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The CPG Guys

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The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com
 
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CPG Insiders

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CPG Insiders

Mark Young, Robb Taylor

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
 
Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.
 
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CPG & CBD University Podcast

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CPG & CBD University Podcast

Global Widget, LLC

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The CPG & CBD University Podcast, produced by Global Widget, LLC, is intended for audiences who are interested in learning more about CBD, health and wellness products. Each podcast episode will examine the burgeoning industry, including the latest news and trends, information around the sourcing, manufacturing, testing and distribution of CBD, health and wellness products, and any new product details from Global Widget’s in-house and private label brands.
 
Evolve CPG is an online community and podcast committed to evolving the consumer packaged goods industry because we believe that better products, brands, and leadership are not only possible, but necessary if we want to live in a better world. /// Through interviews with innovative entrepreneurs, purpose-driven marketers, and other brilliant brand leaders we hope to uncover the best practices for using business as a force for good. /// Our host, Gage Mitchell, is the founder of Modern Specie ...
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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show series
 
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization Follow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walma…
 
Content Outline: Segment 1: Siena tells us about where she is and what they do. she does. They have found a way to use data to help their clients understand the unpredictable. They work specifically with brands that want to learn about how their brands move in market. Consumer test / quantitively testing – how well the story that they are telling i…
 
Today we’re speaking with Kaitlin Mogentale, founder of Pulp Pantry, about identifying a problem to solve, asking for help along the way, and leaning into opportunities even if they're intimidating. Pulp Pantry transforms scraps into snacks by utilizing overlooked resources in our food system, or upcycled ingredients. They are made more sustainable…
 
Today is our second episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations A couple weeks ago we covered operations, so be sure to check out that episode, and today's subject is hiring for sales. When is it time to hire a full-time sales person? How do brokers fit into the picture? How…
 
Global Widget is proud to partner with Eurofins Scientific, whose mission it is to contribute to global health and safety by providing customers with high-quality laboratory and advisory services. On Episode 125, Vanessa Snyder, Business Development Director, discusses the services Eurofins provides to its customers and the measures it takes to be …
 
Jason Azevedo is the Chief Strategy Officer at the Manufacturing Revitalization Corporation of America (MRCA), which seeks to breathe new life into American manufacturing. He is also the CEO at Advoque, Instrument Graphics, and Mosaic. Jason is an expert in the field of business development, having worked on projects with global brands such as Cost…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on…
 
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely com…
 
This week we are joined by Kate Fosson, Co-Founder, and CEO of Brand Pollinators, about the experiences and knowledge we collect during a long journey, and how she's using her unique combination of skill sets to help brands scale sustainably. Brand Pollinators tells your brand story, connects you with more customers, and helps you scale sustainably…
 
Part 4 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. Just in time for summer, this episode is all about field marketing - interns, in-store demos, events, guerrilla marketing, grassroots marketing, and more. You may know Seth as the co-founder of Honest…
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Taj Peeran, VP of Digital, Commerce & Brand Engagement at Reckitt Rahul Kumar Singh: Co-Founder at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid…
 
In this week’s episode, we're speaking with Matt D’Amour and Linwood Paul, Founders of Subtle Distinctions, about how the process of lifestyle design can help us achieve our dreams and therefore live our best lives. Subtle Distinctions cultivate thoughtful leaders from the inside out. Direct your destiny here: https://subtledistinctions.com/ Find m…
 
This is the first episode in our new "First Hire" series where we'll talk about making first hires in marketing, finance, sales, and operations, and today's subject is hiring for operations. When is it time to make the leap to a full-time operations person? When should you use a consulting firm? How do you find the right fit for your company? Here …
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Ajay Bam, CEO & Co-Founder at Vyrill John Casey, Director of Business Development at Vyrill This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as vide…
 
Segment 1: The guys dig into the two distinctive styles of entrepreneurs that there are. Understanding WHO you are, can help you understand which type you might be, and plan to be successful. You will always function at your best when you are being true to yourself. Segment 2: Elon Musk – Hard Core Risk Taker – type of entrepreneur. Mark goes into …
 
In today’s episode, we speak with Allyson Bartlett, Director of Brand and Marketing for 1% for the Planet, about why and how companies and individuals are formalizing their commitment to the planet in ways that does good, feels good, and makes good sense. 1% for the Planet is a global organization that certifies environmental giving. Find more: htt…
 
Most of us know the term SKU for stock keeping unit, but I'm excited to introduce you to a SKU that's actually a program with opportunities for our Startup CPG community members! Today we get the chance to talk with Emily Kealey and Michelle Breyer from SKU, a world-class accelerator driven by a community of the nation’s top CPG leaders, successful…
 
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. Thi…
 
To be an industry leader in everything gummy manufacturing, it’s takes innovation. Global Widget recently launched its innovation team, featuring members of our marketing and formulation team to study emerging product trends and incorporate the latest functional ingredients into our gummy formulations. Formulators Jessica Quinn and Sara Brown are j…
 
The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Or…
 
Today, we welcome Radhika Manwani, Associate at Sieo, to talk about their hybrid venture studio and marketing agency model. Also, we dive into the lessons learned while developing, launching, and growing a new product brand during the COVID-19 pandemic. Sieo builds and grows impactful companies. Learn more: https://www.sieo.io/ Find more about Mode…
 
Today is Part 3 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about sustainability, planet-based commitments, and Earth Month. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Foun…
 
The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.ai Follow Miro Dimit…
 
Today's Show - Segment 1: There is Doom and Gloom in the air. Just listen to the news these days, it would be very easy for people to get depressed with everything going on. But despite all that, it is still a great time to be alive, and be in business. There are fortunes to be made. Labor shortage, customer service, figure out how to deliver these…
 
As gummies become more and more popular with consumers for their health and wellness needs, this episode, as a part of our Gummy Central® series, examines the hot trend in the gummy industry of sugar-free gummies. Global Widget formulators Zach Burrell and Jessica Quinn discuss one of the hottest trends in gummies and how the formulation of gummies…
 
The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control pro…
 
In today’s episode, we are joined by Douglas Raggio, Founder of Pass the Honey, about understanding biases and blind spots, and the necessity of being in it for the long haul if you're trying to change the system. Pass the Honey does raw honeycomb you can snack on. Find more: https://passthehoney.com/ Find more about Modern Species: https://moderns…
 
Based on latest Torrance test data, 85% of today's children are less creative than their 1980s counterparts. CPG industry veterans Erin Fasano and Liz Seelye realized that part of the problem is old thinking when it comes to what kids eat and drink. They started dreaming up drinks and snacks with their kids to bring imagination back to lunchboxes a…
 
The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics servic…
 
iSee Store Innovations is a design and manufacturing company that develops innovative retail solutions for the convenience store and grocery industries. Melissa Vonder Haar is the Marketing Director and joins this episode to discuss her family’s history in the convenience store industry and how her father, Joe Vonder Haar, founded iSee Store Innova…
 
In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better, to talk about plastic pollution, sustainable alternatives, and the difficulties entrepreneurs face when they want to bring change to the market. Boxed Water is Better is a sustainable alternative to plastic water bottles and aluminum cans for the gra…
 
The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https:…
 
Rohit Sabnis joins us to give an introduction to Prop 65 regulation, which applies to consumer products sold into California via retailer, Amazon, eCommerce, etc. Ro is a Partner at Keller & Heckman, an internationally renowned law firm with a broad practice in the areas of regulatory law, public policy, and litigation. Listen in as Ro covers the b…
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerc…
 
Safe Harbor Financial helped pioneer cannabis banking. In November 2012, Colorado voters passed amendment 64, legalizing the sale and use of recreational marijuana. As a result, entrepreneurial businesses focused on cannabis products grew just as fast as the unprecedented consumer demand for recreational marijuana. In response to this new and growi…
 
In this episode, we are joined by Pallavi Pande, founder of Dtocs, to talk about the importance of pursuing something you’re passionate about, and the challenges of being a mompreneur. Dtocs makes compostable tableware from naturally fallen palm leaves. Find more information about them here: https://dtocs.com/ Find the Key Points of the Episode on …
 
The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education. Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/ Follo…
 
Today we continue our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about innovation. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of …
 
Welcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become. Content Outline: Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things.…
 
Ian Garlic is the Founder of STORYCREWS.COM, the ultimate resource for video storytelling. Ian has built a career in multiple forms of media, including his online video marketing consultancy. He has worked with service-based clients, from lawyers to SaaS companies, to blend SEO with storytelling and engage new customers. He is also the CEO of authe…
 
The CPG Guys, Sri & PVSB, are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/c…
 
CSP is committed to being the industry leader in publishing and media innovation. Hannah Hammond, associate editor covering packaged beverages and tobacco, joins our podcast to discuss the latest news surrounding the convenience store industry. Hammond reviews the educational resources CSP offers retailers and convenience store chains through its w…
 
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