Follese, executive chef and founder of both Follese Consulting and the Food Trend Translator. In the food and beverage biz, innovation is a powerful influence with consumers and can be a strong driving force for brands. And, most innovation is driven by consumer trends. Knowing what the current trend…
 
This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up. If you want to learn the basic framework f…
 
My guest on this episode of the Peppered Podcast is Jeff Metzger, President of Best-Met Publishing and publisher for Food World, Food Trade News, and the Mid-Atlantic Grocery Industry Directory. Jeff has been a “go-to guy” for decades for manufacturers, brands, retail executives, buyers, brokers, or anyone who needs to be in the “know” for the groc…
 
In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands. On this ep…
 
On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss:· Relating to online culture· How to create a viral moment· What most brands are doing wrong on social media· Can social media real…
 
On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful. On this episode we disc…
 
Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other resea…
 
On today's episode, we celebrate the holidays with a special guest. It's Joël! Doris is off on a well-earned vacation, so Joël has kindly stepped in to chat about the first episode of the new GBBO Holiday Specials running on Netflix. God bless us, every one! We spend a goodly amount of time catching up, so if you're looking for show talk, skip ahea…
 
On today's episode of Gin and Cake, we start a brand new season by indulging our curiosity about GBBO's move to Channel 4. We're going to review the first non-BBC version of the show. How does it hold up? Who are these people? Where are our drinks? You can find this season on Netflix as "Season 5," which is a numbering we'll try to explain. Probabl…
 
David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand.On this epis…
 
We're back! After a long and busy hiatus, Gin and Cake returns with a special episode--our first ever interview with a Bake Off contestant! Join us for a chat with the lovely Tom Gilliford, who nabbed our geeky baker hearts on UK Season 7 (US Season 4). In a wide-ranging interview, we peek behind the bake-off curtain, get political about privilege,…
 
Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph's University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product.“Launch and Learn” is somewhat of an oxymoron—and it’s the exact opposite of what makes for a successful launch strategy in the foo…
 
David Walsh is the Vice President of SNAC International. SNAC is the leading international trade association for the snack industry. They represent over 400 companies worldwide, including snack industry suppliers, marketers, and manufacturers. On this episode we discuss:- What’s hot in snacking- The “New” snacking- Where the new growth is coming fr…
 
Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation. …
 
Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage.On this episode we discuss:• The diverse tools available for developing marketing insights• How to use research and insights to assure you have the …
 
Nick Fuglestad is a director for MacGuffin Films in Manhattan, NYC. MacGuffin is the world’s premiere tabletop commercial production company for Food and Beverage marketing.In this episode we discuss:· The art and science of appetite appeal· The artistry of food and beverage video· How to create effective film and video in advertising· Why appetite…
 
Bob Burke is an author, advisor, keynote speaker, board member for dozens of natural product brands, and one of the country’s leading experts and thought leaders in natural and organic products. He's helped hundreds of companies and brands bring natural and specialty products to market, and was named one of the "Top 25 Business Builders of the Natu…
 
This episode of the Peppered Podcast features Jeff Martin. Jeff is a senior-level executive in the food industry with nearly 40 years of experience. He’s been on both the retail and brand side of sales and marketing, with positions as executive VP of Sales and Marketing for Utz Quality Foods and executive Vice President of Merchandising and Marketi…
 
The Peppered Podcast brings seasoned talk for food and beverage marketing and brand professionals. Whether you are a new emerging food or beverage brand or a well-established brand, this podcast will deliver useful, tangible, practical information and insights to you—game changing knowledge, that you can immediately be put into practice in the day-…
 
On today's episode of Gin and Cake, we find out who takes the coveted cake plate in the final episode of Season Three of the Great British Baking Show. Fastidious Ian? Brave Nadiya? Beautiful Tamal? They're all winners in our eyes! But not really, because one actually wins. Along the way, we'll visit a cathedral of learning, struggle to pronounce w…
 
On today's episode of Gin and Cake, we take our last step toward the Season Three finale in Episode Nine, the chocolate-covered semifinals, of the Great British Baking Show. We'll accessorize with signaling handbags and torturous shoes, swim through kilos of butter and shudder at souffles, dream of Dromoland and pine for the middle of nowhere. Plus…
 
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