Ep151- #1 on Amazon + Road Trip Retail Strategy - Alex of Bizzy Coffee

The Food Startups Podcast

When I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us.

Before the interview, I thought: "Why would anyone start a cold-brew coffee company? There are so many on the market already."

I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective.

The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour.

And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee:

• Ranking #1 in amazon for cold brew coffee
• Finding product opportunities using internet metrics
• A/B testing and online customer feedback
• How to run a successful promotion tour
• Door-to-door retail sales tips
• Navigate the chicken and egg problem with distributors and retail
• The National Coop Grocers association
• Key metrics that many founders overlook
• Buying and equipping a van for your brand
• Why you need company "gear"
• Understanding why customers use your product