Loyalty is BACK, Toyota Engine Captures Carbon, Small Biz Owners

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

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It's Tuesday and we’re talking about customer loyalty coming back according to a new market study. We’re also covering a Toyota engine that actually captures carbon, as well as the resilience of Small Business Owner Optimism.

• Owner loyalty is making a comeback as General Motors and Tesla lead the pack in S&P Global Mobility’s 28th Annual Automotive Loyalty Awards, with GM capturing the Overall Loyalty to Manufacturer award and Tesla shining in Overall Loyalty to Make.
  • Tesla also walked away with awards for: Ethnic Market Loyalty to Make, Highest Conquest Percentage, Alternative Powertrain Loyalty to Make
  • The Ford F-Series* took the top spot for light duty trucks, while the GMC Sierra 2500/3500 topped the heavy duty truck segment
  • After several years of steep declines, S&P's analysis of over 12.6 million new vehicle registrations signals a rise as loyalty levels have stabilized and are on the rise for the first time since 2019, as manufacturers enhance retention strategies and inventory levels improve.
  • The Lincoln Nautilus is claiming the spotlight in the newly established Overall Loyalty to Model category, highlighting its appeal to loyal customers.
  • S&P Global Mobility president of automotive insights Joe LaFeir said in a news release, “The past few years have shown us customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand,” but continued that OEMs focused efforts are being effective to combat the trend
• Toyota has been working on an engine that's actually carbon negative, introducing a groundbreaking carbon capture technology that cleans the air as you drive.
  • Toyota is pioneering carbon capture engine technology in the GR Corolla race car, potentially making engines carbon neutral or even carbon negative.
  • This cutting-edge hydrogen powered combustion engine actually captures carbon dioxide directly from the air through a special filter without requiring additional energy
  • Despite the hurdles in commercialization and the technology currently removing only small amounts of CO2, but it's a great start
• When it comes to optimism about the economy, small business owners are leading the way, showing resilience in the face of inflation concerns, according to the latest CNBC SurveyMonkey Small Business Confidence Index.
  • Small business owners are remaining upbeat about the economic outlook, with the CNBC SurveyMonkey Small Business Confidence Index reaching its highest level since President Biden took office.
  • Despite ongoing inflation worries, 35% express confidence in the Federal Reserve's ability to manage inflation, and 29% believe inflation has peaked.
  • The survey reveals a 5% increase from last quarter in those rating the economy as "excellent" or "good," signaling a robust 18% year-over-year improvement in economic optimism.

Hosts: Paul J Daly and Kyle Mountsier
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