215: The One Thing Killing Your Reach (and It's Not the Algorithm)

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Stop Blaming the Algorithm – Your Content Might Be the Real Problem

If your social media posts are falling flat, it’s time for a wake-up call.

It’s not the platform. It’s not the algorithm. It’s you.

In this Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down why your content isn’t getting the engagement you want. And exactly how to fix it.

This isn’t about posting more, checking boxes, or chasing trends. It’s about creating intentional, connection-driven content that actually gets noticed.

Why Consistency Isn’t Enough

I’ve been there. Cranking out three posts a day just to stay “consistent” and getting nothing but crickets. Social media isn’t a chore list. It’s your marketing. And lazy marketing gets lazy results.

I challenge you to take a hard look at your last 30–60 days of posts. Which ones actually got likes, comments, shares, or messages? What made them different? Were they personal? Behind the scenes? Did they have your face in them?

If you’re posting more “deadweight” content than connection-building content, you’re holding your own reach hostage.

Quality Over Quantity Wins Every Time

Three low-effort posts a day won’t grow your subscription box business. One thoughtful, engaging post will.

Here’s what to share instead:

• A great customer message
• A real, messy behind-the-scenes moment
• Something genuine about your product, your why, or your community

No more Canva flyers filling your feed. No more “Here’s what’s in the box” and disappearing until next month.

A Simple Engagement Hack

Don’t bulk reply to comments.

Spread your responses out over a few days to push the post back into your followers’ feeds and extend its reach.

You’re not shadowbanned. Your audience isn’t broken. You just haven’t given them enough reason to engage. When you post with intention, people respond. And sales follow.

Your challenge this week: This week, post less. But post better. Audit your content, find your winners, and create one real post that makes your audience stop, feel something, and connect with you.

Join me for this episode to learn how to fix your social media content and start building the kind of engagement that leads to sales.

Join me in all the places:

• Facebook

• Instagram

• Launch Your Box with Sarah Website

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