พอดคาสท์ Nik Sharma ชั้นนำ (2024)

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#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage 36:19

2d ago36:19

36:19

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this…

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S9 E7: What You Might Be Getting Wrong as a DTC Founder 45:39

3d ago45:39

45:39

What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? T…

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#338 - Growth Strategies from Co-founder of Unicorn Ro 50:37

9d ago50:37

50:37

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …

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S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker 30:43

10d ago30:43

30:43

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-base…

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#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier 34:05

16d ago34:05

34:05

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…

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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe) 47:41

17d ago47:41

47:41

What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NO…

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#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power 34:23

23d ago34:23

34:23

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…

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S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More 46:22

24d ago46:22

46:22

What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should you…

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Enormocast 290: Hayden Jamieson -Through the Valley of Darkness 1:26:56

26d ago1:26:56

1:26:56

On Episode 290 of the Enormocast, I sit down in a cool, dark hotel room on a bright and HOT day in Lander, WY with bigwall climber, Hayden Jamieson. Hayden and I both slumped into our chairs after escaping the 100 degree day outside and tried to gather ourselves for the interview, and that’s when … Continue reading "Enormocast 290: Hayden Jamieson …

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#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success 35:11

30d ago35:11

35:11

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee. In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significan…

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S9 E3: Tactical Fourplay: How to Hit 100K 50:57

1M ago50:57

50:57

Ready for a masterclass in DTC tactics? Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the m…

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#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth 37:29

1M ago37:29

37:29

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her jour…

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S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President) 46:09

1M ago46:09

46:09

Cookware doesn’t have to be boring. And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least …

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#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier 38:17

1M ago38:17

38:17

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…

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Enormocast 289: Smith Curry – A Climber Boy Can Survive

1M ago

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On Episode 289 of the Enormocast, I connect to Nashville, TN to talk to climber and musician Smith Curry. Smith is one of the busiest session players in Music City on dobro and pedal steel. He also happens to be a veteran climber with big walls, first ascents, and alpine gnar under his harness-belt. Smith … Continue reading "Enormocast 289: Smith C…

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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair) 1:01:31

1M ago1:01:31

1:01:31

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC su…

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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions 55:30

2M ago55:30

55:30

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…

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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann 30:10

2M ago30:10

30:10

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…

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Enormocast 288: Don McGrath – The Vertical Mind Returns 1:05:58

2M ago1:05:58

1:05:58

On Episode 288 of the Enormocast, I reunite with Don McGrath, the author of the book Vertical Mind. Don appeared nearly a decade ago on the podcast, and his book on the mindset of climbing has never left the conversion. Don has spent the last 10 years learning even more about overcoming the hurdles our … Continue reading "Enormocast 288: Don McGrat…

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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews 38:35

2M ago38:35

38:35

You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute ne…

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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens 38:53

2M ago38:53

38:53

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…

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S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil) 1:04:24

2M ago1:04:24

1:04:24

Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into t…

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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders 50:26

2M ago50:26

50:26

David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…

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S8 E10: Nik Grills OpenStore About Their Secrets to Success 49:16

2M ago49:16

49:16

You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different…

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Enormocast 287: Mo Beck – A Certain Version of Fine 1:29:41

3M ago1:29:41

1:29:41

On Episode 287 of the Enormocast, I connect with Paraclimbing champion, Mo Beck. Mo was born with one hand, and her parents were determined to make sure she was ready for challenges of life like any other kid. When Mo ran into a camp counselor that told her that she didn’t HAVE TO climb if … Continue reading "Enormocast 287: Mo Beck – A Certain Ver…

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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth 39:24

3M ago39:24

39:24

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…

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S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why 45:53

3M ago45:53

45:53

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. Wha…

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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles 51:12

3M ago51:12

51:12

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…

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S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target 38:21

3M ago38:21

38:21

Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-a…

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Enormocast 286: Didier Berthod – Facing the World (Part 1) 1:27:48

3M ago1:27:48

1:27:48

On Episode 287 of the Enormocast, I connect through to America’s hat with Swiss crack-master, Didier Berthod. You might have heard about Didier from his recent send of Cobra Crack. The media mentions Didier disappearing from climbing for 10 years, returning to slay the Cobra, yada, yada, but that Didier’s completion of the Cobra has … Continue read…

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Enormocast Tweener: Didier Berthod – Facing the World (Part 2) 55:38

3M ago55:38

55:38

In the early 2000s, Didier Berthod was the best crack climber in the world, then he dropped out of climbing and essentially disappeared from the world. When we left Didier Berthod in Facing the World Part 1, he had emerged from monastic life, contacted the daughter he had never seen, and returned to climbing. In … Continue reading "Enormocast Tween…

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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again) 42:51

3M ago42:51

42:51

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel tu…

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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter 36:52

3M ago36:52

36:52

Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…

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#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship 55:42

3M ago55:42

55:42

Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…

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S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies 33:18

3M ago33:18

33:18

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to …

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From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand 49:18

4M ago49:18

49:18

Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…

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S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels 44:19

4M ago44:19

44:19

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand …

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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine 49:52

4M ago49:52

49:52

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…

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Enormocast 285: Nico Favresse – Mad to Live 1:38:27

4M ago1:38:27

1:38:27

On Episode 285 of the Enormocast, after long last, I connect with Belgian rock-climber and alpinist, Nico Favresse. Nico is certainly a contender for the most experienced expedition rock-climber of all time. Perhaps only rivalled by his ubiquitous partner, Sean Villanueva-O’Driscoll? Nevertheless, Nico is an all-arounder who has tackled the biggest…

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S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy) 54:55

4M ago54:55

54:55

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways …

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#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant 1:22:44

4M ago1:22:44

1:22:44

Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…

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S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano 31:08

4M ago31:08

31:08

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC …

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#321 - How Mila Nailed Success: The 20 Million Dumplings Club 42:28

4M ago42:28

42:28

Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding. This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast o…

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S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game) 34:27

4M ago34:27

34:27

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyz…

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#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré 46:41

4M ago46:41

46:41

In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares…

1
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies 57:06

4M ago57:06

57:06

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the …

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#319 - From Building a 9-Figure Menswear Brand to Redefining Baby Monitors 47:40

5M ago47:40

47:40

In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketi…

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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands 41:48

5M ago41:48

41:48

Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This st…

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Enormocast 284: Emma Twyford – Getting on With It 1:25:41

5M ago1:25:41

1:25:41

On Episode 284 of the Enormocast, we connect across the pond to North Wales in the U.K. and into the living room of Emma Twyford. Emma is a pioneering woman in that rarified air of hard, desperate trad that only the old country can serve up. She is the first British woman to climb 9a … Continue reading "Enormocast 284: Emma Twyford – Getting on Wit…

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Enormocast 283: Clint Helander – To Live in Hearts We Leave Behind 1:16:17

5M ago1:16:17

1:16:17

On Episode 283 of the Enormocast, I sit down in a hotel in Munising, Michigan at the Michigan Icefest with Alaska-based alpinist, Clint Helander. What with the Chris Kalous Dance Party and the last call nightcap(s) at a bar literally called Whisky Dick’s, it had been a long night and an early morning for both … Continue reading "Enormocast 283: Cli…

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Nik Sharma พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

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