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Marketing x Analytics

Alexander Sofronas

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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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The Analytics Engineering Podcast

dbt Labs, Inc.

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Tristan Handy has been curating the Analytics Engineering Roundup newsletter since 2015, pulling together the internet’s best data science & analytics articles. Tristan and co-host Julia Schottenstein now bring the Roundup to real life, hosting biweekly conversations with data practitioners inventing the future of analytics engineering. You can view full episode summaries and read back issues of the Roundup newsletter at https://roundup.getdbt.com. The podcast is sponsored by dbt labs, maker ...
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Analytics FC Podcast

Analytics FC

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Analytics FC is a football podcast looking at the beautiful game in a different light. Each episode, we’re joined by a guest from the world of football analytics to talk about the ways we can use numbers, statistics and data to better understand the sport.
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Secrets of Data Analytics Leaders

Eckerson Group

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Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
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Directionally Correct, A People Analytics Podcast with Cole & Scott

Directionally Correct, A People Analytics Podcast with Cole & Scott

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Directionally Correct, A People Analytics Podcast with Cole & Scott is the #1 People Analytics Podcast in the World! If you like the podcast, check out the Directionally Correct Newsletter on Substack, the #1 People Analytics Substack: https://directionallycorrectnews.substack.com/
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The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
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Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Google Search Console / und viel mehr!

termfrequenz, das deutsche Podcast-Network für Online Marketing Podcasts (SEO, SEM, Online Marketing, Social Marketing)

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Termfrequenz ist das deutsche Podcast-Network für Online Marketing Podcasts. SEO, SEA, Affiliate Marketing, Social Marketing und vieles mehr für Deine Ohren! Die Moderatoren auf Termfrequenz bieten ein breites Spektrum an interessanten Informationen und überwiegend praktische Tipps & Tricks rund um das Thema Online Marketing, z.B.: SEO (Google Analytics, Google Search Console, holistische Landingpages), Affiliate Marketing (Chatbots, Gutscheine), Social Media Marketing (Facebook Ads, Faceboo ...
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The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.
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Simplifying Analytics - EdTech

Analytikus

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Explorando el Futuro de la Educación: Inteligencia Artificial y Analítica Avanzada ¡Bienvenido a un viaje al corazón de la innovación educativa! En nuestro podcast, desentrañamos cómo la tecnología, especialmente la inteligencia artificial y la analítica avanzada, está redefiniendo los paradigmas de la educación. Cada episodio es una ventana al futuro, donde exploramos las herramientas más vanguardistas que están transformando los métodos de enseñanza y aprendizaje. Únete a nosotros para des ...
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If you’re a leader tasked with generating business and org. value through ML/AI and analytics, you’ve probably struggled with low user adoption. Making the tech gets easier, but getting users to use, and buyers to buy, remains difficult—but you’ve heard a ”data product” approach can help. Can it? My name is Brian T. O’Neill, and on Experiencing Data—one of the top 2% of podcasts in the world—I offer you a consulting designer’s perspective on why creating ML and analytics outputs isn’t enough ...
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We connect, engage, and grow Women in Big Data by sharing their stories and experiences, while also unlocking their full potential through insights and advice from industry experts and thought leaders. By doing so, we discover Career Insights and learn how to harness the power of Big Data and Analytics to stay ahead of the curve, drive innovation, and create a better future for all.
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Analytics Sprechstunde

Maria-Lena Matysik

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Die Analytics Sprechstunde - ein Podcast bei dem sich alles um Analytics, Tracking und datengetriebenes Online Marketing dreht. Ich bin Maria-Lena Matysik, Analytics Consultant und Gründerin der Analyticsfreaks. Wir sind eine kleine freakige Analytics Agentur und holen gemeinsam mit dir das volle Potenzial aus deinen Analytics. Wenn du Web-Analyse für ein erfolgreiches Online-Marketing nutzen möchtest, dann bist du hier genau richtig. Google Analytics // Google Tag Manager // Tracking // Dat ...
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Analytics Neat

Bill Bruno

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Analytics Neat is a weekly podcast that delves into the world of media, marketing, and analytics. We'll cover hot topics in the industry and highlight why it matters and what you should do about it. A short-format podcast with new episodes every Monday.
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People Analytics

Sean Boyce

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The People Analytics podcast is built for experts in Human Resources and Talent Acquisition to learn about effective strategies in the growing field of People Analytics.
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Triple Play Analytics

Sasank Vishnubhatla

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TPA is a sports analytics podcast that focuses on hockey, basketball, baseball, and football. Twitter: @triplayanalytic Email: tripleplayanalytics@gmail.com Sasank's Twitter: @sasankvish Support this podcast: https://podcasters.spotify.com/pod/show/triple-play-analytics/support
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The Forest Analytics Landing

Matthew Russell

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This podcast highlights current events, emerging research, and new opportunities in forest analytics. We’ll provide commentary and share stories about how organizations are solving forestry problems by leveraging data to make informed decisions. Hosted by Matt Russell, forest analytics consultant. For more information, visit arbor-analytics.com.
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Zero Analytics

Zero Analytics

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A podcast exploring the karting world. Drivers, engine and chassis builders, tire gurus, parents and promoters. Its time for the karting community to get to know more than a helmet color and kart#...... Lets explore their journey, thoughts on the sport and advice for New comers from those who have done it.... 🏁🏁🏁🙏🏻
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Leading Analytics Podcast

International Institute for Analytics

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Data and Analytics are attracting big attention no matter what business you are in. However, not everyone knows how to use their data (and others’ data) to their best advantage. So why not hear from Data and Analytics leaders at some of the biggest brands in the world and learn directly from them? Jack Phillips, CEO and Co-Founder of the International Institute for Analytics sits down with the most powerful players in the field and opens up the playbook to show you how to succeed in Analytics.
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Amateur Analytics

AmateurMaxi

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Just a young black guy expressing his thoughts on the things he enjoys. Those things being Anime, Video Games, Movies and occasionally Music,Pop Culture and Life. Support this podcast: https://podcasters.spotify.com/pod/show/amateurmaxi/support
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Leaders of Analytics

Jonas Christensen

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Leaders of Analytics is a podcast about data-driven decision-making, modern business leadership and the use of data and artificial intelligence in business and society. Each episode investigates the strategies, tools, techniques and leadership required to succeed in a world increasingly driven by data and analytics. The show’s guests share their stories and experiences in a way that helps listeners understand the big concepts and small details that make all the difference in today’s world of ...
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Leverett Analytics

Leverett Kt

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Leverett Analytics is a show that attacks the NFL and the NBA from an analytical viewpoint but breaking things down in a way that makes sense. Leverett KT is the lead NFL Analyst of Reel One's Productions "NFL Weekly" twitch.tv/reelonesproductions and he gives unconventional takes in an analytical sense.
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Advanced Sports Analytics Podcast

Stewart Gibson

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Daily fantasy sports podcast brought to you by advancedsportsanalytics.com. Podcast discussions will range from quantitative applications of ASA tools and content to basketball, baseball, and football DFS strategy to more general discussions of DFS macro strategy. Enjoy!
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Invest:Insights by Capital Analytics

Capital Analytics

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Invest:Insights is the true encapsulation of the business community’s collective voice. This video series showcases the unique perspectives of industry leaders, leading executives, prominent community figures and entrepreneurs. Each episode features in-depth conversations that reveal deeper insight into the various sectors that make up the local economy, while also highlighting the opportunities for the business community therein.
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Matt Freedman, the head of betting at Fantasy Life, joins the show for a wide ranging conversation. Highlights include: Two very different NFL bets (0:56). How Matt projects player stats like yards, touchdowns (5:56). Dealing with old QBs like Aaron Rodgers, Kirk Cousins (9:00). Los Angeles Chargers at Kansas City (15:36). NFL MVP market (21:07). T…
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It's a very exciting season in Italy, with multiple teams in touching distance of first place and no obvious favorite yet in December. We walk through Napoli, Atalanta, Inter, Fiorentina, Juventus, Lazio and Milan. Support the showโดย Mike Goodman and Michael Caley
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LinkedIn Unternehmensseiten – klingt im ersten Moment vielleicht nach „nice to have“. Aber wer ernsthaft im B2B-Marketing mitspielen will, sollte die Company Page als echten Gamechanger sehen. Besonders für Unternehmen, die in Paid Social und Performance-Kampagnen investieren, ist sie ein oft unterschätzter, aber unverzichtbarer Bestandteil. In der…
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In this episode, host Jason Foster sits down with Osama Khan, Deputy Vice-Chancellor, Academic and Professor in Finance at Aston University, Birmingham. Together, they explore how data is transforming the landscape of higher education, from revolutionising decision-making to navigating the challenges and opportunities brought about by AI. Osama als…
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After we recap one of the best college football weekends we've seen, Scott, Xavier and Nick dig into the entire schedule of conference championship games to round out the 2024 college football regular season season. We explore the top storylines, players and coaches, plus injury reports and our three projection models for each matchup including: Co…
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Hoy tenemos el privilegio de contar con Luis Adrian Sparano, CIO de la Universidad Insurgentes, quien nos comparte su visión sobre uno de los temas más relevantes y transformadores de nuestra era: el uso de la inteligencia artificial en el ámbito universitario. En este episodio, exploraremos: ✅ El futuro de la IA en la educación superior: ¿Qué opor…
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Directionally Correct podcast has a NEW sponsor One Model! Check them out here: https://www.onemodel.co/directionallycorrect Help support the podcast Your support will help the podcast cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by goin…
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What will change next year? In the age of generative AI, the answer is simple: Everything!Published at:https://www.eckerson.com/articles/predictions-2025-everything-is-about-to-changeโดย Eckerson Group
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There's data, data everywhere, including in the media! Data often gets collected, analyzed, published in a study, covered by a journalist, and then distilled down to a headline. The opportunities for lost-in-translation (or lost-in-simplification? Lost-in-summarization?) misfires are many. We tried an experiment—each of the available co-hosts broug…
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R&D for materials-based products can be expensive, because improving a product’s materials takes a lot of experimentation that historically has been slow to execute. In traditional labs, you might change one variable, re-run your experiment, and see if the data shows improvements in your desired attributes (e.g. strength, shininess, texture/feel, p…
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Devin Pleuler is currently director of research and development at Toronto based multi-club ownership group, MLSE.Maple Leaf Sports & Entertainment have a portfolio of clubs across football, basketball, ice hockey, Canadian football, and even esports. Devin’s role is to oversee each of the analytics departments and also stay on top of exciting tren…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the converg…
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Cedric Chin runs Commoncog—a publication about accelerating business expertise. He joins Tristan to talk about the analytics development lifecycle, how organizations value (or misvalue) data, and why “data teams are not some IT helpdesk to be ignored.” For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, he…
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Listen and get insights about Lift As You Climb in this talk with Ryan Tabrah (Vice President & General Manager of Xeon and Compute Products at Intel Corporation), and Donna Donnelly (OEM Account Director at NXP Semiconductors). In this episode we talk about Lift As You Climb - a philosophy that emphasizes helping others as you achieve success in y…
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SEOHOUSE SEO PODCAST Alles neu in Salzburg Neue Locations für Konferenz und Afterparty, direkt in der Innenstadt. Weihnachtsmarktbesuch als besonderes Highlight vor der Afterparty. Wie immer: Top Organisation und Atmosphäre. Gedanken zur SEOkomm JavaScript / Single Page Applications (SPAs): Drückt sich immer weiter auf die Tische der SEOs Herausfor…
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Für viele klingt E-Mail-Marketing wie ein Relikt vergangener Zeiten. Aber gerade für Unternehmen, die auf Paid Social und Performance-Marketing setzen, kann E-Mail-Marketing zu einem echten Erfolgshebel werden. In der heutigen Nerds Podcast-Folge ist Thomas Grabner von Melody zu Gast, der bereits auf dem Ads Camp 2024 das Publikum mit seiner Sichtw…
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After we break down an exciting Week 13, Scott, Xavier and Nick jump into Week 14 of the 2024 college football season, and the long list of rivalry games, with an in-depth preview of: South Carolina at Clemson Notre Dame at USC Arizona State at Arizona Texas at Texas A&M Kansas State at Iowa State Plus our thoughts on several of the most interestin…
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En este episodio, conversamos con Federico Malpica, Director de ESCALAE y la Universidad de Costa Rica, sobre cómo la inteligencia artificial está revolucionando el mundo educativo. Exploramos el potencial de la IA para crear experiencias de aprendizaje personalizadas, adaptadas a las necesidades de cada estudiante, y analizamos cómo estas innovaci…
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Five losses in a row, three in the league. And it's not really a five-match thing, the losses are somewhat fluky but performances have been down badly at City ever since Rodri got injured. We break down what's (relatively) wrong with City and why we're skeptical it can be wholly fixed. Support the show…
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Help support the podcast Your support will help the podcast cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Thank you for your support!…
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Matt Waldman, creator of the Rookie Scouting Portfolio, a football resource based on thousands of hours of watching tape, joins the show for a wide ranging conversation. Highlights include: Anthony Richardson (1:30). Caleb Williams (17:33). The politics of the NFL (24:33). Matt's weekly schedule during the season (36:14). The Football Analytics Sho…
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Warum gehen so viele B2B-Kampagnen in der Masse unter? Entdecke, welche kreativen Ansätze dein Marketing endlich sichtbar machen, warum Emotionen auch im B2B ein Gamechanger sind und wie du mit smarter Strategie deine Ressourcen maximal nutzt. In dieser Folge verrät Alexander gemeinsam mit Hendrik Unger von Morefire, was es braucht, um aus langweil…
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AI has made its way into the boardroom, bringing with it a wave of excitement—and for some, a dose of confusion. For those in the know, AI has become an accelerator for operational and strategic improvements. But for others, the rapid pace and mixed messages have led to uncertainty. In our latest episode, Cynozure’s CEO and Founder, Jason Foster ex…
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After a recap of Week 12, Scott, Xavier and Nick dive into Week 13 of the 2024 college football season with an in-depth preview of games, including: Indiana at Ohio State BYU at Arizona State Army vs. Notre Dame Plus our thoughts on several of the most interesting games across the slate as we explore the top storylines, players and coaches, plus in…
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We are joined by official Double Pivot English Correspondent Grace Robertson to discuss the new England manager Thomas Tuchel (who is not actually managing England yet) and what to expect from this team over the coming World Cup cycle. Support the showโดย Mike Goodman and Michael Caley
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Exploring data observability’s limits in data migration, integrity audits, and the need for specialized tools for reliability.Published at:https://www.eckerson.com/articles/the-shiny-allure-of-data-observability-its-limits-in-data-migration-integrity-audits-and-certificationโดย Eckerson Group
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A strategic approach to data monetization covering key processes, risks, and organizational shifts needed for success.Published at: https://www.eckerson.com/articles/unlocking-data-monetization-successโดย Eckerson Group
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A fresh perspective on data architecture, advocating for an 'anti-monolith' approach inspired by engineering best practices.Published at: https://www.eckerson.com/articles/good-data-architecture-anti-monolithโดย Eckerson Group
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Directionally Correct podcast has a NEW sponsor One Model! Check them out here: https://www.onemodel.co/directionallycorrect Help support the podcast Your support will help the podcast cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by goin…
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Tej Seth, football analytics expert and co-host of the Stats and Scheme podcast, joins the show for a wide ranging conversation. Highlights include: Detroit Lions (1:06). Kansas City at Buffalo (6:49). Tennessee at Georgia (10:22). College Football Playoff (16:20). Arizona Cardinals (23:26). The Football Analytics Show is presented by The Power Ran…
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Jeremy Forman joins us to open up about the hurdles– and successes that come with building data products for pharmaceutical companies. Although he’s new to Pfizer, Jeremy has years of experience leading data teams at organizations like Seagen and the Bill and Melinda Gates Foundation. He currently serves in a more specialized role in Pfizer’s R&D d…
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Von der Couch zum Video-Profi? Heute spricht Jan mit Michael Schirnhofer – dem „Mobile Wizard“, der zeigt, wie Marketeers mit Tools wie CapCut hochkarätige Video-Creatives erstellen können. Das Beste? Teures Equipment und komplexe Software sind überflüssig! 🎬 Aber es geht um mehr als Technik. Wie kann ich die ständig steigenden Ansprüche an Video-C…
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In this episode, host Jason Foster sits down with Paula Bobbett, Chief Digital Officer at Boots. They discuss her extensive digital experience, which includes roles at Dixon’s Carphone, British Airways, Debenhams and Avon. They also explore the importance of an omnichannel strategy that bridges online and in-store customer experiences, using custom…
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| SEOHOUSE SEO PODCAST Hinweise in eigener Sache Leider verlässt uns Lisa Stober als CO-Moderatorin. Vielen Dank für die Zusammenarbeit und den gemeinsamen Wissensaustausch Das SEOHouse wird nun weiter von Jens geführt. Zur Person: Amir Addin Amir ist seit über 5 Jahren bei t-online beschäftigt. Dort ist er momentan als Lead SEO Manager angestellt.…
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After a rundown from an exciting Week 11, Scott, Xavier and Nick dig into Week 12 of the 2024 college football season with an in-depth preview of games, including: Texas at Arkansas Clemson at Pitt Arizona State at Kansas State Oregon at Wisconsin Tennessee at Georgia Plus our thoughts on several of the most interesting games across the slate as we…
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KPIs? Really? It’s 2024. Can’t we just ask Claude to generate those for us? We say… no. There are lots and lots of things that AI can take on or streamline, but getting meaningful, outcome-oriented alignment within a set of business partners as they plan a campaign, project, or initiative isn’t one of them! Or, at least, we’re pretty sure that’s wh…
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Help support the podcast Your support will help the podcast cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Thank you for your support!…
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Ryan Noonan, the betting content manager at 4for4 Football, joins the show for a wide ranging conversation. Highlights include: An NFL rushing prop bet (1:36). Ryan's process for sides vs props (8:14). NFL sack props (13:37). Detroit at Houston (17:13). Miami at Los Angeles Rams (21:13). Pittsburgh Steelers futures bet (24:41). The Football Analyti…
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In Zeiten einer schwächelnder Wirtschaft wird eines im Marketing unverzichtbar: Effizienz. Budgets stehen auf dem Prüfstand, und Entscheider brauchen Reportings, die klare Insights liefern und echte Wirkung belegen. Doch oft enden Reports als „Zahlenfriedhof“ – ohne strategischen Mehrwert. Welche Fehler solltest du und dein Team vermeiden, und wie …
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