พอดคาสท์ B2B Revenue ชั้นนำ (2024)

1
RV194 - Mastering Marketing for Startups | GTM Cheat Code 40:52

2d ago40:52

40:52

Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in today’s business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and t…

1
Episode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg Nutter 33:47

3d ago33:47

33:47

Organizations are constantly seeking ways to increase their revenue and achieve sustainable growth. However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics. Therefore, we wanted to find out: What are the top sales strategies for effectively scaling your revenue? To help us with this today, we have Greg Nutt…

1
THE SECRET TO GETTING REPS TO PRACTICE AND IMPROVE THEIR SALES SKILLS 30:52

7d ago30:52

30:52

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR …

1
174: The Science Behind Successful Sales Calls 27:41

7d ago27:41

27:41

What if the key to boosting your sales success lies not in what you say, but in how you say it? In this episode of B2B Revenue Acceleration, host Aurelien Mottier sits down with Bitty Balducci, Assistant Professor of Marketing at Washington State University, to delve into the science behind successful sales calls. Drawing from her recent study that…

1
Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze 37:39

13d ago37:39

37:39

Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…

1
RV193 - Signal Based Sales Strategy 47:35

6d ago47:35

47:35

Chris joined Alan Zhao on a live event for Warmly.ai for a discussion on Signal-Based Sales. Chris provides an in-depth exploration of what signal-based selling entails and why it is revolutionizing B2B go-to-market strategies. He outlines the advantages of using first party and third party signals to optimize sales outreach, detailing how this met…

1
RV192 - Marketing Budget Myths & Data Insights | Go To Market Live Episode 21 48:11

9d ago48:11

48:11

In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of in…

1
Episode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett Martin 36:53

10d ago36:53

36:53

Have you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch? To help us with this tod…

1
RV191 - Expert Session: Marketing in Competitive Categories 46:14

13d ago46:14

46:14

Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in…

1
RV190 - Q2 Wrap-Up & Strategic Budgeting | Go To Market Live Episode 20 49:08

16d ago49:08

49:08

In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investm…

1
Episode 321: Mastering the Art of Cold Calling with Jason Bay 42:29

17d ago42:29

42:29

Sales is hard right now. Sales cycles have lengthened by 40% since 2020. Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd? To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sale…

1
Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand 32:45

20d ago32:45

32:45

Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…

1
RV189 - Why Organic Social Media Content Needs to be Your #1 Priority 55:53

20d ago55:53

55:53

Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming t…

1
WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao 52:54

22d ago52:54

52:54

In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…

1
RV188 - Marketing with a Growth Mindset | Product Market Fit Show 53:04

23d ago53:04

53:04

Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a bu…

1
Episode 320: From Ground Zero to Sales Hero with John Westman 28:05

24d ago28:05

28:05

Winning in sales today requires more than persuasive skills and product knowledge to succeed. Experienced businesses have learned this the hard way. But what if you're just at the beginning of your sales journey? If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first cult…

1
RV187 - Market Trend Deep Dive | Go To Market Live Episode 19 46:02

25d ago46:02

46:02

In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforce’s unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. C…

1
Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar 16:44

27d ago16:44

16:44

Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…

1
RV186 - B2B Marketing Evolution 29:31

27d ago29:31

29:31

Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing over the past five years, from lead generation to holistic demand generation, and how Chris's insights have impacted the industry. The past twelve months have brought significant changes in how B2B tech…

1
RV185 - Optimizing B2B Go-to-Market Strategies 18:30

1M ago18:30

18:30

Chris Joined Artem Gladkikh, CEO of Signum.Ai, to talk through Chris's career and ideas on go-to-market strategies and AI’s impact on marketing. They give tips for B2B companies on improving marketing and making better decisions with data. Chris discusses why B2B companies should adapt to current customer online behavior and engagement. He talks ab…

1
Episode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben Drakes 35:08

1M ago35:08

35:08

Sales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome. To thrive, you need to develop a strong emotional muscle. The question is: How does emotional fitness relate to our performance under pressure and our long-term resilience in sales? To help us with this today, we have Ben Drakes, Founder…

1
RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast 55:09

1M ago55:09

55:09

From the FounderVideo Podcast: “Chris Walker discusses the average CAC payback period at private SaaS companies, which is between 48 and 60 months. He explains that public SaaS companies have seen their sales and marketing expenditure almost double over the past two and a half years. Private SaaS companies, on the other hand, have seen their CAC pa…

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0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss 27:20

1M ago27:20

27:20

The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…

1
RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18 46:58

1M ago46:58

46:58

In this week’s event, Chris discusses the intricate world of B2B marketing, sharing his latest insights on content creation, the contrasting objectives of revenue leadership & CFOs, and the transformative strategies for pipeline efficiency. With potent advice and real-world experiences, Chris unpicks the often-misunderstood dynamics between key bus…

1
Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer 27:03

1M ago27:03

27:03

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities. But things start changing with a little help from AI. How can generative AI align B2B marketing and sales teams for revenue growth in 2024? To help us with this today, we have Nathan Schlaffer, CEO and Fou…

1
How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting 34:32

1M ago34:32

34:32

Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…

1
173: The B2B Leadership Coaching Blueprint 39:35

1M ago39:35

39:35

Have you ever wondered what truly differentiates leadership coaching from mentorship, and which one could be more impactful for your corporate journey? In this episode of B2B Revenue Acceleration, we explore this very question with Gavin Sumner (Co-Founder & Coach at Scalewise), who shares his expertise on how effective leadership coaching can dire…

1
B2B Influencer Marketing Masterclass - Morgan J. Ingram, Founder & CEO of AMP 29:55

1M ago29:55

29:55

B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you’re bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here’s the thing - unlike investing in safe,…

1
RV182 - Expert Session: Demand Creation that works requires Messaging Validation 54:53

1M ago54:53

54:53

Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodolog…

1
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski 33:08

1M ago33:08

33:08

Customer success and product marketing can be the driving force behind any go-to-market strategy. However, the entire organization must work together to achieve success and deliver measurable results. With that in mind, we wanted to know: How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strat…

1
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17 51:02

2M ago51:02

51:02

In this week’s event, Chris discusses issues in the B2B tech sector, focusing on go-to-market bloat. He explains that both public and private SaaS companies are seeing slower growth and rising customer acquisition costs (CAC). Chris highlights the need for B2B companies to reevaluate their sales and marketing spending due to a shift towards priorit…

1
Mastering B2B Positioning with Aditya Vempaty, VP of Marketing at MoEngage 28:14

2M ago28:14

28:14

Today’s episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestrati…

1
RV180 - Achieving Objective Attribution Measurement | Attribution Nation 45:01

2M ago45:01

45:01

Chris joined Drew Smith on the Attribution Nation podcast to unravel the complexities of marketing attribution and strategy. The conversation sheds light on the benefits and pitfalls of attribution models within B2B marketing, and Chris articulates his evolving viewpoint on the subject, offering illuminating insights that challenge conventional thi…

1
RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast 45:40

2M ago45:40

45:40

Chris joined Justin Norris on RevOps FM to discuss new perspectives on B2B marketing and evolving go-to-market strategies. Chris introduced the idea of 'signals' in marketing analytics to track customer interest throughout the sales cycle. The episode covers differences between signal providers, aggregators, and analytics. Chris explains their role…

1
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath 30:57

2M ago30:57

30:57

Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls. B2B sales require a more strategic and personalized approach. However, it's all about setting a strong foundation. Here's the main question: Why should you understand the problems your company solves when building an ideal customer profile and pip…

1
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16 53:41

2M ago53:41

53:41

In the latest episode of "Revenue Vitals," Chris talks through changes in B2B finance and the impact to GTM strategies. He outlines the importance of shifting from growth at all costs to a strategy that emphasizes sustainable, efficient growth. Chris talks through the current landscape; SaaS companies aren't growing as fast as before while it’s bec…

1
How to Implement Signal-Based GTM in B2B - Chris Walker, CEO of Passetto - Part 2 27:19

2M ago27:19

27:19

This episode continues the conversation with Chris Walker - Executive Chairman of Refine Labs and CEO of Pasetto - a GTM Strategy Consultancy that helps B2B Executives identify and execute against their highest priority growth levers with confidence and clarity. He’s also the host of B2B Revenue Vitals - one of the most beloved podcasts in the B2B …

1
RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies 43:53

2M ago43:53

43:53

Chris joined Alan Zhao to talk about the evolution of B2B Go-To-Market tactics. Chris offers an insightful analysis of contemporary, data-oriented go-to-market strategies, emphasizing the essential role of analytics and data-centric decision-making in aligning sales and marketing initiatives with the changing patterns of buyer behavior. Chris provi…

1
The Modern Go-To-Market Playbook - Chris Walker, CEO of Passetto - Part 1 21:40

2M ago21:40

21:40

B2B has recently been obsessed with the word “dead”. Cold calling. Email marketing. Blogs. Interview based podcasts. You name it - someone’s made a case on a LinkedIn post that it’s dead and discouraged many from strategies that have worked for seemingly forever. Truth is - in 2024, the word “dead” is more relevant than ever when used to refer to m…

1
HOW TO EXECUTE A TOP DOWN EXECUTIVE SALE IN B2B ENTERPRISE 36:07

2M ago36:07

36:07

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR …

1
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker 40:45

2M ago40:45

40:45

Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine? You're not alone 👀 Go-to-Market teams across tech and other sectors are grappling with these issues, and it's time to take control. From this recording you'll gain valuable insights on how to navigate the compl…

1
Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant 38:58

2M ago38:58

38:58

Marketing and sales - a powerful combination that can make or break your entire business. The key word here is alignment between those two. Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation. Let's start with a simple question in mind: Why should you build a…

1
RV175 - The Power of Signals in Go-To-Market Strategy | Go To Market Live Episode 15 52:15

2M ago52:15

52:15

In this week’s event, Chris starts by sharing his vision for 2024 as a pivotal year for mid-market companies, with a focus on the economic viability and the pivotal shifts expected in the market. He elaborates on the intricate financial benchmarks, like the Rule of 40, which can signal tough times for companies with negative growth rates. He furthe…

1
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus 35:11

2M ago35:11

35:11

Chris joined the Podcast Gurus to talk about creating content and its power in the B2B space. They cover the challenges of B2B marketing and highlight important factors for growth and scalable demand gen programs. Chris discusses the common mistakes in marketing strategies and emphasizes the importance of data for insights. He talks about practical…

1
The Secret Behind High-Growth B2B SaaS Revenue - Jared Fuller, Co-Founder of Nearbound.com 33:02

2M ago33:02

33:02

Whether you know it or not, your business has a Nearbound sales strategy. Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere. So what is nearbound? In simple sales terms, those are the deals that close quickl…

1
Cheat Sheet for B2B Category Creation - Phil Carpenter, CMO of ALICE Technologies 29:48

2M ago29:48

29:48

Today’s episode welcomes Phil Carpenter, CMO at ALICE Technologies - the world's first artificial intelligence platform that understands construction. ALICE enhances your construction planning and scheduling abilities to help keep crews flowing on any size project – so you can build faster and cheaper. Everybody wants to be a category creator - unt…

1
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders 1:00:17

2M ago1:00:17

1:00:17

Chris was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answe…

1
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown 33:37

2M ago33:37

33:37

The evolution of the buyer-seller journey is a never-ending story between the two sides. However, in the last 5 years, the changes have been remarkable. We wanted to find out: How are changes in buyer-seller dynamics causing friction in the sales process? To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. G…

1
RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14 50:30

2M ago50:30

50:30

In this week’s event, Chris provides detailed information on the financial strategies of B2B companies and the problems associated with excessive go-to-market (GTM) strategies. He leads listeners through topics including demand generation marketing, company growth, and the excessive spending on sales and marketing known as GTM bloat. Chris clearly …

1
RV171 - What Matters in B2B Marketing in 2024 50:12

2M ago50:12

50:12

Chris joined Steffen Hedebrandt live on LinkedIn to discuss what matters this year, and how it’s changed from past years. They discuss the latest breakthrough in AI-powered demand generation tools, offering a glimpse into the innovative solutions crafted at Refine Labs and Passetto. The talk pivots around essential changes in B2B marketing strategi…

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