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MarTech Podcast // Marketing + Technology = Business Growth
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MarTech Podcast // Marketing + Technology = Business Growth
benjshap LLC
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Future-proofing the humans behind the tech. Follow Jon and Phil on their mission to help marketers level up and have successful careers in the constantly evolving world of martech.
MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
Looking for a new podcast? Do you work in Marketing or eCommerce? Join Nicholas Kontopoulos, Adobe’s Regional Head of Marketing for Digital Experience in his brand new podcast Adobe Martech Talk! Adobe Martech Talk is where brands like Petbarn, Mercury Energy, Styletread, Carhatt and their agencies discuss the things they’re doing differently as a result COVID-19. Episode 1 - "When digital becomes your only channel" coming mid-September.
Douglas Karr Interviews Business, Marketing, and Sales Leaders
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CX For CXOs: Customer Experience, MarTech and Digital Truths
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CX For CXOs: Customer Experience, MarTech and Digital Truths
Namrata Balwani
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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MarTech Podcast // Marketing + Technology = Business Growth
1
Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp
18:38
18:38
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18:38
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and …
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MarTech Podcast // Marketing + Technology = Business Growth
1
How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // Mailchimp
24:17
24:17
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24:17
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should…
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MarTech Podcast // Marketing + Technology = Business Growth
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Diversity & Inclusion at Events -- Drea Hudson // Hubspot
22:08
22:08
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22:08
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events. Show…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Audio In Events -- Drea Hudson // Hubspot
17:43
17:43
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17:43
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-m…
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MarTech Podcast // Marketing + Technology = Business Growth
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Event Marketing Mix -- Drea Hudson // Hubspot
15:47
15:47
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15:47
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix. Show …
Nella Puntata di oggi: Ogni azienda ha una sua personalità, non credi? Ci si dimentica che qualsiasi business prende forma da una o più persone ereditandone atteggiamenti e spirito, che poi si evolvono nel tempo. La personalità e l'atteggiamento delle aziende rispecchia quello delle persone che ne fanno parte e determina in modo significativo con q…
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MarTech Podcast // Marketing + Technology = Business Growth
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Audience Development -- Drea Hudson // Hubspot
18:37
18:37
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18:37
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event. Show …
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MarTech Podcast // Marketing + Technology = Business Growth
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Event Value Prop -- Drea Hudson // Hubspot
18:08
18:08
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18:08
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition. Show Notes Connect With: Drea Hudson: Website // Linked…
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MarTech Podcast // Marketing + Technology = Business Growth
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Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains
15:30
15:30
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15:30
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide be…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
25:17
25:17
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25:17
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans Marketing
17:37
17:37
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17:37
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing lis…
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MarTech Podcast // Marketing + Technology = Business Growth
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Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
22:52
22:52
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22:52
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process …
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MarTech Podcast // Marketing + Technology = Business Growth
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Preparing for a cookie-less Africa -- Oti Ukubeyinje // Terragon Limited
14:44
14:44
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14:44
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are almost out the door. And with the lack of data in Africa right now, what will marketing look like when cookies are gone? Today, Oti talks about preparing for a cookieless Africa. Show Notes Connect With:…
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MarTech Podcast // Marketing + Technology = Business Growth
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CDPs And The Lack Of Data In Africa -- Oti Ukubeyinje // Terragon Limited
15:42
15:42
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15:42
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa. Show Notes Connect With: Oti Ukubeyinje: Website // LinkedIn Th…
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MarTech Podcast // Marketing + Technology = Business Growth
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Should You Expand Your Targeting To Africa? -- Oti Ukubeyinje // Terragon Limited
22:36
22:36
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22:36
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa remained mostly untapped in this digital age? Today, Oti talks about whether you should be expanding your targeting into Africa. Show Notes Connect With: Oti U…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
21:54
21:54
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21:54
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversa…
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MarTech Podcast // Marketing + Technology = Business Growth
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Marketing Landscape For The Manufacturing Industry -- Jeff White // Kula Partners
18:05
18:05
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18:05
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our co…
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Nella Mente del MarTecher
Nella Puntata di oggi: Introduco 5 Software di Email Marketing e Automation che devi conoscere se lavori per l'eCommerce: Mailchimp, Sendinblue, MagNews, MailUp e Klaviyo. Li conoscevi? La programmazione delle newsletter nel 2021, deve essere affiancata ad una definita strategia di email automation che faccia aumentare traffico e vendite dal databa…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Is Your SEO Working? -- Mordy Oberstein // SEMRush
18:00
18:00
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18:00
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working. Show Note…
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MarTech Podcast // Marketing + Technology = Business Growth
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Overlap Between SEO & Social Media -- Mordy Oberstein // SEMRush
16:02
16:02
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16:02
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO. Show Notes Connect With: Mordy Oberstein: We…
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MarTech Podcast // Marketing + Technology = Business Growth
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Overlap Between Brand & SEO -- Mordy Oberstein // SEMRush
17:31
17:31
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17:31
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing. Show N…
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MarTech Podcast // Marketing + Technology = Business Growth
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What Data You Need To Set Your SEO Strategy -- Mordy Oberstein // SEMRush
20:31
20:31
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20:31
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy. Show…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Why Marketers A Re-Prioritizing Organic Growth -- Mordy Oberstein // SEMRush
15:12
15:12
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15:12
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth. Show Notes Connect With: Mordy Oberstein: Website // L…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
22:26
22:26
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22:26
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 2 of our conversa…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
23:31
23:31
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23:31
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage the audience and elevate advertising by empowering people with strategic support. In part 1 of our conversa…
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MarTech Podcast // Marketing + Technology = Business Growth
1
Startup Marketing Automation -- Lee Mills // Pixly
10:41
10:41
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10:41
Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is generally a sign that you could automate that step of the process and free up some time. Today, Lee talks about startup marketing automation. Show Notes Connect Wi…
