The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam

AdTech with AlikeAudience

In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

• Challenges and changes in the AdTech industry and digital advertising media industry in 2023
• The emergence of new consumer touchpoints
• Changes in consumer behavior post-pandemic
• The importance of audience behavior in driving media planning and data strategy
• Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
• The importance of data collaboration as a way to overcome potential blind spots in data strategy

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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