Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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The MarTech Podcast: Data Makes the Difference


Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work. This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and ...
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El podcast de tecnología donde hablamos sobre las últimas novedades de celulares, apps, drones y mucho más!!! Siguenos en Fb, IG, Youtube y twitter como @thetruetec.
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E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: info@flaminiluca.it
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nVision Listen - Salesforce Chit-Chat & MarTech Musings


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nVision Listen - Salesforce Chit-Chat & MarTech Musings
nVision Listen
Salesforce Chit-Chat & MarTech Musings from nVision Talent
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Douglas Karr Interviews Business, Marketing, and Sales Leaders
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CX For CXOs: Customer Experience, MarTech and Digital Truths


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CX For CXOs: Customer Experience, MarTech and Digital Truths
Namrata Balwani
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Making The Most Of Your Tech & Data Investments -- Courtney Trudeau // Merkle
15:05
15:05
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15:05
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you …
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Humans of Martech


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100: Sara McNamara: Pathfinding via Attribution, AI Tool Evaluation, and Mastery in Communication and Boundary Setting
47:42
47:42
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47:42
Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance …
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Making Sense of Martech


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#62 | Lauren Maffeo on designing data governance for good
1:03:01
1:03:01
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1:03:01
A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lau…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Why The Biggest Barrier In Tech Is Data -- Courtney Trudeau // Merkle
11:52
11:52
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11:52
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtn…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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CX At scale & Speed Of Customer Expectations -- Courtney Trudeau // Merkle
14:33
14:33
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14:33
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt …
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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How To Retain A Prospect's Attention -- Melissa Kwan // eWebinar
16:14
16:14
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16:14
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospe…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Why Zoom Calls Aren't Scalable -- Melissa Kwan // eWebinar
19:19
19:19
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19:19
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Planning Tech-Driven TV Campaigns -- Angela Voss // Marketing Architects
17:29
17:29
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17:29
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our …
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects
20:29
20:29
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20:29
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future de…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects
17:46
17:46
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17:46
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introd…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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The Impact Of AI On The Legal Sector -- Colin Levy // Malbek
17:36
17:36
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17:36
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information …
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Humans of Martech


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99: Striking a Balance: Sustaining Happiness and Success in Work and Life
47:06
47:06
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47:06
What’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided …
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek
14:48
14:48
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14:48
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal proces…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Spotify’s “All Ears On You” Ad Business -- Ann Piper // Spotify
13:10
13:10
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13:10
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provide…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Spotify’s Vision For Digital Audio Advertising -- Ann Piper // Spotify
19:32
19:32
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19:32
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of t…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant
17:07
17:07
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17:07
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support changing business needs and to test growth channels when scaling. Hence, it is more beneficial for them to hire consultants and fractionals rather than rel…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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The Rise Of The Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant
16:49
16:49
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16:49
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the co…
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI
15:17
15:17
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15:17
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies …
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MarTech Podcast ™ // Marketing + Technology = Business Growth


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Using Gen AI For Design -- Jennifer Jones-Mitchell // Human Driven AI
13:50
13:50
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13:50
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating b…
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