LinkedIn Personal Branding: What to Post and What to Avoid

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Ever wonder if your LinkedIn posts are hurting or helping you professionally? Do you ever consider how people in your network feel consuming them? Are you someone that people want to mute? In this episode of 'Leave Your Mark,' I focus on effective personal branding on LinkedIn, sharing practical tips on how to post valuable and engaging content without coming off as self-centered or insincere. The episode explores common pitfalls like oversharing, bragging, and creating disingenuous posts. It also provides actionable advice on crafting posts that foster a positive personal brand.

00:00 Introduction: Are You Being Muted on Social Media?

00:36 The Importance of LinkedIn for Professionals

01:18 Shaping Your Narrative: Dos and Don'ts

02:15 Avoiding the Bragging Trap

03:18 Creating Value-Driven Posts

05:03 Engagement Strategies and Pitfalls

09:05 Balancing Vulnerability and Professionalism

11:48 Authenticity vs. Disingenuous Content

13:37 Final Thoughts on Personal Branding