211: 3 Types of Facebook Ads Every Subscription Box Owner Should Be Running

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Think Facebook ads are too expensive, too complicated, or too risky? You’re not alone. I thought the same thing for a long time.

But 18 months ago, I made a decision: I was going to learn how to run ads myself. No more guessing, no more outsourcing without understanding. Just simple strategies I could test, tweak, and teach.

In this week’s Friday Fuel episode, I’m sharing the three types of ads every subscription box owner should be running. Yes, even if you’re brand new. You don’t need a big budget. You don’t need expert status. You just need to get started.

1 - Page Like Ads

Start here if you’re building your audience (and you should always be building your audience). Page Like Ads are low-cost, low-risk, and easy to run. I always have one of these running in the background.

What to include:

• A photo of you and your product

• Simple copy that introduces you to your ideal subscriber

• Meta’s Advantage+ audience to find more people like your current followers

Set your budget at $5–$10/day and watch your page grow.

2. Opt-In Ads

If you’re not building your email list, it’s time to start. Opt-in ads help you grow a warm audience before launch day.

Need ideas? I’ve used downloadable phone wallpapers, checklists, and printables. Anything your audience would find valuable and fun can make an effective opt-in.

Make sure you have:

• A clear landing page

• A freebie that fits your niche

• A message that invites them to grab their free gift

These subscribers are more likely to buy from you when launch time comes.

3. Sales Ads

These ads introduce your offer to the world. Whether you’re selling a one-time box or your monthly subscription, this is where you go all in. Your goal is to get the sale.

Use:

• Behind-the-scenes packing videos

• Customer unboxings

• Short product demos or strong lifestyle photos

Start with $10/day and scale up as your results improve. I recommend running these alongside page like and opt-in ads for best results.

Tips for Effective Facebook Ads

• Keep your captions short with ONE call to action

• Use Canva for branded graphics

• Don’t overthink targeting. Let Meta help

• Give your ad 3–4 days before making changes

• Use ChatGPT to help with hooks and headlines!

Your Action Step

Pick ONE ad and run it this week.

• Want to build your audience? Try a Page Like ad

• Want more email subscribers? Try an Opt-In ad

• Ready to sell? Try a Sales ad

It’s not about being perfect. It’s about getting started. The only ad that doesn’t work? The one you never run.

Need help deciding which type of Facebook ad to try first? Tune in to the full episode for all the details.

Join me in all the places:

• Facebook

• Instagram

• Launch Your Box with Sarah Website

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!