Important Lessons Learned During a Rebrand

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Join us on today's episode as we dive into the inspiring journey of our expert guest, Royal Marty. Discover how Royal's customer-centric approach breathed new life into a struggling, long-established business. Uncover the innovation behind the cutting-edge enzyme-based biochemical product, with applications ranging from road construction to soil conditioning.
Royal opens up about the valuable lessons learned during a transformative rebranding process and shares insights into agile adaptation in the face of change. Don't miss his simplified explanation of enzymes for non-scientific minds.
After navigating a rollercoaster year of rebranding, our guest found their stride with remarkable success at tradeshows. Learn how they adapted their strategy in response to unexpected challenges, delving into the world of impactful content creation, particularly through short, high-impact videos. Explore how these adjustments compressed their sales cycle and set the stage for a bright future.