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Marketing Audits & You with Rhea and Drew Allen | Marketing Expedition Podcast — Episode 10
Manage episode 216569231 series 1954021
Podcast notes:
•What we cover in a Marketing Audit – 1:51
•Looking at your Marketing Strategy – 2:14
•Why looking at your audience is important – 2:52
•Empathy maps, putting thought into your target audience – 3:59
•Are you speaking to your target audience? – 4:54
•Why we do the Stop, Start, Keep exercise – 5:26
•Determine your goals- why are you doing what you are doing? – 5:53
•Looking at the Lifetime Value and Customer Acquisitions cost – 7:18
•Tools that gauge Lifetime Value and Customer Acquisitions costs – 8:39
•Measure what you treasure – 10:50
•What’s working well – 12:13
•Working together as a team – 14:00
•Client Bill Klevenberg, CEO from Mobility Helpdesk speaks to the value he received from his Marketing Audit – 15:14
•The importance of a Marketing Audit or Needs Assessment when collaborating with your business – 17:39
•Marketing is like building a house, you need a plan – 21:36
• If you want more information about our Marketing Audits – 23:31
•Other resources –23:58
Hosted on Acast. See acast.com/privacy for more information.
232 ตอน
Marketing Audits & You with Rhea and Drew Allen | Marketing Expedition Podcast — Episode 10
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 216569231 series 1954021
Podcast notes:
•What we cover in a Marketing Audit – 1:51
•Looking at your Marketing Strategy – 2:14
•Why looking at your audience is important – 2:52
•Empathy maps, putting thought into your target audience – 3:59
•Are you speaking to your target audience? – 4:54
•Why we do the Stop, Start, Keep exercise – 5:26
•Determine your goals- why are you doing what you are doing? – 5:53
•Looking at the Lifetime Value and Customer Acquisitions cost – 7:18
•Tools that gauge Lifetime Value and Customer Acquisitions costs – 8:39
•Measure what you treasure – 10:50
•What’s working well – 12:13
•Working together as a team – 14:00
•Client Bill Klevenberg, CEO from Mobility Helpdesk speaks to the value he received from his Marketing Audit – 15:14
•The importance of a Marketing Audit or Needs Assessment when collaborating with your business – 17:39
•Marketing is like building a house, you need a plan – 21:36
• If you want more information about our Marketing Audits – 23:31
•Other resources –23:58
Hosted on Acast. See acast.com/privacy for more information.
232 ตอน
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