CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !
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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and me ...
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Artists represented by the Caroline Pagès Gallery discuss their pieces, work process and influences.
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CPG Guys Fast Forward
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire? We'll ...
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Join me, Casey Gutteridge, owner and director of CPG Media, as I unveil the driving force behind this exciting journey. Discover my personal journey, the motivation behind crafting this podcast, and the ultimate mission it holds: to empower fellow photographers with invaluable business insights, boosting their confidence, clientele, and earnings. Get ready to embark on a transformative ride towards photographic success and financial growth. Remember, Kindness is King! Thanks for listening Ke ...
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a su ...
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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Beyond the Sale: Why Purpose Driven Brands Win
1:17:34
1:17:34
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1:17:34In today’s episode of CPG Insiders, Justin is joined by J+H’s Creative Director, Paul, to dive into a growing industry trend—brands searching for deeper purpose beyond selling products. With consumers increasingly making purchasing decisions based on alignment with their values, businesses can no longer rely on surface-level messaging or marketing …
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116 Curious about...Knowledge Management Systems in the Contact Center & its Emerging Role Today w/Vicki Brackett, Chief Knowledge Officer|Knowledgely
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20:05🔍 This week, I’m looking into the world of knowledge management systems in the contact center and its emerging role today. My guest on Episode #116 of the @my curious colleague podcast is my colleague, @Vicki Brackett, Chief Knowledge Officer at @Knowledgely. We also touch on how AI and modern frameworks are reshaping knowledge bases and making cus…
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#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel
30:38
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30:38In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space. Ben shares how AI tools like Claude have revolutionized his email marketing, product development, a…
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The Big Picture with Danone's Christian Stammkoetter
54:07
54:07
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54:07This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, g…
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Founder Feature: Breanna and Jared Golestani of Kokada
41:42
41:42
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41:42In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Breanna and Jared Golestani, the co-founders of Kokada, to discuss their journey from a kitchen experiment during the pandemic to launching a nationally distributed brand. As a husband-and-wife duo, they share how their love for food (and each other) led to the creation of the…
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BONUS: 2025 Shelfie Awards are Here!
36:10
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36:10In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The Shelfie Awards, the biggest free awards program for emerging CPG brands. Now in its fifth year, the Shelfies offer small brands valuable visibility, credibility, and connections with ret…
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115 Curious about...Getting to know CX industry group's (SOCAP) Board Chair Nicole Nutile a bit Better & her 2025 Vision.
20:47
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20:47👑In this podcast episode #115, @Nicole Nutile, Board Chair of SOCAP for 2025, shares insights about the consumer affairs industry's future, the role of technology, and the upcoming major shifts for @SOCAP. With a focus on embracing technology, AI, transparency, and accessibility, SOCAP aims to create a more impactful, streamlined experience for its…
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#182 - Rewind: How to Crush Expo West
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56:32Let’s rewind, refresh, and get you ready for this year’s Expo West! 🎉 This episode originally aired in February 2024, but trust us—the insights are still absolute gold. Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, C…
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Super Bowl 2025 Ads Recap
1:00:40
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1:00:40In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrate…
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Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB
40:50
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40:50PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Li…
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Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi
34:43
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34:43In this episode of The Startup CPG Podcast, Grace Kennedy chats with Ehime Eigbe-Akindele, founder of Sweet Kiwi, a frozen whipped Greek yogurt brand that combines functional nutrition with irresistible taste. Ehime shares her inspiring journey from working in bankruptcy litigation at Citigroup to creating a delicious and nutritious product. She ta…
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Bonus: Tariffs 101 with Aaron Alpeter
23:39
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23:39In this bonus episode of The Startup CPG Podcast, Daniel Scharff sits down with supply chain expert Aaron Alpeter, founder of Izba, to break down the latest tariff changes and what they mean for CPG brands. With new tariffs potentially impacting goods from Mexico, Canada, and China, Aaron explains the potential ripple effects on supply chains, pric…
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Retail Media Executive Education May 2025 with Cornell University's Dan Hooker
48:12
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48:12The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sr…
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114 Curious about...Boosting your Lead Engagement thru Text & Chat in Higher Education w/Bill Hartford, VP of Business Development | The Connection Company
24:23
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24:23👨🏼🎓 This week, I had an insightful conversation with Bill Hartford, VP of Business Development at The Connection Company, on how text and chat technologies are supporting student enrollment in higher education. We explored how text and chat platforms are transforming the way colleges and universities engage prospective students and boost enrollmen…
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Build Your Life's Operating System: Clarity, Focus + Purpose
55:09
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55:09In today’s episode of CPG Insiders, Mark +Justin are joined by Coach Bob Shenefelt to talk about cutting through the noise—both in business and in life. Visionaries and entrepreneurs are constantly bombarded with distractions, making it easy to feel scattered and stuck. Coach Bob, author of Unscatter the Chatter, shares his insights on how to break…
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#181 - Buyer Spotlight: John Lane, Category Manager at Raley's
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45:12In this episode of the Startup CPG podcast, Daniel Scharff is joined by John Lane, Category Manager for Snacks & Commercial Bread at Raley's, a division of The Raley's Companies (formerly Pantry buyer), to explore the evolving grocery landscape and the secrets behind Raley's success as a trusted grocery store chain for nearly 90 years. John shares …
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Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman
41:37
41:37
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41:37The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry. Find Andrew Lipsman on Linkedin at…
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Founder Feature: Brian Bethke of BEAR Maple Farms
37:37
37:37
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37:37In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Brian Bethke, founder of BEAR Maple Farms and winner of the 2024 Shelfie Award in the drink category. Brian shares his inspiring journey from building amplifiers for rock legends like Pearl Jam and Lenny Kravitz to creating a one-of-a-kind functional beverage featuring ginseng…
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The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI
53:44
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53:44The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching live…
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#180 - Meet the Startup CPG Editor: Caitlin Bricker
38:37
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38:37In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying and now to the editorial world. Caitlin shares her passion for finding purpose-driven brands, her insights into the evolving CPG ecosystem, and her unique perspective shaped by perso…
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Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche
44:31
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44:31The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live. Find Liz Roche on Link…
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Founder Feature: Jana Goodbaum of Happy Wolf
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38:35
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38:35In this episode of The Startup CPG Podcast, Grace Kennedy chats with Jana Goodbaum, co-founder of Happy Wolf, a snack company revolutionizing toddler and kids' snacks with their "wildly simple" refrigerated bars. Jana shares her journey from advertising executive to entrepreneurial mom, driven by the frustration of limited healthy snack options for…
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Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch
50:46
50:46
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50:46The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin a…
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CPG Survival Guide to the Trump Administration
47:52
47:52
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47:52In today's epsidoe of CPG Insiders, Mark + Justin discuss the major shifts coming to the CPG industry in 2025. With a new administration bringing regulatory changes and a push for healthier food options, brands must be prepared to adapt. They cover everything from new health-focused policies to evolving retail strategies and the rising influence of…
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#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods
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33:13In this episode of the Startup CPG podcast, Daniel Scharff dives into the strategies and challenges of bootstrapping with three inspiring founders who have transformed bold ideas into thriving businesses—all without outside funding. Ryan Hansen, co-founder of Hazards Hop Water, shares how he scaled a six-figure non-alcoholic beverage brand by targe…
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113. Curious About... My "5 Musings" on Consumer Relations Past and Look Ahead w/Denise Venneri, Host & Creator | My Curious Colleague
8:46
I'm thrilled to share the latest episode (#113) of the @My Curious Colleague podcast…. Join me for my (5) “Musings” where I look back and reflect forward on consumer engagement..! • The Importance of a Seat at the Table: Why consumer focus is now non-negotiable for brands. • The Rise of New Channels: Exploring the impact of ratings and reviews as t…
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Founder Feature: Becca Wright of Piedmont Pennies
36:04
36:04
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36:04In this episode of The Startup CPG Podcast, Grace Kennedy sits down with Becca Wright, the founder of Piedmont Pennies, to discuss the journey of turning a cherished family recipe into a thriving business. Becca shares the story behind her signature bite-sized cheesy biscuit crackers, inspired by her granddad’s recipe from North Carolina, and how s…
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The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker
39:02
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39:02The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driv…
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#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)
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37:38In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Sean Goldsmith, co-founder of The Zero Proof, the largest online direct-to-consumer retailer of adult non-alcoholic beverages. Sean shares insights into the booming non-alcoholic beverage market, exploring trends like Dry January, the rise of wellness-driven consumer habits, …
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Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque
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46:29The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the onlin…
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Founder Feature: Nikki Seaman of Freestyle Snacks
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29:43In this episode of The Startup CPG Podcast, Grace Kennedy welcomes Nikki Seaman, founder and CEO of Freestyle Snacks, to discuss the journey behind reimagining olives as a premium, convenient snack. Nikki shares her inspiration for launching Freestyle Snacks during the pandemic, identifying a gap in the market for fresh, flavorful olives packaged f…
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Shaping food policy and retail industry advocacy with FMI CCO Mark Baum
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53:44
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53:44The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching live…
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112 Curious about...Supporting Mental Health thru Mindfulness in the Contact Center for Agents w/Beryl Krinsky | Founder of B.Komplete Corporate Wellness
24:56
24:56
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24:56I'm thrilled to dedicate my first podcast episode of 2025 of the My Curious Colleague Podcast to Front Line Agents in the Contact Center. 🌟 This week, I sat down with @Beryl Krinsky, Founder of @B.Komplete to explore mindfulness practices and their role in supporting mental health, especially in high-stress environments like contact centers. From n…
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#177 - Finding Your Co-Man: Lance Schwarzkopf of Copack
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56:50In this episode of the Startup CPG podcast, Daniel Scharff and Lance Schwarzkopf take us behind the scenes of launching a food or beverage product. They break down the complexities of working with contract manufacturers, or "co-mans," to transform a concept into a market-ready product. Daniel and Lance share essential steps for emerging brands, fro…
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The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2
57:59
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57:59The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work toge…
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