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Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11
Manage episode 219706802 series 1954021
Podcast notes:
•What is a Marketing Needs Assessment? – 1:29
•All entities including Non-Profits need an assessment - 2:23
•Needs assessment process - 3:27
•Examples of what a Marketing Needs Assessment can uncover – 5:10
•SWOT analysis -6:24
•Surveys, Interviews, and Focus Groups- 6:36
•Data Interpretation – 7:20
•Summarized analysis of our findings- 7:45
•The importance of a third party analysis – 8:20
•Example of how to use the data to provide opportunities - 8:48
•Identifying your strengths and weakness to help set your goals - 10:18
•Identify your primary target audience through an Empathy Map – 11:00
•Top of mind awareness - 12:15
•Surveying your current customers and use them as examples– 13:21
•Bleach analogy – 14:24
•Identify your objectives – 15:43
•Tactics for reaching your audience - 16:02
•Setting the stage for customer acquisition costs/lifetime value - 16:41
•Is your strategy working or do you need a course correction? – 16:54
•Marketing automation and tracking - 17:35
•Helping you think through your strategy and tactics - 18:34
•Implementation process, how we can help - 19:55
•Prioritizing 21:12
•Other resources – 22:35
Hosted on Acast. See acast.com/privacy for more information.
232 ตอน
Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 219706802 series 1954021
Podcast notes:
•What is a Marketing Needs Assessment? – 1:29
•All entities including Non-Profits need an assessment - 2:23
•Needs assessment process - 3:27
•Examples of what a Marketing Needs Assessment can uncover – 5:10
•SWOT analysis -6:24
•Surveys, Interviews, and Focus Groups- 6:36
•Data Interpretation – 7:20
•Summarized analysis of our findings- 7:45
•The importance of a third party analysis – 8:20
•Example of how to use the data to provide opportunities - 8:48
•Identifying your strengths and weakness to help set your goals - 10:18
•Identify your primary target audience through an Empathy Map – 11:00
•Top of mind awareness - 12:15
•Surveying your current customers and use them as examples– 13:21
•Bleach analogy – 14:24
•Identify your objectives – 15:43
•Tactics for reaching your audience - 16:02
•Setting the stage for customer acquisition costs/lifetime value - 16:41
•Is your strategy working or do you need a course correction? – 16:54
•Marketing automation and tracking - 17:35
•Helping you think through your strategy and tactics - 18:34
•Implementation process, how we can help - 19:55
•Prioritizing 21:12
•Other resources – 22:35
Hosted on Acast. See acast.com/privacy for more information.
232 ตอน
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