Lifting the Lid on Asia, with Katie Dreke - Part 1


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In Potluck's first episode of Season 2 - and 2021 - we're reaching across the Pacific Ocean to stir the pot with Katie Dreke, a Global Strategy & Innovation Consultant, and formerly of Nike, droga5, adidas, W+K & IDEO.
Season 2 launches with a new guest interview format, so we set the scene by asking Katie to imagine herself as a dish. Mmmm...
Then, we're asking Katie to look from the outside in on her experience of Asia (she used to live in Australia & Japan), so we're asking her to Lift the Lid on Asia in Part 1 of our conversation.
- The sweet-sour (but mostly sweet) taste of working across markets in Asia
- The Galapagos effect: similarities and differences between Japan & Australia
- The unique gifts that Japan has bestowed on her - personal & professional
- Is Asia overhyped: Katie has an opinion on this question, too
Two more parts to follow over the next few days:
part 2: Hacking Humans - where Katie tells us about how she tapped cultural insight for her work on Nike Membership & their new Maternity line
part 3: Brand Burns - where Katie shares her pet peeves with brands and marketing convention
Check out her new website here:
Two books mentioned in our conversation:
The Windup Girl & The Future Is Asian

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