Abe Morris - Professional Bull Rider, Rodeo Announcer & Baker

Sports In The Making

• 2:56 - What Abe’s been doing during Covid.
• 4:35 - How Abe started his Chocolate Chip Cookie business.
• 5:39 - How his cookies have become very popular at rodeos.
• 6:46 - What the secret recipe for his cookies are.
• 8:03 - How Abe started bull riding as a young kid in New Jersey.
• 9:45 - When did he realize he wanted to ride bulls as a career.
• 10:35 - How he was perceived in rodeo as a black bull rider and how some of the football players reacted to him being in rodeo.
• 13:31 - How the football team reacted when they came to watch him.
• 15:32 - When a student wrote an article on Abe, how he handled it.
• 17:52 - The night after the newspaper article came out Abe had a rodeo and he had to walk through a cheering group.
• 20:05 - What Abe’s experience was like in the rodeo culture being the only black man on the professional circuit.
• 22:48 - How Abe felt that the judges may have had some prejudice when judging his rides.
• 25:54 - How some of the best African American bull riders may have helped influence how he rode bulls.
• 27:34 - How in an individual sport Abe and other cowboys travel from rodeo to rodeo.
• 30:14 - What does wearing a buckle mean to a bull rider?
• 33:09 - What the future is for black cowboys in the sport.
• 34:22 - On whether there was any interest in bull riding by black cowboys.
• 36:51 - How Abe got his Professional Rodeo Cowboys Association Announcers Card to announce rodeos and how he began working for Prime Sports Network and Fox Sports
• 38:31 - How he called rodeo events as an announcer.
• How he worked with some of the great bull riders of all time (Tuff Hedeman, Ty Murray, Gary Leffew, Cody Custer) including Lane Frost who the movie “8-seconds” was made after.
• 40:19 - Abe was one of the last people to interview Lane Frost before he was killed by a bull.
• 42:12 - He explains what happened before and after.
• 45:17 - How Abe feels like he contributed to educating fans about rodeo.
• 46:48 - What should fans pay attention to when they attend a rodeo or on television and how technique is a key factor for riding a bull effectively.
• 49:14 - Abe lists some of the great current bull riders in the PBR and the PRCA.
• 50:18 - What Abe’s book, “My Cowboy Hat Still Fits” is about.
• 52:09 - What went into writing Abe’s book.
• 54:57 - How he’s planning on another autobiography and how he’s focusing on his cookie business.
• 57:22 - How his cookie sell out quickly at rodeo events.
• 58:52 - Best advice Abe’s been given as a bull rider and an author.
• 1:01:54 - Best advice he can give on managing multiple projects.

www.abemorris.com

www.cowboychuteoutcookies.com