พอดคาสท์ Herdify ชั้นนำ (2024)

1
Time to rethink the Christmas Baileys? 18:38

1y ago18:38

18:38

Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours are changing, and what impact that will have on retailers. Are people switching to lower-priced brands? Will there be a revolution on gifting? Is there…

1
The new car club community 23:57

1y ago23:57

23:57

Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new car. Looking at this through a behavioural science lens, what does this mean for consumer buying behaviour? And with purchases becoming more infrequent…

1
How to max your communities for post-summer travel 18:29

1y ago18:29

18:29

According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for marketers when it comes to thinking about shoulder season? Is there still time to market to those people who haven’t yet booked for September and beyond? And …

1
Human behaviour: influencing consumer change 36:53

1+ y ago36:53

36:53

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers. “What motivates us hasn’t changed in mille…

1
2023: the year of efficiency 34:15

1+ y ago34:15

34:15

We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of efficiency. In this week’s podcast, he chats to Tom about: why we need to lean into AI how the community of Samsung loyalists contribute to business gr…

1
Unlock the power of sustainable eCommerce 1:04:08

1+ y ago1:04:08

1:04:08

Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainability in eCommerce. Surely the two are opposing forces? It’s something we’ve grappled with at Herdify HQ. “Fundamentally, we need to consume fewer resou…

1
6 degrees of separation: The Kevin Bacon effect 20:02

1+ y ago20:02

20:02

What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewer social connections away from each other. The world of Hollywood has taken this one step further – you can searchhow many connections separate Kevin Ba…

1
The secrets behind data-driven creativity 52:04

1+ y ago52:04

52:04

On the podcast this week, hear from Mike Taylor… In his own words, a “recovering agency owner” and author of the upcoming book, “Marketing Memetics”. Tom, Ed and Mike go deep in 30 minutes. Is marketing art or science? Do ideas evolve in the same way that genes do? Is any idea ever original? Is creative optimisation the only lever left for performa…

1
The cool kids: Leading the herd astray 24:45

1+ y ago24:45

24:45

What makes one song a massive hit, and one a flop? What sets apart the popular kids? Why do 1 billion people own an iPhone, more than any other brand? It’s all to do with social proof. In this week’s podcast, Tom and Ed pick apart an experiment that answers these questions. Entitled “Leading the Herd Astray”, the study created an online music marke…

1
Performance Marketing World 2023: The wash-up 55:37

1+ y ago55:37

55:37

If you missed the two days of Performance Marketing World Unlocked, we’ve distilled it all into one hour! In this week’s The Grapevine podcast, Ed and Tom pull out the three hot topics of conversation… Cookies: how are marketers making the most of the data that’s left? Cross-platform attribution: what’s the answer? Will there ever be an answer? The…

1
How a conversation in the pub can drive 200x more sales than an ad 28:24

1+ y ago28:24

28:24

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks? In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world. These stats might surprise you ⬇️: 🔥27% sales are driven by WOM 🔥200 x more sales driven by WOM than traditional ads …

1
Mindful Chef: How to win the subscription box race 35:43

1+ y ago35:43

35:43

“Your brand is not what you put down on a piece of paper, it’s what people say about you” Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef. It’s one of the best conversations yet, and could have gone on for a lot longer! Here’s what …

1
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes 42:53

2y ago42:53

42:53

Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his bus…

1
Kicking off 2023 with Shopify, cookies & ecom collabs 37:30

2y ago37:30

37:30

This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report. As usual, the guys take a behavioural science view, and they don’t pull any punches! They talk about: How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’…

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1
The Grapevine

Herdify

1
Time to rethink the Christmas Baileys? 18:38

1
The new car club community 23:57

1
How to max your communities for post-summer travel 18:29

1
Human behaviour: influencing consumer change 36:53

1
2023: the year of efficiency 34:15

1
Unlock the power of sustainable eCommerce 1:04:08

1
6 degrees of separation: The Kevin Bacon effect 20:02

1
The secrets behind data-driven creativity 52:04

1
The cool kids: Leading the herd astray 24:45

1
Performance Marketing World 2023: The wash-up 55:37

1
How a conversation in the pub can drive 200x more sales than an ad 28:24

1
Mindful Chef: How to win the subscription box race 35:43

1
Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes 42:53

1
Kicking off 2023 with Shopify, cookies & ecom collabs 37:30

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