Cultural Forces with Mykolai Sierga: Ukraine's Secret Weapon in International Relations (MDE618)

Leadership, Brand Strategy & Transformation - Minter Dialogue

For this special episode, I sat down with Mykolai Sierga, the founder of Cultural Forces, a Ukrainian organization using art and culture to address wartime challenges. We explore how Mikolai rapidly pivoted from artist to soldier to cultural ambassador after Russia's invasion. He shares insights on masculinity in crisis, the power of storytelling in war, and using music to bridge divides. We discuss Cultural Forces' innovative approach to maintaining support for Ukraine internationally, including performances at NATO and Cannes. Mykolai offers a unique perspective on the transformative impact of war and the vital role of culture in shaping societal values and political landscapes.