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#106: Accelerating Pipeline with a Unified ABM Strategy
Manage episode 400724791 series 2985310
เนื้อหาจัดทำโดย Challenger เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Challenger หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
What does account-based marketing (ABM) look like in 2024?
For most people, they talk about it as a platform, and not a strategy.
When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to create the ultimate account experience.
Kristina Jaramillo, president of Personal ABM, argues that this team approach creates top-tier account experiences, allowing teams to work in unison to drive greater revenue, and expand and retain existing clients, ultimately diminishing the continued challenge to do more with less.
We discuss:
…
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For most people, they talk about it as a platform, and not a strategy.
When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to create the ultimate account experience.
Kristina Jaramillo, president of Personal ABM, argues that this team approach creates top-tier account experiences, allowing teams to work in unison to drive greater revenue, and expand and retain existing clients, ultimately diminishing the continued challenge to do more with less.
We discuss:
- The importance of ABM and how you can use it to double your revenue
- How to develop doubt-proof business cases for client expansion and gaining client trust
- Achieving a holistic team effort utilizing cross-departmental strategy and integration
107 ตอน
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