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เนื้อหาจัดทำโดย ASOTU เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก ASOTU หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Dealer Trust Results, Gen Z plus F&I

9:45
 
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Manage episode 405337194 series 2988189
เนื้อหาจัดทำโดย ASOTU เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก ASOTU หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Shoot us a Text.

It’s the second of five Friday’s in March and we’re talking about the results of a new Dealership Trust Survey. We also get into some specifics on Gen Z’s preferences in the F&I process, as well as peeking at the new Rivian R3 surprise release.

Show Notes with links:

  • The KPA Dealership Trust Survey sheds light on a significant trust gap in the automotive retail sector, with a majority of consumers skeptical about dealership honesty in pricing and practices.
    • The survey conducted by the Harris Poll, surveyed over 2000 adults in January 2024. Over 30% of respondents had a negative experience, while over 75% had a negative perception.
    • On the experience side, 34% have felt pressured to purchase ‘add-ons’, 30% agreed on the price only to find hidden fees on final paperwork, 28% felt the salesperson was trying to trick them into a deal, 29% left and went to another dealership because they didn’t think they were being honest in their pricing
    • On the perception side, 86% are concerned about hidden fees, 76% don’t trust car dealerships to be honest with pricing, 84% say price transparency is lacking at most car dealerships.
    • 84% say reviews are important, with 93% of Gen Z using reviews.Negative consumer reviews significantly impact dealership reputation, with 12 positive reviews counteracting one negative one.
  • Gen Z are ages 12-25 and now make up 18% of the US and according to a Cox study presented at the 2024 NADA show, have a unique appetite for F&I products. Yet, contrary to expectations, the key to unlocking this potential isn't purely digital.
    • Despite being digital natives, Gen Z buyers prefer a blend of online research and in-person dealership experiences, underscoring the need for a holistic sales strategy from the start.
    • According to the presentation by Cox’s Tracy Fred, "These are people who will spend time online doing the research" and then come into the dealership, Fred told Automotive News. So "rather than waiting until the very end of the sale [to pitch financing], move that up to the front so you are talking about the whole deal holistically from the beginning."

Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

  continue reading

741 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 405337194 series 2988189
เนื้อหาจัดทำโดย ASOTU เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก ASOTU หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Shoot us a Text.

It’s the second of five Friday’s in March and we’re talking about the results of a new Dealership Trust Survey. We also get into some specifics on Gen Z’s preferences in the F&I process, as well as peeking at the new Rivian R3 surprise release.

Show Notes with links:

  • The KPA Dealership Trust Survey sheds light on a significant trust gap in the automotive retail sector, with a majority of consumers skeptical about dealership honesty in pricing and practices.
    • The survey conducted by the Harris Poll, surveyed over 2000 adults in January 2024. Over 30% of respondents had a negative experience, while over 75% had a negative perception.
    • On the experience side, 34% have felt pressured to purchase ‘add-ons’, 30% agreed on the price only to find hidden fees on final paperwork, 28% felt the salesperson was trying to trick them into a deal, 29% left and went to another dealership because they didn’t think they were being honest in their pricing
    • On the perception side, 86% are concerned about hidden fees, 76% don’t trust car dealerships to be honest with pricing, 84% say price transparency is lacking at most car dealerships.
    • 84% say reviews are important, with 93% of Gen Z using reviews.Negative consumer reviews significantly impact dealership reputation, with 12 positive reviews counteracting one negative one.
  • Gen Z are ages 12-25 and now make up 18% of the US and according to a Cox study presented at the 2024 NADA show, have a unique appetite for F&I products. Yet, contrary to expectations, the key to unlocking this potential isn't purely digital.
    • Despite being digital natives, Gen Z buyers prefer a blend of online research and in-person dealership experiences, underscoring the need for a holistic sales strategy from the start.
    • According to the presentation by Cox’s Tracy Fred, "These are people who will spend time online doing the research" and then come into the dealership, Fred told Automotive News. So "rather than waiting until the very end of the sale [to pitch financing], move that up to the front so you are talking about the whole deal holistically from the beginning."

Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/

JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Read our most recent email at: https://www.asotu.com/media/push-back-email

  continue reading

741 ตอน

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