This is a recording from RevThink's The Weekly Briefing from August 7th, 2024. This discussion was followed by a Q&A which you can watch here: https://community.revthink.com/c/the-weekly-briefing/resilience-in-chaotic-times-strategies-for-economic-shifts-d3d6ea28-b832-4e00-bf7b-e0aa74fd52d6 Blair Enns is on a mission to change the way creative serv…

Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong. LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com…

David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS “Leading in a Chaotic World” article by David C. Baker on Punctuation.comโดย 2Bobs - with David C. Baker and Blair Enns

Alana Tompson is a Melbourne cinematographer and the creative director of Said & Done Media. She also hosts a podcast called Said & Undone which interviews creatives about what could be done – and is being done – to increase the diversity of the film, TV, media and advertising industries to make them a more inclusive place. With her career commenci…

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links “Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com “Have we Hit Peak Strategy?” “Be the Client You Want to See in the World”…

Follow Jasmine: youtube.com/@taxleverage instagram.com/taxleveragejd taxleverage.com

David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for a successful exit when that time comes. Links 2Bobs episode: “The Rungs You Can Reach on the Ladder of Lead Generation” NY Times article: “How …

LiveFlow is one of the hottest QBO apps out there, I pick Anita's brain about the pricing of the app, how they think about user feedback & development, and how AI will shape 3rd party reporting apps for QBO Check out www.liveflow.io

Episode 5 of this 8-part webinar/podcast series is the official companion to the ⁠⁠REFRAME2024.com⁠⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients…

Come to Bridging the Gap: https://www.btgconference.com/ Tr-Merit (Randy's Firm): https://tri-merit.com/

Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more “strategic.” Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services. Links Blair’s “What Is Strategy?” episode of the Ditching Hourly podcast wi…

David definitely doesn’t want anyone to be like tech bros, but he has recognized a few things creative agencies might be able to learn from them.โดย 2Bobs - with David C. Baker and Blair Enns

Kevin Robinson is an award-winning design leader with decades of experience as a director, entrepreneur, executive creative director, strategist, and advisor. Throughout his professional career, Robinson founded and led Juniper Jones, a multidisciplinary studio, and most recently, Creative Dept., a new platform whose mission is to provide access to…

Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients C…

Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts. LINKS “Turning Your Delivery Team Into a Sales Team” article by Blair on WinWithoutPitching.comโดย 2Bobs - with David C. Baker and Blair Enns

Episode 3 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clien…

Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work. LINKS "Advising Clients Ethically" article on Punctuation.comโดย 2Bobs - with David C. Baker and Blair Enns

Marlene P. Naicker, a serial fashion entrepreneur and the Founder/Creative Director of MULDOONEYS, epitomizes resilience and innovation. Born in apartheid-era South Africa in 1975, she draws inspiration from influential figures like Mahatma Gandhi and Nelson Mandela, embodying fearlessness and empathy. Facing adversity head-on, Marlene battled canc…

The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes. Links “How and When to Talk About Your Firm” “Replacing Presentations With Conversations”โดย 2Bobs - with David C. Baker and Blair Enns

Joanne is CEO of Turner Duckworth, a world-class branding agency with studios in San Francisco, London and New York. Turner Duckworth has designed some of the world’s most valuable brands, including Amazon, McDonald’s, Coca-Cola, Levi’s and Samsung. Joanne’s first career was in the art world, having worked at prestigious art galleries in New York, …

Stephen Price is the founder and creative director of Stash Media Inc. and executive editor of Stash Magazine and the Stash Permanent Collection – the world’s only video streaming platform dedicated to design, animation, and VFX. Stephen has given dozens of talks on design at festivals/conferences from Los Angeles to Hamburg and Istanbul to Caracas…

When it comes to qualifications for ideal clients, David doesn’t hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically skirts the rules within their own organization.โดย 2Bobs - with David C. Baker and Blair Enns

As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show up as a different person during the sale: pitching, persuading, and convincing instead of as the leader their prospective clients need them to be. LIN…

Episode 2 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clien…

Will Travis is an internationally respected brand builder and social connector. With a career leading respected branding / advertising agencies ATTIK, Dentsu and SidLee as CEO, he has worked with brands like Toyota, Facebook, Apple, Nike, Coca-Cola. After a 25-year career in elevating products and services, Will launched Elevation Barn (link below)…

While discussing eight ways creative firms can do pro bono work better based on an article David wrote recently, both he and Blair discover a couple new profound insights together. LINKS “Maximizing Your Pro-Bono Contributions” by David C. Baker at Punctuation.com Left-handed Mango Chutneyโดย 2Bobs - with David C. Baker and Blair Enns

โดย RevThink

Blair recognizes how a Confucius quote is really bad business advice, but is still moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative practices and client fit over new business strategy. LINKS "Attending the Way" article by Blair on WinWithoutPitching.com AltGroup.net…

Episode 1 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024 Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clients…

David frequently gets hired to help resolve issues at firms between multiple principles when it comes to who does what and how much each should get paid, so he’s come up with a 7-point framework he can use in each unique scenario.โดย 2Bobs - with David C. Baker and Blair Enns

David interviews Blair about his recent article in which he takes a lesson from investing with compound interest to understand the increasing returns we can receive from our relentless pursuit of knowledge over time. Links “The Time Value of Knowledge” article on WinWithoutPitching.comโดย David C. Baker and Blair Enns

David looks at the current data and weighs all the pros and cons of continuing to have staff who work from home in our post-pandemic economy, which makes Blair wonder if he would even survive if he was starting out in his profession today. Links “The Pros/Cons of Remote Work”โดย David C. Baker and Blair Enns

Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement. Links “Ten Set Pieces” “Mastering the Value Conversation”โดย 2Bobs - with David C. Baker and Blair Enns

We’ve seen MassFX Media grow stronger every year, along with their remarkable client list and portfolio. The 12-year evolution of this studio is nothing short of inspiring. Join us behind-the-scenes as we dig into the creative process of Shawna and Matt, as well as the surprising role systems play in making a creative company successful. https://ww…

Blair’s latest obsession is bounded rationality, in which he sees too many creative firms failing to make “rational” decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle. Links “The Great Convergence is Upon Us” by Blair Enns for Win Without Pitching Award-winning “Unapologetic…

Interview with ex-accountant, and now innovation consultant and public speaker about creating content, "being bold", personalized ?AI ChatBots, and other fun topics. Get Shawn's Book "The Bold Ones": https://amzn.to/416qtjt

Those who know, know: Camp Mograph fosters inclusivity, promoting open dialogue among attendees and speakers without hierarchy. Originally a passion project, the event has transformed into a business, posing challenges in balancing time commitment and preserving the initial vision. Today, a pivotal decision looms on whether to expand into a full-sc…

That's a wrap! We'll be back in Q2 of 2024 with a new season. If you have suggestions on a specific topic that you think we should explore or recomendations on guests, let us know: Blair's Linkedin Leah's Linkedin Catch up on our first season at 20percent.com or via your prefered podcast platform. Our music is composed by the talented Tim Lauer.…

David shares his thoughts on some bad advice he hears involving the focus on pursuing personal passions in business.โดย 2Bobs - with David C. Baker and Blair Enns

The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the futu…

What happens when your studio fully exploits the untapped potential of sonic expertise? To answer that question, our guest Eric Singer shares a bit of the science – and a lot of his passion – from the forefront of audio awesomeness at Coupe Studios. Follow the work of Eric Singer and his team at Coupe Studios: https://coupestudios.com/ Enjoyed this…

Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches. LINKS "Are These the Last Days of the Pitch?" by Blair Enns for Win Without Pitching "A New Forrester Report Urges Brands and Agencies to 'Ditch the Pitch'" by Olivia Morley for AdWeek published on 4 A's…

Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Bl…

In this special podcast episode, Tim Thompson, founder at RevThink, sits down with the inspiring creators behind the newly formed community, Mothers of MoGraph: Jennie Davis and Kaci Smith. Discover the strength, resilience, and great creativity that drives the Mothers of MoGraph as they challenge stereotypes in the industry. Kaci Smith is a Motion…

David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, SaaS/automation, PR, content creation, and social media.โดย 2Bobs - with David C. Baker and Blair Enns

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin Th…

We rejoin forces with Ryan Summers and John LePore for a fresh deep dive into the incredible potential and versatility of motion design! Oh, if you missed PART 1, see the link below. In this episode, we answer these questions: - How can motion design skills be seamlessly transferred into adjacent industries, like automotive and experiential design?…

Blair identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don’t adapt our bargaining approach to match our opponents in the game of negotiation. Links “The Conflicting Ethics of Selling & Negotiating” article by Blair Enns on WinWithoutPitching.com…

20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's…

Original Webinar Slides: https://docs.google.com/presentation/d/1ph0p11YFmTz8A9efnLdpz86N5U0SxgNVg2H7l2XMprs/edit?usp=sharing Ron's Time's Up Club: https://timesupclub.com/