Hacking Humans, with Katie Dreke - Part 2


Manage episode 286896902 series 2891020
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What would Katie's advice be for those looking to bring more human and cultural understanding into their work? Hear her 'hacks', including:

  • 'The Anthropology of the Now': the practice of putting your brain into the future to see what's in front of you through fresh eyes
  • Learning to 'edit out your biases' before you get going

We then delve into how human-centred thinking featured heavily in forming two amazing initiatives that Katie's been pivotal in:
Nike Membership: the balance between celebrating the community and recognizing the individual, the power of an organization looking through the lens of the 'profile' and thinking life-cycle over path-to-purchase
Nike Maternity (M): how it was born, the core insight around pregnancy being the hardest physical test a body can endure and the beautiful 'hack' that is putting Mom at the heart of the business

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