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‘Proving Them Wrong’ When Marketing A High-End Home
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on March 11, 2022 03:11 (). Last successful fetch was on November 11, 2021 12:08 ()
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Manage episode 179923108 series 1313965
In previous videos, I talked about first impressions and what cosmetic versus substantial improvements on homes can do to the marketplace. You can watch last month’s video here where I go into more detail about that.
My favorite phrase these days is “Prove them wrong.” I’m proving naysayers wrong all the time. The multi-million dollar marketplace is very challenging in Chicagoland, and I love proving them wrong.
I recently just listed a property in Geneva, Illinois. There hasn’t been a sale above $2.15 million in multiple years. As a matter of fact, there has only been one sale above $2.15 million in all of Kane County in the last two years. Happily, there were multiple offers on that property. This was not only due to it being a wonderful property, but the sellers were also open and receptive to our ideas.
”
The home I am sitting in front of in my video above is listed around $6 million, and it took us almost five months to go to market. I’m a big believer in readying a home so that anyone who walks through it can visualize themselves in the home. We toned some of the features of the home down, like repainting kitchen cabinets that were painted a vivid color, replacing some of the furniture in the home theater, and carpeting over the lower level tile floors to a more neutral shade.
Be willing to do the exact opposite of your competition. Your competition wants to list the property as quickly as possible in order to get it seen during the prime season. We missed much of the prime season readying this home for market, but as you can see by the before and after photos, we transformed this home into a much more appealing space to the masses that most likely don’t share the owner’s personal taste.
Remember, it’s not the market, it’s the marketing. You only get one chance to make a first impression, so taking the time to ready the home for market is essential. Take the time to do the things that your competition doesn’t do.
If you have any questions on this topic or anything else related to real estate, please shoot me an email or give me a call. I’d love to hear from you.
Click here to view 67 Laurel Ave, Highland Park | Click here to learn more about matched pairs |
21 ตอน
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on March 11, 2022 03:11 (). Last successful fetch was on November 11, 2021 12:08 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 179923108 series 1313965
In previous videos, I talked about first impressions and what cosmetic versus substantial improvements on homes can do to the marketplace. You can watch last month’s video here where I go into more detail about that.
My favorite phrase these days is “Prove them wrong.” I’m proving naysayers wrong all the time. The multi-million dollar marketplace is very challenging in Chicagoland, and I love proving them wrong.
I recently just listed a property in Geneva, Illinois. There hasn’t been a sale above $2.15 million in multiple years. As a matter of fact, there has only been one sale above $2.15 million in all of Kane County in the last two years. Happily, there were multiple offers on that property. This was not only due to it being a wonderful property, but the sellers were also open and receptive to our ideas.
”
The home I am sitting in front of in my video above is listed around $6 million, and it took us almost five months to go to market. I’m a big believer in readying a home so that anyone who walks through it can visualize themselves in the home. We toned some of the features of the home down, like repainting kitchen cabinets that were painted a vivid color, replacing some of the furniture in the home theater, and carpeting over the lower level tile floors to a more neutral shade.
Be willing to do the exact opposite of your competition. Your competition wants to list the property as quickly as possible in order to get it seen during the prime season. We missed much of the prime season readying this home for market, but as you can see by the before and after photos, we transformed this home into a much more appealing space to the masses that most likely don’t share the owner’s personal taste.
Remember, it’s not the market, it’s the marketing. You only get one chance to make a first impression, so taking the time to ready the home for market is essential. Take the time to do the things that your competition doesn’t do.
If you have any questions on this topic or anything else related to real estate, please shoot me an email or give me a call. I’d love to hear from you.
Click here to view 67 Laurel Ave, Highland Park | Click here to learn more about matched pairs |
21 ตอน
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