Manage episode 302849493 series 2933130
Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions.
Key take-a-ways from the episode include...
- Agency alignment for multi-brand companies
- Engaging legal into the agency review process
- Earning a seat at the table by delivering value
- Pivoting to digital to support activations
- Stop focusing on just cost savings and start focusing on delivering value
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