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#61 Win More Deals With Buyer Empathy & Diverse Sales Teams
Manage episode 357227329 series 2985310
เนื้อหาจัดทำโดย Challenger เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Challenger หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Sales success is built on understanding others.
If you don’t know your buyers, you’re going to struggle to make the sale. If you can’t put yourself in the shoes of your colleagues in marketing, it’s going to be impossible to align. And if you can’t create a culture of inclusivity on your sales team, you miss out on a range of diverse perspectives that would strengthen your business.
In this episode, we speak with Lori Richardson, CEO and Founder of Score More Sales, about her career-long advocacy for inclusivity in sales and what she has learned about building a more empathetic and understanding sales team.
We discuss:
You can order Lori’s book “She Sells: Attract, Promote, and Retain Great Women in B2B Sales” here!
Be sure to rate and review the podcast on your favorite podcast platform!
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If you don’t know your buyers, you’re going to struggle to make the sale. If you can’t put yourself in the shoes of your colleagues in marketing, it’s going to be impossible to align. And if you can’t create a culture of inclusivity on your sales team, you miss out on a range of diverse perspectives that would strengthen your business.
In this episode, we speak with Lori Richardson, CEO and Founder of Score More Sales, about her career-long advocacy for inclusivity in sales and what she has learned about building a more empathetic and understanding sales team.
We discuss:
- Why understanding your buyer is the key to differentiating yourself and beating the competition
- How sales and marketing can better understand one another and work towards shared goals
- What sales leaders need to understand about fostering a culture of inclusivity
You can order Lori’s book “She Sells: Attract, Promote, and Retain Great Women in B2B Sales” here!
Be sure to rate and review the podcast on your favorite podcast platform!
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