”The Design Imposter” podcast, hosted by Jessica Valis and Monique Jenkins, is your go-to resource for creative professionals and aspiring entrepreneurs looking to conquer self-doubt and imposter syndrome in the world of visual design, branding, marketing, communication, social media, and beyond. Join us, the co-founders of The Creative Circle Collective, as we delve into candid conversations about graphic design, freelancing, entrepreneurship, agency ownership, pricing strategies, logo desi ...
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Looking for ways grow your natural food or farm business? Find actionable tips and insights from Food Brand Strategist Katie Mleziva to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. This helps you build a business you love and make meaningful connections with your ideal audience, your team, buyers, suppliers, influencers, and investors. Continue the conversation by joining the free Real Food Brands Marketing Rou ...
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From the hilarious, poignant, and extremely relatable minds of Ayanna Dutton and Delaila Catalino, Non-Corporate Girls is a podcast about Creativity, Cultivation, Collaboration, and Change. Join them as they navigate their side ventures along with full time jobs literally connecting the dots where 9-5 & 5-9 meet. Whether giving their point of view on career growth, financial literacy, entrepreneurship or self-care, Ayanna and Delaila invite special guest experts to weigh in. To tie in curren ...
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117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach
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In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures y…
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116. How Trying to Build Your Food Brand Could Be Holding You Back
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Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…
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#32: From RFP to Proposal: Tips for New Agencies and Freelancers
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Is your RFP proposal process overwhelming and fruitless? Discover the strategy to secure more wins! Delve into the intricate world of Requests for Proposals (RFPs) in this episode of "The Design Imposter," with Monique Jenkins and Jessica Valis. If you've ever wondered how successful agencies secure new clients, this episode is a must-listen. Moniq…
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#31: Navigating Race, Parenthood, and Professional Support
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Do you feel alone and underrepresented at your job? Join us as we dive deep into a heartfelt conversation about the intersection of race, parenthood, and professional life in a post-COVID world. Black UX Labs founder Amber Fields joins Jessica Valis and Monique Jenkins. Together they share personal stories and candid reflections on the unique chall…
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115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
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Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…
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#30: Hiring & Firing: A Manager’s Perspective
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How many strikes are too many before it’s time to let someone go? Dive into the tough decisions behind hiring and firing from a manager's perspective in this episode of The Design Impostor. We discuss the ups and downs of building and maintaining a team, from interns to business partners. Tune in for a candid conversation that every manager and asp…
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#29: SEO, Reddit, & AI
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Is SEO a scam? No, it’s just a lot more complex than blogging and keywords. In this episode, Jessica Valis and Monique Jenkins, discuss SEO with Edan Ben-Atar and dive into what makes SEO challenging: the advent of AI and Google’s secret weapon: Reddit! Edan highlights the evolving nature of Google's algorithms, which increasingly prioritize organi…
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#28: Grad School for Creatives: Alumni Insights from the University of Baltimore
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Do you feel stuck in your career? Looking for ways to advance? Wondering if a masters degree in publishing, design, marketing or writing will take you to that next level? Join Jesica Valis and Monique Jenkins as they reunite with former classmates from the University of Baltimore and delve into their journeys before, during, and after pursuing a Ma…
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114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)
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Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…
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#27: Designing Within Giants: Leading UX in the Corporate World (Part 2)
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Join us on "The Design Imposter" as hosts Monique Jenkins and Jessica Valis chat with two awesome UX leaders, Bri-anna Lewis and Kellie Porter, about what it's like to be in charge of design at big companies. They'll talk about how they make sure everyone works well together, how they keep their design teams happy and creative, and what they do whe…
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#26: Designing Within Giants: Navigating Big Organizations as a Creative (Part 1)
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In the vast expanse of corporate landscapes, where do designers find their place? This episode of "The Design Imposter," hosted by Monique Jenkins and Jessica Valis, ventures into the heart of large organizations to uncover the challenges and opportunities that await creative professionals. From the nuances of corporate culture to the dynamics of l…
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#25: The Cost of Being a Freelancer + Entrepreneur
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You just signed your first client and are ready to cash in that check! But wait! Have you covered all your expenses as an agency owner or freelancer? In this episode of The Design Imposter Podcast, Jessica Valis and Monique Jenkins break down some of the basic and unexpected costs associated with being your own boss. From simple $10/m subscriptions…
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#24: Behind the Mic: Starting a Podcast with Evan Dvorkin
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Have you thought of starting your own podcast? Join co-hosts Jessica Valis & Monique Jenkins as they discuss podcasting with the producer of the Design Imposter Podcast—Evan Dvorkin from Your Social Gathering. Evan shares stories about his journey into podcasting and a few insights into the world of podcast hosting and marketing. Want to learn more…
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#23: Career Crossroads: Job Changes + Entrepreneurship
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Have you had entrepreneurship on the brain? On this episode of the Design Imposter, Jessica and Monique discuss corporate work culture, feeling validated in your work, and acknowledging the budding entrepreneur within. Their discussions include knowing when it's time to quit and key steps like building community support, having a financial plan, de…
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#22: Saying No to a Client: Setting Boundaries in Creative Work
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This invaluable episode focuses on the importance of learning to say 'no' to maintain work-life balance, avoid overcommitting, and ensure high quality output. Key topics cover setting boundaries, mental health impacts, client fit evaluation, alternatives like referrals, family prioritization, transition costs of switching tasks, and getting comfort…
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113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
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In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searchi…
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#21: Creative Burnout for Designers
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Feeling uninspired, unmotivated, or like a total imposter when it comes to your current design assignment? In this episode, Monique & Jessica discuss the signs of burnout and get vulnerable with their own stories, struggles, and failures. They share methods to overcome burnout, like taking breaks, traveling, or simply asking for help. Recognize bur…
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112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
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The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your b…
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#20: Entrepreneurial Goals for 2024
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Have you added business goals to your list of New Year’s resolutions? In this episode of the Design Imposter, Monique and Jessica reveal their personal and professional goals for the new year. From hitting more listeners and increasing marketing for the podcast to setting income goals for the Creative Circle Company, they reassure listeners that it…
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#19: Navigating Disagreement with a Client
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It’s the moment of truth—the design reveal! But the client hates it! How do you handle the criticism and feedback on your design? Join co-hosts Monique and Jessica on The Design Imposter Podcast for an insightful discussion on handling client feedback. In this episode, we delve into the complexities of dealing with clients who are not satisfied wit…
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#18: Identifying the Red Flags of a Terrible Client
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Feel undervalued by your clients? Join us on The Design Imposter Podcast for a crucial discussion on recognizing when a client or project might not be the right fit. In this episode, we explore the early warning signs, from unclear goals to disrespect for your expertise. We delve into communication breakdowns, such as lack of responsiveness or over…
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#17: Defining a Niche + Identifying Your Ideal Client
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Discover the art of defining a niche in our latest episode of The Design Imposter Podcast. We delve into the essential steps of identifying strengths, researching the market, aligning with audience needs, and refining your idea. This episode not only guides you through the process of niche development but also gives an inside look into how The Crea…
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#16: Black Friday/Cyber Monday Deals for Designers
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Not sure where to look for designer Black Friday/Cyber Monday deals? Prep your wallet as Monique and Jessica divulge their not-so-secret design must-haves. Whether a graphic designer, website or UX designer, or aspiring entrepreneur and agency owner, here are resources they’ve snagged along their journey. From software discounts to office supply ba…
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#15: Proposal Writing Strategies for Freelance Designers
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Nervous to send that next big proposal? On this episode of the Design Imposter podcast, hosts, Monique and Jessica, discuss their proposal building strategies. They explore various programs for building templates and their unique applications. From Adobe and Google to all-in-one CRMs, and they’ll share the pros and cons of these platforms. If you’r…
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#14: Free Branding Strategies for Professionals
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Starting a business and don't have the capital to splurge on a designer or marketing agency? We've got a few tricks and tips to keep your business brand professional without spending hundreds (or thousands) of dollars on a designer or designer programs like Adobe. Choose company name and purchase domain Set up professional company email accounts on…
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#13: Must-Have Chrome Extensions for Designers
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Looking for design shortcuts to make life easier while using Chrome? Jessica and Monique are back to spill the tea on Chrome extensions that will revolutionize the way you work! Loom for Asynchronous Video Tutorials UX Check for Heuristic Analysis Tango for Interactive Instructions Identifying Fonts with WhatFont and FontNinja QuillBot for Rewritin…
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Keep your opinions to yourself! The role of politics in business. Join Jessica Valis & Monique Jenkins in this thought-provoking episode as we dive deep into the world of posting political views on your business social media accounts. Social media has become a powerful platform for self-expression and political discourse. But is it a double-edged s…
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#11: 3 UX Tips for New Designers
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Join Monique, a seasoned UX designer, as she reveals her top three UX tips gained over the course of her career. Jessica, co-host, who often feels like a UX impostor, is all ears and eager to bridge the gap in her own design process. They go into detail on why knowing your audience is critical, why simplicity and consistency are your greatest frien…
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#10: 5 Signs It’s Time to Redesign Your Website
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Have you invested in a website only for it to sit dead in the water, generating zero leads? In this episode of Design Imposter, hosts Jessica Valis and Monique Jenkins delve into the critical topic of recognizing when it's time to revamp your website to boost lead generation. As business owners, it's vital to ensure your website is a powerful tool …
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#9: Representation in Design: The Ethical Dilemmas of Diversity and Inclusivity
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In this enlightening episode of The Design Imposter Podcast, hosts Monique Jenkins and Jessica Valis embark on a crucial conversation about representation in design. They explore the significance of this topic, emphasizing that representation goes beyond race, encompassing demographics like age, religion, education, and gender. Monique passionately…
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#8: Networking SUCKS: The Necessary Evil that Grows Your Business.
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Would you rather be eaten by an alligator than speak to complete strangers? Welcome to the world of business networking. Join Jessica Valis & Monique Jenkins as they talk about the various networking platforms and strategies. From attending in-person networking events, building social media connections, and attending online webinars to leveraging e…
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#7: What We Wish We Knew: Lessons for New Business Owners
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Is the fear of failure stopping you from launching your business? Join Jessica Valis and Monique Jenkins as they discuss what they wish they knew when they first started their design agencies. From questioning the too-good-to-be-true offers to offloading tasks early on, they share relatable insights that anyone, regardless of industry, can take awa…
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#6: Visual Design & the Starving Artist
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What is visual design? And is it a practical career? Understand the basics of visual design and discover a refreshing perspective on embracing a career path in arts and design in this episode of The Design Imposter Podcast. Hosts Jessica Valis and Monique Jenkins challenge the age-old notion of the "starving artist" by framing visual design as more…
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AI is shaping the future of marketing. Join us as we explore Jessica Valis' top 3 AI tools for marketing, dissecting their advantages and drawbacks. Alongside co-host Monique Jenkins, they engage in a thought-provoking discussion around the ethical considerations tied to AI use and its impact on authentic brand voices. From the practical benefits t…
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#4: How to Find Your First Client
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Don’t know where to start when looking for your first client? In this episode of The Design Imposter Podcast, hosts Jessica Valis and Monique Jenkins uncover effective methods for securing your first client. This episode is tailored for both creatives and non-creatives alike and explores methods such as attending networking events, portfolio buildi…
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#3: Pricing Strategies for Freelance Designers + Entrepreneurs
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Are you undercharging for your work? Which pricing strategy is best for you? Join hosts Monique Jenkins and Jessica Valis as they discuss the often uncomfortable but crucial topic of pricing strategies. With real client stories as a guide, they navigate the tricky path of setting fair prices while avoiding common pitfalls like undercharging, overde…
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#2: Unmasking Imposter Syndrome
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In this episode of The Design Imposter Podcast, hosts Jessica Valis and Monique Jenkins take a candid look into the often unspoken struggle of imposter syndrome within the realm of business and design. They help listeners identify the various types of imposter syndrome and open up about their personal encounters with feelings of inadequacy and self…
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#1: Welcome to the Design Imposter Podcast
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Welcome to the inaugural episode of The Design Imposter, the podcast that delves into the dynamic world of imposter syndrome, design, and its transformative power across industries. In this episode, we have the pleasure of introducing your co-hosts: Monique Jenkins, the visionary founder of J.Kins Creative, a groundbreaking design agency committed …
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Ep 123 - The Evolution of NCG
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The ENDDDD OF AN ERAAA or not! It kinda feels that way, but what we can say is that recording 123 episodes to date has been an accomplishment the Non-Corporate Girls never saw happening. Single-handedly it is a milestone both Ayanna (@the_aya_brand) and Delaila (@missdelailac) committed to more than any other and now it’s onward. This next phase of…
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Ep 122 - Life's A Pitch with Tequilla White
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When you think of Social Impact you have to mention Tequilla White (@tequilla.white), she is who amplifies the voices behind the brands she represents. It is no wonder why she has features in publications such as The Wall Street Journal, People, The Hollywood Reporter and press runs that include PIX11 and Good Morning America to name a few. One thi…
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Ep 121 - Knowing Your Season For Redirection
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You are exactly where you need to be. That statement can offer comfort when you feel your planned-out life suddenly takes a turn. Ayanna (@the_aya_brand) and Delaila (@missdelailac) are here to remind you that your season of redirection is a part of the plan. As we navigate life's obstacles and sharpen our intuition we start paying attention to the…
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Ep 120 - Building Inclusive Communities w/ DEI Executive Netta Jenkins
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In this episode, the Non Corporate Girls, Ayanna (@the_aya_brand) and Delaila (@missdelailac) sit with highly regarded Diversity & Inclusion expert Netta Jenkins (@netta.jenkins). Our guest brings a wealth of knowledge and experience to the table, having worked with some of the biggest names in the industry. Join us as we delve into the importance …
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Ep 119 - Unlearning Your Learnings: Redefining How You Pivot!
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In recent times there has been a huge shift in relationships of all kinds. As more people in our generation are seeking therapy awareness has increased causing the dynamic of personal, business, and romantic relationships to be looked at with a different lens. In this episode, the Non-Corporate Girls Ayanna (@the_aya_brand) and Delaila (@missdelail…
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Ep 118 - Luminate The Space You're In w/ Cate Luzio
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38:10
As founders it is always refreshing to catch up with a fellow founder. In this case the Non-Corporate Girls, Ayanna (@the_aya_brand) and Delaila (@missdelailac) had the amazing opportunity to catch up with Cate Luzio (@cateluzio), founder of Luminary, a space that provides educational resources and tools to empower professionals forward. Cate provi…
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Ep 117 - The Art of Conversation
1:03:28
1:03:28
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1:03:28
As you go further in your career communicating becomes more and more prevalent to your success. Ayanna (@the_aya_brand) and Delaila (@missdelailac) have learned through the growth of their brand that the art of conversation is so important to cultivate. From interviews to pitching they understand how clear their message needs to come across each ti…
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Ep 116 - Nothing Stops Her Agenda w/ Rhonesha Byng
42:36
42:36
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42:36
Rhonesha Byng (@neshasagenda) made time on her agenda to sit with the Non-Corporate Girls. We spoke about what it takes to scale and business and the lessons learned along the way. Rhonesha has been a CEO for almost a decade allowing her the opportunity to pour into her community and highlight women who are trailblazing their paths. She is passiona…
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Ep 115 - The Break Room: The Power of "No"
47:26
47:26
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47:26
The Power of NO, let’s all embrace it more. The Non-Corporate Girls are Back in the Break Room to discuss how empowering it is to reclaim our time and get intentional on how we choose to exert our energy and with whom. Ayanna (@the_aya_brand), Carla (@creneemonae) and Delaila (@missdelailac) take you back to some of the exact moments when saying NO…
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Ep 114 - Below The Belt Beauty Trends: A Discussion with Founder Monique Bivens
54:22
54:22
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54:22
When it comes to beauty trends we went to just the person who can give us the tea. Monique Bivens (@iambrazilianbabes), Founder and Owner of Brazilian Babes (@brazilianbabes_) had a chat with us about the standard of beauty and her impact on the industry. With 15+ years of experience, it has allowed her to ladder up to the Boss Babe she is. Underst…
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Ep 113 - Behind The Founders: Q&A
1:05:40
1:05:40
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We like to shake things up a bit at NCG. In the first ever of its kind our two hosts Ayanna (@the_aya_brand) and Delaila (@missdelailac) interview one another instead of a featured guest. The catch was that neither was able to view the questions prior and so each response shared is truly a testament from the heart to actual lived experiences. The e…
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Ep 112 - Real Estate Extraordinaire: Phillip Salem
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50:42
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50:42
At the intersection of real estate and fashion is Phillip Salem (@phillipownesalem), a power house on the scene who has used his background in fashion and insane network to catapult his career in selling dream homes to a top tier clientele. Of course your business besties had to get the tea and learn all about the success that Agent P has garnered …
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