What’s Hype, What’s Next, and What’s Actually Working in Enterprise AI

Get Real with Unreal Digital Group

In this episode of Get Real, we’re keeping it in the family. Cari and Dana sit down with Cari’s husband, Mark Smith, Partner and Chief Software Analyst at ISG, to unpack what’s really happening inside enterprise AI and why most companies are still getting it wrong.

With more than three decades leading software innovation at SAP, Oracle, and Ventana Research, Mark has seen every wave of technology hype come and go. Together, the trio breaks down the current state of AI in business: what’s real, what’s still experimental, and how leaders can separate the marketing buzz from meaningful progress.

They also dig into continuous learning, leadership in the age of automation, and why curiosity—not panic—is the most valuable skill for the future. And because this is Get Real, there’s plenty of laughter along the way—covering everything from Taylor Swift’s storytelling skills to frosty paws, airline snacks, and the (possible) addition of a third Samoyed to the household.

What You’ll Learn:

• Why most companies aren’t failing at AI—they’re just learning faster than ever
• The real difference between generative and agentic AI (and why it matters)
• How to lead through technological transformation without losing your people
• Why continuous learning beats “set-it-and-forget-it” automation every time
• How LinkedIn influence and authentic thought leadership still drive B2B impact
• What marketers get wrong about their tech stacks—and how to fix it
• The Samoyed traits that make for better leaders (yes, really)

Get ready for an honest, funny, and refreshingly human take on the tech that’s changing everything from the enterprise to the living room.