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531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada
Manage episode 415255930 series 2843954
Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
💡Learn
- Challenges nonprofits face in donor acquisition and retention
- Turning One-Time Donors into Sustained Supporters
- The ins and outs of Multi-Channel Marketing Campaigns
Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada
For more information + episode details visit: weareforgood.com/episode/531.
About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
บท
1. 531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada (00:00:00)
2. Integrated Marketing and Fundraising Strategies (00:02:20)
3. Acquiring Quality Donors Through Multi-Channel Campaigns (00:15:58)
4. Strategic Approach to Multi-Channel Campaigns (00:24:23)
5. Generosity, Testing, and Community Impact (00:29:56)
6. Building a Strong Community Through Connection (00:36:13)
573 ตอน
Manage episode 415255930 series 2843954
Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
💡Learn
- Challenges nonprofits face in donor acquisition and retention
- Turning One-Time Donors into Sustained Supporters
- The ins and outs of Multi-Channel Marketing Campaigns
Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada
For more information + episode details visit: weareforgood.com/episode/531.
About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.
Become a Member of the Impact Uprising
If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
บท
1. 531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada (00:00:00)
2. Integrated Marketing and Fundraising Strategies (00:02:20)
3. Acquiring Quality Donors Through Multi-Channel Campaigns (00:15:58)
4. Strategic Approach to Multi-Channel Campaigns (00:24:23)
5. Generosity, Testing, and Community Impact (00:29:56)
6. Building a Strong Community Through Connection (00:36:13)
573 ตอน
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