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How to Lead Marketing Teams When Everything is Changing
Manage episode 321678100 series 3124493
เนื้อหาจัดทำโดย Jennifer Shore and Unreal Digital Group เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Jennifer Shore and Unreal Digital Group หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have goals to meet as well. So how do you balance the two?
Ari Fefferman works at Fitbit, recently acquired by Google, for the company’s Health Solutions team as Director of Demand Generation. She has worked in digital marketing since she was 16 with a variety of clients ranging from small business retail to global financial services. She transitioned to in-house marketing roles with Google and a cloud monitoring software startup called SignalFx, which is now a part of Splunk.
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana talk with Ari about what it’s like to run marketing at startup and enterprise companies alike. The group also discusses how to work with lean resources and walking the tough tightrope of balancing employees’ professional goals and company goals.
RELATED LINKS
- Connect with Ari on Twitter and LinkedIn.
- Check out Fitbit Health Solutions!
- Learn more about Unreal Digital.
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