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The Importance of Data Collaboration and the Future of AdTech - Part 2
Manage episode 435386709 series 3292720
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
- How data collaboration has been progressing in Europe
- The biggest growth opportunities in the data space
- The importance of delivering consented audiences to brands
- Privacy-compliant consented audience delivery for ensured data compliance
- The impact of Google’s cookie saga
- Challenges companies face when reaching target audiences
- Pain points in the AdTech industry
- Global MarTech and AdTech predictions for the next two years
Adrian Williams
https://www.linkedin.com/in/adrianywilliams/
- Head of Strategic Data Partnerships & Corporate Development of OnAudience
- More than 20 years experience in Media and Data
- Founder, Director, and Advisor for multiple companies
Bosco Lam
https://www.linkedin.com/in/lam-bosco/
- Co-founder & CEO of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
Duncan Craig
https://www.linkedin.com/in/duncanwcraig/
- Consumer Director (AdTech and Digital)
- Business and Technology journalist
- Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
16 ตอน
Manage episode 435386709 series 3292720
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
- How data collaboration has been progressing in Europe
- The biggest growth opportunities in the data space
- The importance of delivering consented audiences to brands
- Privacy-compliant consented audience delivery for ensured data compliance
- The impact of Google’s cookie saga
- Challenges companies face when reaching target audiences
- Pain points in the AdTech industry
- Global MarTech and AdTech predictions for the next two years
Adrian Williams
https://www.linkedin.com/in/adrianywilliams/
- Head of Strategic Data Partnerships & Corporate Development of OnAudience
- More than 20 years experience in Media and Data
- Founder, Director, and Advisor for multiple companies
Bosco Lam
https://www.linkedin.com/in/lam-bosco/
- Co-founder & CEO of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
Duncan Craig
https://www.linkedin.com/in/duncanwcraig/
- Consumer Director (AdTech and Digital)
- Business and Technology journalist
- Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
- https://www.facebook.com/alikeaudience
- https://twitter.com/alikeaudience
16 ตอน
ทุกตอน
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1 The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel 33:42
1 Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia 27:06
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