MarTech สาธารณะ
[search 0]
เพิ่มเติม
ดาวน์โหลดแอปเลย!
show episodes
 
Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
  continue reading
 
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
  continue reading
 
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work. This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and ...
  continue reading
 
E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: info@flaminiluca.it
  continue reading
 
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
  continue reading
 
Loading …
show series
 
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you …
  continue reading
 
Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance …
  continue reading
 
A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lau…
  continue reading
 
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtn…
  continue reading
 
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt …
  continue reading
 
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospe…
  continue reading
 
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates…
  continue reading
 
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our …
  continue reading
 
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future de…
  continue reading
 
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introd…
  continue reading
 
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information …
  continue reading
 
What’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided …
  continue reading
 
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal proces…
  continue reading
 
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provide…
  continue reading
 
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of t…
  continue reading
 
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support changing business needs and to test growth channels when scaling. Hence, it is more beneficial for them to hire consultants and fractionals rather than rel…
  continue reading
 
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the co…
  continue reading
 
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies …
  continue reading
 
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating b…
  continue reading
 
Loading …

คู่มืออ้างอิงด่วน