Crisis Disaster Preparedness and Logistics PR with Jessica Whidt

PR 360

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics.

Key Takeaways:

- How to create a PR crisis preparedness plan

- Logistics PR in the post-COVID era

- AI's role in logistics

Episode Timeline:

1:30 Which state has the best food?

3:30 The importance of a reputation management communication plan

5:30 What does crisis preplanning look like?

7:30 Crisis preplanning is like disaster preparedness

8:15 How did Jessica weather the logistics storm over the last few years?

9:00 The public is better educated about the supply chain than ever before

11:30 What's the hardest thing to communicate about logistics?

13:15 New developments in logistics

15:00 Exciting developments in AI

17:20 Generative AI for content creation

19:00 Google doesn't like AI-generated content

This episode’s guest:

• Jessica Whidt

• Warner Communications on LinkedIn

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