ICYMI: What the Heck is a Tasting Panel

Inside Trader Joe's

Did you know that every product on the shelves at your neighborhood Trader Joe’s goes through a rigorous tasting process before we decide to sell it? Rigorous tasting? What the heck does that even mean, Trader Joe’s? In a nutshell, it means we don’t just offer something for sale because we can; we only offer those things that taste great and represent a great value. To make those decisions, we taste everything – and tasting is, perhaps surprisingly, not the same as eating. It’s careful, it’s considered, it’s… rigorous. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get a taste for yourself.

Transcript (PDF)